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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Tourism Outlook July 2021
1420 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1420 downloads - Industry Reports
Tourism Outlook March 2021
968 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
968 downloads - Industry Reports
Tourism Outlook February 2021
573 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
573 downloads - Industry Reports
International Tourist Behaviour Survey
300 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
300 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 22 June 2025
World-Class Kgodumodumo Dinosaur Interpretation Centre opens
250 viewsPress Release | 22 June 2025World-Class Kgodumodumo Dinosaur Interpretation Centre opensSouth Africa officially opened the doors to its world-class cultural and scientific attraction the Kgodumodumo Dinosaur Interpretation Centre in the Golden Gate Highlands Park in the Free State Province.250 views - 20 June 2025
Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping Expo
238 viewsPress Release | 20 June 2025Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping ExpoMinister of Tourism Patricia de Lille has officially welcomed the staging of the first-ever Glamping Expo in Johannesburg, applauding the initiative as a timely and innovative leap forward for South Africa’s tourism landscape.238 views - 17 June 2025
Understanding the Chinese Tourist Dynamics to Better Sell South Africa
183 viewsPress Release | 17 June 2025Understanding the Chinese Tourist Dynamics to Better Sell South AfricaChina is South Africa’s 13th largest overseas source market (and 22nd overall) for tourism in 2024 and the third most lucrative from Asia and Australasia in terms of revenue behind Australia and India, and there remains room for improvement. Recognising this, the South African tourism industry aspires to grow its footprint in this market. "Arrivals in 2025 are at 13,976 for the period since January to April, and although they are improved, they remain below half the 2019 levels. This is why this new fiscal year we’ve [South African Tourism China] increased our investment in the China market for the 2025/26 fiscal year because we see clear growth potential. Success in this space requires deep cultural understanding, a strong digital presence, and tailored experiences that speak to the evolving needs of Chinese travellers. " Gcobani Mancotywa, Regional General Manager, Asia, Australasia and Middle East. Chinese tourists bring significant economic benefits, and South African Tourism (SA Tourism) focuses on enhancing their experience, building brand awareness, and ensuring repeat visits.183 views - 13 June 2025
South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National Park
1616 viewsPress Release | 13 June 2025South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National ParkSouth Africa unveils one of its most exciting cultural and scientific attractions yet - the Kgodumodumo Dinosaur Interpretation Centre. This state-of-the-art visitor experience is set in the breathtaking landscapes of the Golden Gate Highlands National Park.1616 views - 13 June 2025
Young South Africans: ignite that travel spark at home first!
240 viewsPress Release | 13 June 2025Young South Africans: ignite that travel spark at home first!What if your first ‘grown-up’ adventure wasn’t across the ocean, but in your own beautiful country? What if joy wasn’t something you left to find far away, but something that’s waiting for you in the golden dunes of the Northern Cape, the hip streets of Maboneng, or the lush cliffs of the Wild Coast?240 views - 12 June 2025
South Africa to Host Its First-Ever Glamping Expo in 2025
929 viewsPress Release | 12 June 2025South Africa to Host Its First-Ever Glamping Expo in 2025Africa’s inaugural Glamping Expo is set to revolutionise the outdoor tourism and hospitality industry. Taking place from 20-21 June 2025 at the Johannesburg Expo Centre (Nasrec), the pioneering event will bring together innovators, thought leaders and enthusiasts along the glamping value chain.929 views - 09 June 2025
South African Tourism’s North Europe Hub Celebrated for Creative Brilliance in Africa’s Top Tourism Film Festival
306 viewsSouth African Tourism’s North Europe Hub Celebrated for Creative Brilliance in Africa’s Top Tourism Film FestivalSouth African Tourism is proud to announce its double victory at the International Tourism Film Festival Africa (ITFFA) for the recognition of its innovative "Live South Africa" campaign localized for a North Europe audience, aimed at attracting travellers from the Netherlands, Belgium and Sweden (North Europe) to experience and “live” South Africa through the eyes of locals. January to April 2025 arrival statistics recorded 80 787 arrivals from North Europe, reflecting a 5.8% increase in travellers from the region compared to the same period in 2024. The Netherlands, responsible for approximately 65% of the hub’s arrivals, has also achieved a 7% increase on 2019 arrivals, and is currently on 107% of 2019 arrivals. Notably, the Netherlands is also one of two international markets that have tourists who visited all nine provinces of South Africa in 2024.The other market being the USA, which was the top overseas market for arrivals in 2024.306 views - 06 June 2025
Welcoming with Pride: How South Africa Competes for the Global LGBTQIA+ Travel Market
441 viewsPress Release | 06 June 2025Welcoming with Pride: How South Africa Competes for the Global LGBTQIA+ Travel MarketThe global LGBTQIA+ travel market has evolved into one of the most valuable and fast-growing segments in tourism, fostering not just social inclusion but serious economic opportunity. In 2025 LGBTQ+ travellers are expected to contribute more than USD 333.4 billion in global tourism spend, with projections reaching USD 521.6 billion by 2031, according to recent industry reports (For context, South Africa generated R91.6 billion (USD 5 billion) from international visitors and a further R136.4 billion (USD 7.5 billion) from domestic tourists in 2024). This growing cohort is reshaping travel trends, demanding inclusive experiences, and rewarding destinations that treat them with dignity and visibility.441 views

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