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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • 20 August 2025

    Wellness Reimagined: Soulful South African Journeys

    Speech | 20 August 2025
    Wellness Reimagined: Soulful South African Journeys
    In South Africa, wellness is not a trend, it is a way of life woven into land, lineage and community. From ancestral plant rituals to mineral springs flowing beneath ancient baobabs, every corner offers a space for renewal. In this vibrant country, wellness is shaped by people who carry centuries of healing knowledge, villages where storytelling is medicine and retreats where silence becomes sanctuary.
  • 14 August 2025

    South African Tourism CEO

    Press Release | 14 August 2025
    South African Tourism CEO
    The Minister of Tourism Patricia De Lille, has noted information in the public domain regarding the precautionary suspension of the CEO of the South African Tourism, by the SA Tourism board.
  • 31 July 2025

    How South Africa’s New Film Visa is Rewriting the Script for Tourism

    Press Release | 31 July 2025
    How South Africa’s New Film Visa is Rewriting the Script for Tourism
    There’s a magic to the way South Africa tells its stories. From those rich township tales and sun-kissed coastlines, and from the echoes of struggle to the rise of a new generation, South Africa’s films have always been love letters to a land layered with beauty and hope. And when our stories are told through film, the world’s audiences don’t just watch, they feel, and they connect.
  • 21 July 2025

    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy” North Europe Roadshow 2025

    Press Release | 21 July 2025
    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy” North Europe Roadshow 2025
    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy”North Europe Roadshow 2025
  • 11 July 2025

    SA Tourism response to City Press 6 July article

    Press Release | 11 July 2025
    SA Tourism response to City Press 6 July article
    South African Tourism (SA Tourism) notes with concern the article published by City Press on Sunday, 6 July 2025, under the headline “SA Tourism tender irregularities and attempted cover-up exposed in court”. The article contains several factual inaccuracies and claims that are neither truthful, accurate nor fair.
  • 08 July 2025

    Tourism Minister Patricia De Lille's budget speech vote 38: Tourism budget for the 2025/26 financial year

    Speech | 08 July 2025
    Tourism Minister Patricia De Lille's budget speech vote 38: Tourism budget for the 2025/26 financial year
    Tourism minister Patricia De Lille’s budget speech vote 38: Tourism budget for the 2025/26 financial year
  • 03 July 2025

    Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announced

    Press Release | 03 July 2025
    Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announced
    The Minister of Tourism, Patricia de Lille, and the South African Tourism Board, are pleased to officially announce the 2026 dates for the two South African Tourism-owned and African continent’s leading trade shows, Meetings Africa and Africa’s Travel Indaba .
  • 03 July 2025

    South Africa: A Playground for Youth Adventure and Growth A world worth exploring

    Press Release | 03 July 2025
    South Africa: A Playground for Youth Adventure and Growth A world worth exploring
    In a world where travellers are looking for more than just picture-perfect moments, South Africa is emerging as a global leader in adventure tourism — offering experiences that are rich in meaning, culture, and connection to nature. And this is where South Africa rises above the noise — it’s also why backpacking is booming because, South Africa’s not just a stop on the map; we’re a living, breathing invitation to discover what ‘Come Find Your Joy!’ really means.
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