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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • Industry Reports

    Tourism Outlook July 2021

    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook March 2021

    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook February 2021

    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    International Tourist Behaviour Survey

    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

  • Tourist Arrivals

    2016 Tourist arrival September

    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival October

    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival November

    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival May

    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

  • 22 June 2025

    World-Class Kgodumodumo Dinosaur Interpretation Centre opens

    Press Release | 22 June 2025
    World-Class Kgodumodumo Dinosaur Interpretation Centre opens
    South Africa officially opened the doors to its world-class cultural and scientific attraction the Kgodumodumo Dinosaur Interpretation Centre in the Golden Gate Highlands Park in the Free State Province.
  • 20 June 2025

    Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping Expo

    Press Release | 20 June 2025
    Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping Expo
    Minister of Tourism Patricia de Lille has officially welcomed the staging of the first-ever Glamping Expo in Johannesburg, applauding the initiative as a timely and innovative leap forward for South Africa’s tourism landscape.
  • 17 June 2025

    Understanding the Chinese Tourist Dynamics to Better Sell South Africa

    Press Release | 17 June 2025
    Understanding the Chinese Tourist Dynamics to Better Sell South Africa
    China is South Africa’s 13th largest overseas source market (and 22nd overall) for tourism in 2024 and the third most lucrative from Asia and Australasia in terms of revenue behind Australia and India, and there remains room for improvement. Recognising this, the South African tourism industry aspires to grow its footprint in this market. "Arrivals in 2025 are at 13,976 for the period since January to April, and although they are improved, they remain below half the 2019 levels. This is why this new fiscal year we’ve [South African Tourism China] increased our investment in the China market for the 2025/26 fiscal year because we see clear growth potential. Success in this space requires deep cultural understanding, a strong digital presence, and tailored experiences that speak to the evolving needs of Chinese travellers. " Gcobani Mancotywa, Regional General Manager, Asia, Australasia and Middle East. Chinese tourists bring significant economic benefits, and South African Tourism (SA Tourism) focuses on enhancing their experience, building brand awareness, and ensuring repeat visits.
  • 13 June 2025

    South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National Park

    Press Release | 13 June 2025
    South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National Park
    South Africa unveils one of its most exciting cultural and scientific attractions yet - the Kgodumodumo Dinosaur Interpretation Centre. This state-of-the-art visitor experience is set in the breathtaking landscapes of the Golden Gate Highlands National Park.
  • 13 June 2025

    Young South Africans: ignite that travel spark at home first!

    Press Release | 13 June 2025
    Young South Africans: ignite that travel spark at home first!
    What if your first ‘grown-up’ adventure wasn’t across the ocean, but in your own beautiful country? What if joy wasn’t something you left to find far away, but something that’s waiting for you in the golden dunes of the Northern Cape, the hip streets of Maboneng, or the lush cliffs of the Wild Coast?
  • 12 June 2025

    South Africa to Host Its First-Ever Glamping Expo in 2025

    Press Release | 12 June 2025
    South Africa to Host Its First-Ever Glamping Expo in 2025
    Africa’s inaugural Glamping Expo is set to revolutionise the outdoor tourism and hospitality industry. Taking place from 20-21 June 2025 at the Johannesburg Expo Centre (Nasrec), the pioneering event will bring together innovators, thought leaders and enthusiasts along the glamping value chain.
  • 09 June 2025

    South African Tourism’s North Europe Hub Celebrated for Creative Brilliance in Africa’s Top Tourism Film Festival

    South African Tourism’s North Europe Hub Celebrated for Creative Brilliance in Africa’s Top Tourism Film Festival
    South African Tourism is proud to announce its double victory at the International Tourism Film Festival Africa (ITFFA) for the recognition of its innovative "Live South Africa" campaign localized for a North Europe audience, aimed at attracting travellers from the Netherlands, Belgium and Sweden (North Europe) to experience and “live” South Africa through the eyes of locals. January to April 2025 arrival statistics recorded 80 787 arrivals from North Europe, reflecting a 5.8% increase in travellers from the region compared to the same period in 2024. The Netherlands, responsible for approximately 65% of the hub’s arrivals, has also achieved a 7% increase on 2019 arrivals, and is currently on 107% of 2019 arrivals. Notably, the Netherlands is also one of two international markets that have tourists who visited all nine provinces of South Africa in 2024.The other market being the USA, which was the top overseas market for arrivals in 2024.
  • 06 June 2025

    Welcoming with Pride: How South Africa Competes for the Global LGBTQIA+ Travel Market

    Press Release | 06 June 2025
    Welcoming with Pride: How South Africa Competes for the Global LGBTQIA+ Travel Market
    The global LGBTQIA+ travel market has evolved into one of the most valuable and fast-growing segments in tourism, fostering not just social inclusion but serious economic opportunity. In 2025 LGBTQ+ travellers are expected to contribute more than USD 333.4 billion in global tourism spend, with projections reaching USD 521.6 billion by 2031, according to recent industry reports (For context, South Africa generated R91.6 billion (USD 5 billion) from international visitors and a further R136.4 billion (USD 7.5 billion) from domestic tourists in 2024). This growing cohort is reshaping travel trends, demanding inclusive experiences, and rewarding destinations that treat them with dignity and visibility.
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