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Press types
11 March 2025
Driving Excellence Through Industry Collaboration
198 views
Press Release | 11 March 2025
Driving Excellence Through Industry Collaboration As the countdown to Africa’s Travel Indaba 2025 intensifies, South African Tourism has established an industry-led Advisory Committee to ensure the seamless execution of this premier travel trade event. Comprising key industry representatives, this dedicated panel will meet weekly to address critical aspects of the show, working collaboratively to enhance its impact and deliver an even better experience for exhibitors and buyers.
198 views
06 March 2025
G20 Tourism working group meeting agrees on four priorities for 2025
272 views
Press Release | 06 March 2025
G20 Tourism working group meeting agrees on four priorities for 2025 South Africa hosted a successful first G20 Tourism Working Group meeting virtually from the Head Office of the Department of International Relations and Co-operation (DIRCO) today
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06 March 2025
South Africa showcases vibrant tourism offerings at ITB Berlin 2025
428 views
Press Release | 06 March 2025
South Africa showcases vibrant tourism offerings at ITB Berlin 2025 Berlin, 6 March 2025 – South Africa’s Minister of Tourism, Patricia de Lille, delivered an inspiring address at ITB Berlin 2025, the biggest global travel trade show, highlighting South Africa’s diverse tourism offerings, strong sector performance, and exciting new initiatives to boost international travel.
428 views
03 March 2025
Predictions for future roles in the tourism industry
366 views
Press Release | 03 March 2025
Predictions for future roles in the tourism industry With the rapid advancement of technology, particularly AI (artificial intelligence) and automation, questions about the future of jobs are becoming more prevalent. In the tourism industry, these concerns are even more pronounced as digital transformation, sustainability, and changing consumer preferences reshape the sector. The question on everyone's mind is, "Will AI take my job?" and, more specifically, "What will the future of work in tourism look like?" This article looks at the key trends affecting future jobs, the implications for the general workforce, and how the tourism industry might evolve in response.
366 views
03 March 2025
South Africa hosts the first G20 tourism working group meeting
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Press Release | 03 March 2025
South Africa hosts the first G20 tourism working group meeting On Wednesday, 05 March 2025, South Africa will host the G20’s first virtual Tourism Working Group (TWG) meeting bringing together senior officials, authorities and experts who will chart a way to advance sustainable tourism growth among the G20 countries.
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28 February 2025
Explore South Africa This Easter
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Press Release | 28 February 2025
Explore South Africa This Easter The Easter long weekend is the perfect time to kick back with your loved ones and create special holiday memories. This is your chance to swap the usual staycation for an unforgettable adventure in a country bursting with culture, history, epic landscapes, and some of the friendliest people you’ll ever meet. There’s never been a better time to come visit South Africa!
166 views
28 February 2025
South African Tourism Board Chairperson, Prof Gregory Davids congratulates newly appointed Group Chief Executive Officer of South African Airways (SAA)
322 views
Speech | 28 February 2025
South African Tourism Board Chairperson, Prof Gregory Davids congratulates newly appointed Group Chief Executive Officer of South African Airways (SAA) On behalf of SA Tourism, I would like to extend my heartfelt congratulations to Prof John Lamola on his appointment as Group Chief Executive Officer of South African Airways (SAA). His leadership and vision have already played a crucial role in steering SAA towards financial stability, and we are confident that his continued leadership will further strengthen the aviation and tourism sectors.
322 views
28 February 2025
An array of South African Tourism products to be showcased at ITB Berlin in a bid to attract tourists to South Africa
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Press Release | 28 February 2025
An array of South African Tourism products to be showcased at ITB Berlin in a bid to attract tourists to South Africa Led by Minister of Tourism, Patricia de Lille, South African Tourism (SA Tourism) is returning to and will show its presence at the ITB Berlin travel trade show taking place from 4–6 March 2025 in Berlin, Germany.
426 views
28 February 2025
Marketing new air routes to SA now more urgent than ever
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Press Release | 28 February 2025
Marketing new air routes to SA now more urgent than ever Honorable Minister of Tourism Patricia de Lille spoke candidly on the final day of Meetings Africa 2025 in Sandton, Johannesburg, as she engaged with representatives from the continent’s aviation industry to better understand the challenges the sector faces in implementing government’s Tourism Route Development Marketing Plan.
307 views
26 February 2025
Collaboration and Communication: How Film, TV, and Fashion Drive Tourism in Africa
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Press Release | 26 February 2025
Collaboration and Communication: How Film, TV, and Fashion Drive Tourism in Africa The global success of African film and television is not just a win for the creative industries—it is a catalyst for tourism growth across the continent. From breathtaking landscapes showcased in blockbuster productions to stories that inspire international audiences to explore Africa’s cultural richness, the power of storytelling extends far beyond the screen.
311 views
25 February 2025
Meetings Africa opens its doors with strong message of unity and
354 views
Press Release | 25 February 2025
Meetings Africa opens its doors with strong message of unity and The energy was electric, the anticipation palpable, and the call to unite louder than ever as Meetings Africa 2025 kicked off its 19th edition at the Sandton Convention Centre yesterday. Under the theme ‘Africa’s Success Built on Quality Connections’, the venue buzzed with excitement as the ceremonial bell rang out — marking the start of two transformative days dedicated to trade, collaboration, and innovation. This moment wasn’t just the beginning of an event; it was a rallying call for Africa’s business events industry to grow stronger together, shaping a future defined by meaningful connections and endless possibilities. The opening ceremony was a vibrant tapestry of African pride, unity, and ambition and from the exhibition floor hosts 27 African countries, alongside buyers from 63 international markets. The Soweto Gospel Choir’s soul-stirring performance set the tone, serving as a reminder of the shared heritage and aspirations binding the continent together.
354 views
24 February 2025
Record-Breaking Meetings Africa 2025: A Platform for Africa to Own Its Narrative
474 views
Press Release | 24 February 2025
Record-Breaking Meetings Africa 2025: A Platform for Africa to Own Its Narrative The nineteenth edition of Meetings Africa, the premier Pan-African event for the Meetings, Incentives, Conferences, and Exhibitions (MICE)industry, officially kicked off today, setting new records in participation and engagement. This year’s event boasts 410 exhibitors —including 113 SMMEs—and more than 8,000 confirmed meetings. With more than 320 buyers in attendance, a notable increase from last year, Meetings Africa continues to grow as a powerful platform for advancing Pan African collaboration and economic impact.
474 views
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