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Exhibition Partner Applications

South African Tourism invites applications from industry partners interested in participating as stand sharers at upcoming international tradeshows during the 2023/24 financial year.

The South Africa National Convention Bureau (SANCB) is a ‘one-stop solution’ for independent information and assistance, giving neutral advice on all aspects of hosting and organising any business event in South Africa.

You can find decent conference venues, convention centres, hotels and bed and breakfasts anywhere in the world. In South Africa, we have plenty of that, too. But if you’re looking for a destination where you can be inspired by the people, sights, sounds and unrivalled tenacity that has seen so many thrive all over the world, South Africa is everything you’re looking for and more.

Quarterly Business Events Bidding Impact Report

We are delighted to present the quarterly business events bidding impact report of the South Africa National Convention Bureau (SANCB). As the Acting Chief Convention Bureau Officer, it is with great pride and enthusiasm that I share the remarkable achievements and progress we have made in attracting and securing prestigious business events for our beautiful nation. In this report, you will find an overview of the events we have secured during the 2022/23 Financial Year, highlighting their significance and the opportunities they present for our nation. We will delve into the economic impact generated by these events, shedding light on the direct and indirect benefits they bring to our local communities, small businesses, and the tourism industry.

SANCB Toolkit

As the South African National Conventions Bureau, we are passionate about our country. But promoting South Africa as an ideal business destination is the easy part. What we really want to show the world is that when it comes to business travel, South Africa is much more than simply an ideal business destination.

SANCB Support Services

The South African National Convention Bureau (SANCB) is the go-to organization for meeting planners, as well as incentive and exhibition organisers. We offer in-house support services, which include bidding support, site inspection, convention planning, delegate boosting and on-site services.

In the Bidding Support phase, the SANCB can provide the following support:

Site inspections showcase the elements included in the destination’s bid. Site inspections are part of the SANCB’s service offering.

The South Africa National Convention Bureau, with the city and provincial bureaux, is perfectly positioned to assist with planning a congress, meeting, expo or convention in South Africa.

The South Africa National Convention Bureau can co-ordinate efforts to increase the number of delegates attending a business event in partnership with the association.

On-site event services are vital as they add remarkable value to a delegate, especially if the delegate is visiting South Africa for the first time. On-site services are the little things that can happen on site that make a big difference to the delegate’s experience.

YYes, we have first-class convention centres that have hosted world-changing events such as the United Nations Climate Change Conference; COP17, solid infrastructure which accommodated 18 000 delegates from 183 countries at the 21st AIDS conference in Durban, in 2016, a sophisticated business sector and some the world’s best accommodations options, but that is just the surface. Dig deeper and you’ll find a country bursting with inspired people doing incredible things.

Planning a meeting in South Africa?Find a venue here.

Incentive options

  • Northern Cape

    The Nossob 4X4 eco trail

    Northern Cape
    The Nossob 4X4 eco trail
    Are you one of those adventurers who enjoy tackling the road less travelled? The wide open landscapes of the Northern Cape are perfect for off-road and 4x4 adventurers wanting to test their driving skills across its mountainous terrain, deep ditches and dramatic dunes. This guided trail stretches for more than 214km over the red dunes of the Kgalagadi Transfrontier National Park and is a must for those who enjoy roughing it. The trail runs for over three nights and is a fantastic adventure, with numerous stops en route to photograph the scenery in the heart of no-man’s land. The vast terrain of the Northern Cape – from mountains and dunes to never-ending flats – is often compared to a moonscape. While you may not experience zero gravity here, you will have some serious fun going on off-road adventures and exciting 4x4 trails.
  • Northern Cape

    Mattanu Private Reserve

    Northern Cape
    Mattanu Private Reserve
    Mattanu Private Game Reserve specialises in tailor-made packages according to the guests’ specific needs. Their four-star accommodation includes a deck and braai facility, and they have luxury tents with air-conditioning for the hot summer nights and underfloor heating for the chilly winter evenings. Nestled between camel thorn trees and wildlife, you can get away from it all and relax in this luxurious lodge. The lodge overlooks a very popular watering hole where wildlife sightings are very common. Game drives will be conducted in comfortable game-viewing vehicles. Helicopter game viewing can also be arranged, along with filming and photographic safaris, hands-on game capturing experiences, and green and trophy hunting safaris. Located about 50km north-west of Kimberley, Mattanu Private Reserve offers the ultimate Kalahari game experience – there are roan, sable, buffalo, golden oryx, golden gnu and many other types of antelope and wild animals. One can view the animals on a quad bike, safari vehicle or even by helicopter.
  • Northern Cape

    San boarding on the Witsand Dunes

    Northern Cape
    San boarding on the Witsand Dunes
    The Northern Cape is an excellent sandboarding destination and a number of local operators offer sandboarding lessons and tours. The dunes near Kakamas and Witsand are very popular and expert boarders and novices are more than welcome – boards can be rented on arrival. Adventure-tour companies specialising in dune boarding in South Africa advise you to bring: a camera to record the inevitable antics; lots of sunscreen; and a sense of humour. Some of the more enterprising companies turn it into a fun day, complete with children's dune boarding and picnics. This is a fun sport that will satisfy most peoples' need for speed.
  • Northern Cape

    Boating on the “Sakkie se Arkie” in Upington

    Northern Cape
    Boating on the “Sakkie se Arkie” in Upington
    A great way to enjoy the sights and sounds of the Orange River is to take a sundowner boat cruise. There are many boating options available in the Northern Cape, but one that stands out is Sakkie se Arkie, a large river boat that operates out of Upington. Snacks and drinks are served on board, and all the delegates need to do is enjoy the journey. The Orange River is majestic and mostly serene and what better way to explore it than to sit back and relax on Sakkies se Arkie for a breathtaking sunset river cruise! Enjoy one-and-a-half hours of fantastic birding, total relaxation, good company and music, and soak up the Kalahari sun whilst drifting along the magnificent Orange River. Snacks and alcoholic beverages will be available during the cruise to people above the age of 18 years at the on-board, fully licensed bar. Situated on the banks of the Orange River in town, makes this the ideal spot to escape the hustle and bustle of town and to enjoy the relaxing and thrilling potential of the Orange River.
  • Northern Cape

    Stargazing in Sutherland

    Northern Cape
    Stargazing in Sutherland
    The town of Sutherland in South Africa's Northern Cape was established in 1855 when life centred on pioneer farmers and the Dutch Reformed Church. The region continues to be a strong livestock-farming area – and an astronomer's delight. Visit here to experience the wonder of the stars, tuck into a classic Karoo dinner featuring slow-roasted lamb shanks or feel what it's like to be in one of the coldest places in South Africa on a crisp winter's day. Like the earliest people, we are still awed by the mystery of the stars, planets and distant galaxies. Today, the extraordinary clarity of Sutherland’s cloudless, pollution-free night skies and its high elevation above sea level makes it a prime stargazing destination and the perfect site for the South African Astronomical Observatory. Known for its chilly temperatures during the winter months, Sutherland is known as a top stargazing destination. Home to the South African Astronomical Observatory and the Southern African Large Telescope, its clear night skies have earned the town the name, “the Gateway to the Universe”.
  • Northern Cape

    Guided trails with Kalahari bushmen or San

    Northern Cape
    Guided trails with Kalahari bushmen or San
    For unique insights into the way of life of the Kalahari Bushmen or San people, book a space on a guided trail with a Bushman tracker in the Kalahari. Get to know all about how they survived for centuries in this arid landscape – learn about medicinal plants, their incredible hunter-gatherer skills and their folk tales and traditions. When you go tracking with the Kalahari Bushmen, you’ll find that they are deeply rooted in their ancient oral culture and in their symbiotic relationship with the animals, birds and plants of the Kalahari Desert. Stop, touch, taste, learn and listen – it’s an unforgettable experience. Although the traditional Kalahari Bushmen or San way of life is fast disappearing, there are still places where their ancient culture flourishes, so this really is a once-in-a-lifetime-experience.
  • Northern Cape

    Take a ghost tour of Kimberley

    Northern Cape
    Take a ghost tour of Kimberley
    Kimberley's ghost tours are renowned for the number and variety of their resident spirits. Many apparitions haunt some of the old mining town’s most historic houses and monuments; while on an Anglo-Boer battlefield just outside the town, a lonely phantom Scottish piper plays on moonlit nights. Your tour begins at the Honoured Dead Memorial in the centre of the city before heading off to visit historic houses and monuments, including Rudd House, the African Library, the William McGregor Museum, and the old De Beers boardroom. If you don’t have any sightings of apparitions, you are still bound to have lots of fun.
  • Northern Cape

    Kokerboom food and wine route

    Northern Cape
    Kokerboom food and wine route
    As an emerging food and wine destination, this route takes the traveller through the small towns of Keimoes, Kenhardt, Hakoneiland, Augrabies, Upington and Marchland, with numerous wine and brandy tastings along the way. Enjoy Karoo lamb as you have never had it before, washed down by the finest brandy from the region. In amongst the little towns on this route there are a series of wine cellars, including the second largest wine co-operative in the world, dried fruit industries, nuts, homemade cheeses, meat delicacies and a list of outdoor activities that include 4x4 trips, hiking, bird watching and even donkey-cart riding. Other highlights include the Augrabies Falls, and community hot springs at Riemvasmaak and the Kgalagadi Transfrontier Park, the Klipspringer and Gorge Walking trail at Augrabies Falls National Park, mountain biking trails, and historical sites and museums. This route has so much to offer a group of delegates looking for small-town charm and uniqueness.

Key Industries in South Africa

Throughout history, South Africans have turned dreams into innovation, struggle into triumph, and inspiration into growth. From Chris Barnard performing the world’s first heart transplant to the introduction of the world’s first oil-from-coal refinery, South Africa has been on the forefront of many ground-breaking inventions that have changed the world.

Ever since the country’s monumental contribution to the surgical industry in 1967 with the world’s first human-to-human heart transplant performed by South African Dr. Christiaan Barnard, the country hasn’t stopped innovating in this space.

Mining in South Africa has been a contentious issue since 15-year-old Erasmus Stephanus Jacobs discovered South Africa’s first diamond, the Eureka, in Hopetown in 1867.

South Africa has a well-established and sophisticated information and communication technologies (ICT) sector. It is, in fact, the largest and most advanced on the continent.

South Africa has established itself as a lucrative outsourcing hub with an incredible overall quality of services offered.

South Africa’s creative industry is dominated by the film sector as well as a vibrant arts & crafts industry.

South Africa has developed an established and diversified manufacturing sector that has proven to be resilient and competitive in the global economy.

Upcoming events

  • Western Cape

    21st International Congress of Cytology

    Western Cape
    21st International Congress of Cytology
    The 21st International Conference on Cytology aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Cytology. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations.
  • Western Cape

    18th International Congress of Immunology

    Western Cape
    18th International Congress of Immunology
    The 18th International Congress of Immunology covers all fields of modern immunology, ranging from innate memory and tissue specific regulation of T and B cell differentiation to unsupervised analyses of big data for diagnostics and combinational immunomodulatory biologicals.
  • Western Cape

    15th International Conference on Mercury as a Global Pollutant –ICMGP

    Western Cape
    15th International Conference on Mercury as a Global Pollutant –ICMGP
    One of the objectives of the 15th International Conference on Mercury as a Global Pollutant is to share knowledge and continue to have stimulating discussions to push forward the field of mercury science. Another element of this conference is to promote better understanding and effective management of mercury releases and emissions to decrease human and wildlife exposure.
  • Western Cape

    13th Congress Meeting of the International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine

    Western Cape
    13th Congress Meeting of the International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine
    This much-anticipated event brings together an international society of surgeons established to advance the worldwide exchange and dissemination of education. Issues related to research and patient care in arthroscopy, knee surgery and orthopaedic sports medicine will also be discussed.
  • Western Cape

    Global Internship Conference

    Western Cape
    Global Internship Conference
    The Global Internship Conference is a forum dedicated to advancing the knowledge of academic work placement and experiential education. This includes, but is not limited to, professionals and researchers who work in the field or seek to learn more about internships and academic work placement.
  • Western Cape

    Conference of the International Association of Music Libraries, Archives and Documentation Centres

    Western Cape
    Conference of the International Association of Music Libraries, Archives and Documentation Centres
    This insightful conferences brings together industry professionals with the purpose to promote the activities of music libraries, archives and documentation. The aim is also to support and facilitate the realisation of projects in music bibliography, music documentation and music library and information science at national and international levels.
  • Mpumalanga

    14th International Conference on Copepoda

    Mpumalanga
    14th International Conference on Copepoda
    The 14th International Conference on Copepoda is an important global gathering for all researchers and students of copepods. It gives participants the chance to meet fellow researchers, talk with students and experts, borrow material, and plan collaborations.
  • Western Cape

    3rd BKR International Joint ASIAPAC/EMEA Regional Meeting

    Western Cape
    3rd BKR International Joint ASIAPAC/EMEA Regional Meeting
    As one of the top 10 global accounting associations, BKR International represents the combined strength of 160 independent accounting and business advisory firms. These firms consist of over 500 offices and 80 countries around the world.

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