Press centre

South African Tourism invites tourism businesses to showcase their offerings as co-exhibitors at the South African Pavilion at ITB Berlin 2026, taking place from 03 - 05 March 2026.

South African Tourism has officially concluded its participation at the 2026 edition of Vakantiebeurs in Utrecht, marking another successful year of showcasing South Africa’s diverse travel offerings to the Dutch market. Building on the energy and strong engagement from both consumers and the travel trade at the show, South African Tourism is now commencing a 7-city roadshow across the Netherlands and Belgium, aimed at deepening market access opportunities for South African tourism products.

Africa’s Business Events sector is evolving rapidly through strong regional chapters, sustainability initiatives, emerging trends such as athleisure, cross-country collaboration, and strategic infrastructure developments, which are reshaping the continent’s Business Events landscape. These trends collectively position Africa to expand its role as a leading destination for international and regional Business Events, demonstrating the continent’s growing sophistication and capacity in the sector.

South Africa’s summer has a way of turning even the most grounded adult into a daydreamer – it’s a time of salty skin, fresh sea air, mountain water between your toes and long evenings that seem to bend time.

South Africa in summer is a dose of African flair, and this guide helps you move through your holiday safely and smoothly whether you’re driving, flying or letting a local do the navigating.

Artificial Intelligence (AI) is reshaping the tourism industry. Recent data from EY highlights that 60% of travellers in the Asia-Pacific region are already using AI tools to research and book their destinations.

The Dezemba holiday rush is about to kick into high gear! For tourism businesses, this isn’t just a busy period; it’s a golden opportunity. KwaZulu-Natal, for example, is expecting to welcome over two million visitors, generating an estimated R13 billion in economic activity.

The Minister of Tourism, Patricia de Lille, has welcomed the prestigious Selectour Congress to Cape Town, following South Africa’s successful hosting of the G20 World Leaders Summit last week.

Johannesburg, South Africa - South African Tourism extends a heartfelt welcome to all G20 delegates arriving in the country for this landmark gathering. As the world’s major economies convene to deliberate on issues affecting global development, trade, sustainability, and inclusive growth, South Africa is honoured to serve as host.

South African Tourism (SA Tourism), through its business unit, the South Africa National Convention Bureau (SANCB), is proudly representing the country at IBTM World 2025, which opened yesterday, 18 November, and runs until 20 November in Barcelona, Spain.

As much of the northern hemisphere prepares for winter, South Africa opens into summer – long warm days, festive season travel, and time spent outdoors. From November through April, the country’s fairways are bathed in sunshine, making golf the perfect addition to a South African summer holiday

As South Africa takes on IBTM World 2025 to showcase its business events capability at Fira Barcelona Gran Via in Spain, South African Tourism (SA Tourism) is pleased to announce the appointment of Ms Corne Koch as its new Chief Convention Bureau Officer, who will head the South African National Convention Bureau (SANCB) business unit, effective 1 December 2025.