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Press types
11 October 2024
South Africa Makes A Strong Impact at IMEX America: Expanding Global Business Events Reach
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Press Release | 11 October 2024
South Africa Makes A Strong Impact at IMEX America: Expanding Global Business Events Reach Las as Vegas, USA: South Africa proudly presented its vibrant and diverse business events offerings at IMEX America, held from 8 to 10 October 2024 at Mandalay Bay, Las Vegas. With over 15,000 participants and 5,000 buyers, the exhibition served as an ideal market access platform for 15 South African SMMEs and 21 exhibitors who joined the event as stand sharers in partnership with the South African National Convention Bureau (SANCB). This opportunity helped reinforce South Africa's reputation as a premier destination for meetings, incentives, conferences, and exhibitions (MICE).
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08 October 2024
Unlocking Africa's MICE Potential: Overcoming Challenges and Seizing Growth Opportunities in a Booming Industry
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Press Release | 08 October 2024
Unlocking Africa's MICE Potential: Overcoming Challenges and Seizing Growth Opportunities in a Booming Industry The global business events industry, also known as the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, is thriving. In 2023, it was valued at an estimated $523.3 billion (R9.7 trillion) and is projected to reach $1,384.9 billion (R25.5 trillion) by 2032, with an impressive compound annual growth rate (CAGR) of 11.4% from 2023 to 2032.
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30 September 2024
South Africa to Showcase at IMEX America 2024: Expanding Global Tourism Reach
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Press Release | 30 September 2024
South Africa to Showcase at IMEX America 2024: Expanding Global Tourism Reach Johannesburg, 3 October 2024 – The South African National Convention Bureau (SANCB) is thrilled to announce its participation in IMEX America 2024, a pivotal global trade show for the business events industry. Scheduled from 8 to 10 October in Las Vegas, this event serves as a strategic platform for South Africa to showcase its world-class MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings and expand market access for local tourism businesses, especially small, medium, and micro enterprises (SMMEs).
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20 September 2024
SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 October
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Press Release | 20 September 2024
SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 October The thrill of South Africa winning a World Cup in any sport buoys up the nation and builds pride. It was the same when South Africa won a Gold Medal at the Chelsea Flower Show this year, lifting the spirits of South Africans as much as our Rugby World Cup win did! The beautifully designed display of our nation’s stunning proteas achieved not only a Gold Medal but also the coveted Best in the Pavilion and the Best New Design awards. Leon Kluge designed the stand and with the help of a hard-working team and private donations, showcased the spectacular Cape fynbos in a unique layout, breathtaking for its creativity, array of flowers and heady fynbos scent which filled the Pavilion. Now, Leon Kluge is building the fynbos display again…this time, for South Africans.
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20 September 2024
Opinion: Keeping South African heritage alive by Thembisile Sehloho
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Speech | 20 September 2024
Opinion: Keeping South African heritage alive by Thembisile Sehloho As we celebrate Heritage Month in 2024, our reflections on South Africa’s rich cultural history and the enduring legacy of our liberation struggle stalwarts come to the fore. The South African government has encouraged citizens to explore heritage sites, museums, galleries, and libraries, calling us all to engage with our past, not just to remember it, but to actively preserve it for future generations.
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12 September 2024
The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations
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Press Release | 12 September 2024
The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations The latest National Convention Bureau’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations. This study assesses the health of South Africa as a business events destination, pinpoints areas for enhancement, and monitors brand health over time. The research has garnered feedback from Destination Management Companies, Incentive Houses and key Incentive decision-makers in the business events sector. And aims to strengthen the country’s business events brand and grow South Africa as a premier destination for business events.
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06 August 2024
Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise
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Speech | 06 August 2024
Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise The tourism sector is often overlooked as a key economic sector yet it is a significant contributor and
driver of economic growth and job creation.
As we commence the 7th administration, our mission is to elevate the profile of tourism by supporting
efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and
communities.
2889 views
17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals
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Press Release | 17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals.
South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
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16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit
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Press Release | 16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit Amapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.
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01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism
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Press Release | 01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism South African Tourism (SA Tourism) extends heartfelt congratulations to Minister Patricia De Lille on her re-appointment as Minister of Tourism and to Ms. Maggie Sotyu on her appointment as Deputy Minister of Tourism, following President Cyril Ramaphosa’s announcement of the 7th Administration National Executive of South Africa.
3009 views
18 June 2024
South Africa – The Adventure Capital of the World?
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Press Release | 18 June 2024
South Africa – The Adventure Capital of the World? Adventure Tourism is a major tourism drawcard in a traveller’s itinerary. South Africa fares well on the world stage, with leadership on adventure offerings among the top competing destinations across the globe.
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28 May 2024
Domestic Travel: Key Insights for Achieving Industry Success
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Press Release | 28 May 2024
Domestic Travel: Key Insights for Achieving Industry Success After the pandemic, domestic travel has rapidly recovered to pre-pandemic levels, reaching a 120% recovery rate in 2022. By the end of 2023, domestic trips had already reached over 130% of the 2019 level. While the number of domestic trips increased, the average length of stay remained constant at three days. Encouragingly, domestic spending in 2023 saw an increase of over 80% compared to spending in 2019. This exceptional performance demonstrates the resilience of the domestic market. A closer look at the preferences of domestic tourists provides valuable insights that will help the industry maintain this resilience and unlock further potential in the domestic market.
1626 views
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