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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Welcome South Africa aims to create and sustain engagement with industry stakeholders, and encourage information sharing.
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Deals Dashboard
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Deals Dashboard.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
Industry Reports
Tourism Outlook July 2021
1181 downloads
01 Apr 202101 Apr
Industry Reports
Tourism Outlook July 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1181 downloads
Industry Reports
Tourism Outlook March 2021
916 downloads
31 Mar 202131 Mar
Industry Reports
Tourism Outlook March 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
916 downloads
Industry Reports
Tourism Outlook February 2021
509 downloads
01 Feb 202101 Feb
Industry Reports
Tourism Outlook February 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
509 downloads
Industry Reports
International Tourist Behaviour Survey
239 downloads
Industry Reports
International Tourist Behaviour Survey
Dipstick on changes in consumer preference.
239 downloads
Tourist Arrivals
2016 Tourist arrival September
326 downloads
01 Sep 201601 Sep
Tourist Arrivals
2016 Tourist arrival September
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
326 downloads
Tourist Arrivals
2016 Tourist arrival October
107 downloads
01 Oct 201601 Oct
Tourist Arrivals
2016 Tourist arrival October
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
107 downloads
Tourist Arrivals
2016 Tourist arrival November
127 downloads
01 Nov 201601 Nov
Tourist Arrivals
2016 Tourist arrival November
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
127 downloads
Tourist Arrivals
2016 Tourist arrival May
58 downloads
01 May 201601 May
Tourist Arrivals
2016 Tourist arrival May
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
58 downloads
Events
Gauteng
Meetings Africa 2020
24 Feb 26 Feb 2020
24 Feb '20 26 Feb '20
Gauteng
Meetings Africa 2020
In recent years, the global meetings industry has begun to recognise Africa as a sought after destination. Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent. In the last five years (between 2013 and 2017) Meetings Africa has hosted over 1000 international and regional buyers, 1336 exhibitors and over 7000 visitors. Meetings Africa 2020 will take place from 24-26 February 2020, with BONDay on the 24th.
24 Feb 26 Feb 2020
News
26 May 2023
South Africa’s Hottest New Export is Amapiano
155 views
Press Release | 26 May 2023
South Africa’s Hottest New Export is Amapiano South African Tourism Hosts Panel Event Spotlighting the Genre Origins & Burgeoning Popularity on the Eve of Afro Nation Miami
The distinctive sound of the log drum permeated the air as several musicians, producers and industry experts gathered in Miami to celebrate the burgeoning genre of Amapiano. With a sound best described as a hybrid of deep house and jazz with percussive loops reminiscent of lounge music coupled with soulful vocals, Amapiano is arguably South Africa’s hottest new export and its infectious sound continues to attract new audiences as the genre spreads like wildfire. South African Tourism presented an industry-focused panel discussion in collaboration with Maphike Attorneys Inc., providing an opportunity for creators of this musical style to speak about the cultural impact of Amapiano and discuss the genre’s future as it continues to gain popularity worldwide.
155 views
25 May 2023
IMEX Frankfurt - a rewarding mission for team South Africa!
90 views
Press Release | 25 May 2023
IMEX Frankfurt - a rewarding mission for team South Africa! South Africa’s mission at this year’s IMEX Frankfurt is already promising great returns. During the three-day trade fair, the South Africa stand in Hall 8 at Messe Frankfurt, has been bustling with activity as hosted buyers engaged with the South African exhibitors discussing potential opportunities for hosting meetings, incentives, conferences, and exhibitions (MICE) in the country.
90 views
23 May 2023
From South Africa to the world: South Africa showcases its Business Events capability
186 views
Press Release | 23 May 2023
From South Africa to the world: South Africa showcases its Business Events capability South Africa’s business events industry’s recovery is well underway as the destination’s pipeline of secured international and regional business events shows positive signs. The country is on a mission to secure even more events.
Today is the first day of IMEX Frankfurt, one of the largest trade shows in Europe for the business events industry, and Team South Africa, led by South African Tourism, is taking a clear message of an attractive and capable South Africa ready to welcome and host big and small events.
186 views
16 May 2023
Africa’s Travel Indaba 2023 - “Electric”
307 views
Press Release | 16 May 2023
Africa’s Travel Indaba 2023 - “Electric” Africa’s Travel Indaba 2023 was a phenomenal success. According to initial indications, this year’s Indaba surpassed projections with a remarkable 8,629 delegates, hosting 21,000 meetings between exhibitors and international buyers. Additionally, the event featured no less than a 1,000 international buyers and 1,023 exhibitors who showcased an impressive array of products.
307 views
09 May 2023
FEDHASA Launches Business Incubator to Drive Economic Growth and Job Creation in South Africa’s Hospitality Sector
172 views
Press Release | 09 May 2023
FEDHASA Launches Business Incubator to Drive Economic Growth and Job Creation in South Africa’s Hospitality Sector FEDHASA, the voice of hospitality in South Africa, launches its non-profit business incubator programme today at the Africa Travel Indaba.
The programme, modelled on several successful initiatives underway within the tourism sector, will specifically cater to the value chain of the South African hospitality sector, seeking to drive sustainable economic growth and job creation amidst the nation's high unemployment rate.
172 views
17 April 2023
South African Tourism Celebrates Jazz Legend Hugh Masekela’s Induction into the Ertegun Hall of Fame through Event at Dizzy’s Club at Jazz at Lincoln Center in New York
595 views
Press Release | 17 April 2023
South African Tourism Celebrates Jazz Legend Hugh Masekela’s Induction into the Ertegun Hall of Fame through Event at Dizzy’s Club at Jazz at Lincoln Center in New York NEW YORK – South African Tourism, in collaboration with the Hugh Masekela Heritage Foundation, celebrated the legendary jazz musician, Hugh Masekela, at an event held at Dizzy's Club at Jazz at Lincoln Center. The event honored Masekela's contributions to jazz music and his impact on South Africa as a cultural destination.
595 views
03 April 2023
Recapturing Key Source Markets for Tourism Sector Recovery
482 views
Press Release | 03 April 2023
Recapturing Key Source Markets for Tourism Sector Recovery A dynamic collaboration between SA Tourism and the iconic car manufacturer BMW is set to supercharge the country’s efforts towards the implementation of the TSRP, while gaining access to aggregated audiences through sport and golf in particular.
482 views
29 March 2023
Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth!
1251 views
Press Release | 29 March 2023
Africa’s Travel Indaba 2023: towards Africa’s tourism sector growth! DURBAN, Wednesday 29th March: A new look Africa’s Travel Indaba is set to re-energise delegates from across the world when the show takes place in Durban from the 8th to the 11th of May.
Yesterday, new Minister of Tourism, Patricia de Lille; tourism role players and members of the media gathered at the Inkosi Albert Luthuli International Convention Centre in the city of Durban, to officially start the countdown to Africa’s Travel Indaba 2023.
1251 views
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