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Press types
26 May 2023
South Africa’s Hottest New Export is Amapiano
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Press Release | 26 May 2023
South Africa’s Hottest New Export is Amapiano South African Tourism Hosts Panel Event Spotlighting the Genre Origins & Burgeoning Popularity on the Eve of Afro Nation Miami
The distinctive sound of the log drum permeated the air as several musicians, producers and industry experts gathered in Miami to celebrate the burgeoning genre of Amapiano. With a sound best described as a hybrid of deep house and jazz with percussive loops reminiscent of lounge music coupled with soulful vocals, Amapiano is arguably South Africa’s hottest new export and its infectious sound continues to attract new audiences as the genre spreads like wildfire. South African Tourism presented an industry-focused panel discussion in collaboration with Maphike Attorneys Inc., providing an opportunity for creators of this musical style to speak about the cultural impact of Amapiano and discuss the genre’s future as it continues to gain popularity worldwide.
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25 May 2023
IMEX Frankfurt - a rewarding mission for team South Africa!
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Press Release | 25 May 2023
IMEX Frankfurt - a rewarding mission for team South Africa! South Africa’s mission at this year’s IMEX Frankfurt is already promising great returns. During the three-day trade fair, the South Africa stand in Hall 8 at Messe Frankfurt, has been bustling with activity as hosted buyers engaged with the South African exhibitors discussing potential opportunities for hosting meetings, incentives, conferences, and exhibitions (MICE) in the country.
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23 May 2023
From South Africa to the world: South Africa showcases its Business Events capability
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Press Release | 23 May 2023
From South Africa to the world: South Africa showcases its Business Events capability South Africa’s business events industry’s recovery is well underway as the destination’s pipeline of secured international and regional business events shows positive signs. The country is on a mission to secure even more events.
Today is the first day of IMEX Frankfurt, one of the largest trade shows in Europe for the business events industry, and Team South Africa, led by South African Tourism, is taking a clear message of an attractive and capable South Africa ready to welcome and host big and small events.
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16 May 2023
Africa’s Travel Indaba 2023 - “Electric”
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Press Release | 16 May 2023
Africa’s Travel Indaba 2023 - “Electric” Africa’s Travel Indaba 2023 was a phenomenal success. According to initial indications, this year’s Indaba surpassed projections with a remarkable 8,629 delegates, hosting 21,000 meetings between exhibitors and international buyers. Additionally, the event featured no less than a 1,000 international buyers and 1,023 exhibitors who showcased an impressive array of products.
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09 May 2023
FEDHASA Launches Business Incubator to Drive Economic Growth and Job Creation in South Africa’s Hospitality Sector
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Press Release | 09 May 2023
FEDHASA Launches Business Incubator to Drive Economic Growth and Job Creation in South Africa’s Hospitality Sector FEDHASA, the voice of hospitality in South Africa, launches its non-profit business incubator programme today at the Africa Travel Indaba.
The programme, modelled on several successful initiatives underway within the tourism sector, will specifically cater to the value chain of the South African hospitality sector, seeking to drive sustainable economic growth and job creation amidst the nation's high unemployment rate.
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17 April 2023
South African Tourism Celebrates Jazz Legend Hugh Masekela’s Induction into the Ertegun Hall of Fame through Event at Dizzy’s Club at Jazz at Lincoln Center in New York
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Press Release | 17 April 2023
South African Tourism Celebrates Jazz Legend Hugh Masekela’s Induction into the Ertegun Hall of Fame through Event at Dizzy’s Club at Jazz at Lincoln Center in New York NEW YORK – South African Tourism, in collaboration with the Hugh Masekela Heritage Foundation, celebrated the legendary jazz musician, Hugh Masekela, at an event held at Dizzy's Club at Jazz at Lincoln Center. The event honored Masekela's contributions to jazz music and his impact on South Africa as a cultural destination.
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03 April 2023
Recapturing Key Source Markets for Tourism Sector Recovery
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Press Release | 03 April 2023
Recapturing Key Source Markets for Tourism Sector Recovery A dynamic collaboration between SA Tourism and the iconic car manufacturer BMW is set to supercharge the country’s efforts towards the implementation of the TSRP, while gaining access to aggregated audiences through sport and golf in particular.
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29 March 2023
Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth!
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Press Release | 29 March 2023
Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth! DURBAN, Wednesday 29th March: A new look Africa’s Travel Indaba is set to re-energise delegates from across the world when the show takes place in Durban from the 8th to the 11th of May.
Yesterday, new Minister of Tourism, Patricia de Lille; tourism role players and members of the media gathered at the Inkosi Albert Luthuli International Convention Centre in the city of Durban, to officially start the countdown to Africa’s Travel Indaba 2023.
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28 March 2023
How to increase customer satisfaction and increase revenue
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How to increase customer satisfaction and increase revenue
INTENDED AUDIENCE FOR THIS ARTICLE: To the business owner, accommodation establishment owners, and managers, here are some ways to increase the number of promoters your business has. Promoters are important to help spread the message of your establishment’s virtues and are a trusted source for other prospective guests.
South Africa seeks to illuminate three main areas of the buying process of prospective guests and lay out the ways in which the travel trade can make their establishment stand out and increase their bookings and revenue while fast-tracking their post-COVID recovery.
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28 March 2023
South Africa is loved - three South African Destinations Ranked Among Top 100 Most Loved in the World
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South Africa is loved - three South African Destinations Ranked Among Top 100 Most Loved in the World
South Africa’s tourism industry has received a boost as three of its towns made it to the world’s top 100 most loved destinations, according to the Tourism Sentiment Index (TSI) for 2022.
The winning destination trio includes Cape Town, Stellenbosch, and Hermanus, all located in the Western Cape province of South Africa.
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20 March 2023
The legacy of Human Rights Day must be a sustainable future for all South Africans
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Press Release | 20 March 2023
The legacy of Human Rights Day must be a sustainable future for all South Africans South Africa is well known and celebrated for its iconic landmarks and the majestic Big 5. More than that, South Africa’s greatness is grounded in rich history and culture. The true magic of our country is our people.
March 21 marks Human Rights Day in South Africa, and this year the country commemorates the day under the theme: “consolidating and sustaining human rights culture into the future.”
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13 March 2023
South Africa wins stand award at ITB Berlin 2023
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News | 13 March 2023
South Africa wins stand award at ITB Berlin 2023 South Africa’s showcase at this year’s ITB Berlin has been sealed off with a win!
The South Africa stand at ITB Berlin received top recognition when it was awarded one of the top three Best Exhibitor Awards (BEA) in the Africa category at a ceremony held last night.
Some of the contributing factors which saw the South Africa stand coming out tops and getting the nod from the ITB Berlin stand judges include; the variety of products and services represented on the stand, its artistic representation as well as a highly committed staff that worked with the ITB Berlin team in the build-up to the trade show.
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