Vibrant culture

Patricia Chiloane is a passionate and dedicated ambassador of Mpumalanga province. She is a descendant of landowners, who have lived in the area of Bushbuckridge for generations. When she initially conceptualised Serurubele Boutique Hotel, the MBA graduate’s goal was to create a tourism ecosystem to benefit everyone in the small town. Her other goal was to elevate Bushbuckridge on the tourism map. The land on which Serurubele Boutique Hotel is built has been in her family for four generations. The hotel’s name, Serurubele, is derived from the SeSotho word for butterfly, the small insect that is endemic to the Lowveld. As visitors walk through the hotel, they are immersed in the story of the region. The hotel’s 16 luxury rooms are punctuated with pictures of the Lowveld butterflies, paying homage to the natural splendour of the area.

South Africa is a marvel. Not only does the country boast warm and welcoming people, but it has also an array of culinary offerings enough to cater to any palate and feast. We continue with our celebration of South Africa’s women in the tourism and hospitality sector and this time we catch up with foodie, Marina Appelbaum Marina Appelbaum grew up in the kitchen of the iconic Three Sisters Cafe in Hillbrow which her mother ran for 28 years, with a family legacy like hers it is unsurprising that she is the owner of two thriving eateries - Nikos and The Old Ducky French Café in Pineslopes in Fourways, Johannesburg.

Despite its scenic landscape and being home to the Eye of Kuruman (a wondrous natural spring known as one of the largest in the Southern Hemisphere), Kuruman in the Northern Cape is not often the first place that one thinks of when we speak about tourism in South Africa. Mpho Molema, a native of Mothibistad township in Kuruman, defies this status quo through The Workshop ko Kasi”, an eco-tourism and creative hub offering authentic African experiences to visitors from all over the world.

Khosi Tyobeka has built her business around making travelling easy and accessible. Her company, Zimasa Travel, provides tailor-made travel solutions; from planning to the execution of travel or conference needs. The award winning entrepreneur’s flair for business runs in her family. When she was growing up her mother operated a food business in their small village in the North West Province .

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching content on Netflix that featured South Africa proving that content as a creative solution, drives tourism into the country. The viewers were especially attracted to the landmarks and monuments explored by co-stars of one of the many NetflixSA shows, Sne Mbatha and Noxolo Dlamini, in this YouTube video, where they walk through the rich-in-culture city of Durban, one of South Africa’s warmest and most humid cities.

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching the collection highlights – proving the content as a creative solution to drive tourism into the country. Viewers of Blood and Water, were especially attracted to the landmarks and monuments depicted in the show. Attractions that were explored by co-stars of the hit show, Dillon Windvogel and Ama Qamata, in this YouTube video where they walk through the stunning city of Cape Town. South Africa’s oldest town. The Mother City.

Feast your eyes, feed your soul and be inspired by South Africa in full bloom… South Africa is unique. It is one country in the world where one can weave a vibrant tapestry of culture and heritage from the many and varied attractions, experiences and influences that permeate daily living.

Celebrate Women's Month with Netflix JIVA and South African Tourism Explore the diversity and beauty of South Africa. Discover amazing landscapes that feature everything from breathtaking peaks to serene wide-open desert lands. This Women's month, South African Tourism together with global on-demand video streaming service, Netflix, creators of the SA pop culture hit show, Jiva. are showcasing perfect girl getaways across South Africa's nine provinces. Whether you're a vlog-it-girl or just simply itching to go out and explore, pack a bag with mom, daughter, sister, partner, or friend and enjoy Mzansi. There's plenty to see and do.