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#G20TourismHackathon - The picturesque hills of the Sabie River valley in South Africa’s Mpumalanga Province provided a tranquil haven for a group of aspiring young innovators who took on a challenge to reimagine the future of tourism through a digital lens.

Mpumalanga Declaration G20 Tourism Ministers Meeting, 2025

As part of South African Tourism’s effort to understand shifts in the Indian market, the Analytics and Insights Unit has found that the reason for the trip and who you take along significantly influences where you go, how you plan, and what kind of experiences you seek. From family holidays to friend getaways, Indian travellers demonstrate remarkable adaptability in their approach to travel planning and preferences.

Following a rigorous and competitive procurement process led by South African Tourism, Johannesburg and Durban have officially been confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba respectively for the next five years commencing 2026.

The SA Chef Conference & Expo 2025, held on 11–12 August at The Capital Empire in Sandton, Johannesburg, brought together over 220 chefs, tourism leaders, culinary entrepreneurs and gastronomy thinkers. Hosted by SA Chef Media and Paragon Africa, and headlined by Unilever Food Solutions, the event didn’t just showcase South Africa’s culinary potential – it charted a roadmap for how gastronomy can power tourism growth.

As part of the SA Chef Conference & Expo 2025 held in Sandton last week, SA Chef Media in partnership with the Wakanda Food Accelerator hosted a high-impact masterclass in Alexandra, Johannesburg, with support from South African Tourism (SA Tourism) and the South African National Convention Bureau (SANCB). The initiative aimed to spotlight township gastronomy and unlock economic opportunities in VTSD communities - Villages, Townships, and Small Dorpies - with Alexandra positioned as a vibrant, emerging culinary hub.

The Tourism Grading Council of South Africa (TGCSA) proudly marks its 25th anniversary at the 2025 Annual Assessor Conference, convening accredited assessors from across the country to uphold and enhance South Africa’s global standards in tourism quality assurance.

In South Africa, wellness is not a trend, it is a way of life woven into land, lineage and community. From ancestral plant rituals to mineral springs flowing beneath ancient baobabs, every corner offers a space for renewal. In this vibrant country, wellness is shaped by people who carry centuries of healing knowledge, villages where storytelling is medicine and retreats where silence becomes sanctuary.

The Minister of Tourism Patricia De Lille, has noted information in the public domain regarding the precautionary suspension of the CEO of the South African Tourism, by the SA Tourism board.

There’s a magic to the way South Africa tells its stories. From those rich township tales and sun-kissed coastlines, and from the echoes of struggle to the rise of a new generation, South Africa’s films have always been love letters to a land layered with beauty and hope. And when our stories are told through film, the world’s audiences don’t just watch, they feel, and they connect.

South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy”North Europe Roadshow 2025

South African Tourism (SA Tourism) notes with concern the article published by City Press on Sunday, 6 July 2025, under the headline “SA Tourism tender irregularities and attempted cover-up exposed in court”. The article contains several factual inaccuracies and claims that are neither truthful, accurate nor fair.