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TTo be in South Africa is to be part of a story that goes back to the start of all humanity. Today, South Africa has evolved into an amazing mix of modern cultures, inspiring history and incredible heroes. It really is a melting pot with roots that run deeper than you think.

Explore our vibrant culture

Use the filters below to find exactly what you need.

Bustling city life

Marina Appelbaum: Nikos and Old Ducky French Cafe

Bustling city life
Marina Appelbaum: Nikos and Old Ducky French Cafe

South Africa is a marvel. Not only does the country boast warm and welcoming people, but it has also an array of culinary offerings enough to cater to any palate and feast. We continue with our celebration of South Africa’s women in the tourism and hospitality sector and this time we catch up with foodie, Marina Appelbaum Marina Appelbaum grew up in the kitchen of the iconic Three Sisters Cafe in Hillbrow which her mother ran for 28 years, with a family legacy like hers it is unsurprising that she is the owner of two thriving eateries - Nikos and The Old Ducky French Café in Pineslopes in Fourways, Johannesburg.

Breathtaking scenery

Mpho Molema: The Workshop ko Kasi, Northern Cape

Breathtaking scenery
Mpho Molema: The Workshop ko Kasi, Northern Cape

Despite its scenic landscape and being home to the Eye of Kuruman (a wondrous natural spring known as one of the largest in the Southern Hemisphere), Kuruman in the Northern Cape is not often the first place that one thinks of when we speak about tourism in South Africa. Mpho Molema, a native of Mothibistad township in Kuruman, defies this status quo through The Workshop ko Kasi”, an eco-tourism and creative hub offering authentic African experiences to visitors from all over the world.

Breathtaking scenery

Khosi Tyobeka, Zimase Travel

Breathtaking scenery
Khosi Tyobeka, Zimase Travel

Khosi Tyobeka has built her business around making travelling easy and accessible. Her company, Zimasa Travel, provides tailor-made travel solutions; from planning to the execution of travel or conference needs. The award winning entrepreneur’s flair for business runs in her family. When she was growing up her mother operated a food business in their small village in the North West Province .

Vibrant culture

South Africa’s Eastern Cape, Nelson Mandela’s home province

Vibrant culture
South Africa’s Eastern Cape, Nelson Mandela’s home province

Home to glorious stretches of beaches, mountainous terrains, jaw-dropping rock formations, a rich catalogue of plant and wildlife which includes the Big 7 (lion, leopard, rhino, elephant, buffalo, Southern Right whales and Great White sharks), South Africa’s Eastern Cape province is also the birth place of the late global icon and humanitarian - Nelson Mandela. The acclaimed leader, whose birthday is celebrated globally through acts of kindness on 18 July, was born and raised amongst this province’s lush valleys and winding rivers.

Vibrant culture

Celebrate Nelson Mandela’s birthday by exploring South Africa’s historical attractions and sites

Vibrant culture
Celebrate Nelson Mandela’s birthday by exploring South Africa’s historical attractions and sites

If your idea of an ultimate getaway involves exploring a destination rich with history — complete with refreshing outdoors that promise total relaxation — then South Africa is the place for you. Home to global icon, late former President Nelson Mandela whose humanitarian efforts continue to be celebrated annually on 18 July, South Africa is the ultimate place to experience humanity in its truest sense.

Breathtaking scenery

The Upper Karoo Route: meander through Northern Cape from Victoria West to Calvinia

Breathtaking scenery
The Upper Karoo Route: meander through Northern Cape from Victoria West to Calvinia

The Upper Karoo Route from Victoria West to Calvinia via Carnarvon offers the beautiful landscape of Northern Cape (strewn with daisies in spring), rare wildlife and a thriving, hospitable culture.

Vibrant culture

Xhosa cuisine: a delicious blend of ancient and modern

Vibrant culture
Xhosa cuisine: a delicious blend of ancient and modern

Visitors to South Africa should make sure they try Xhosa cuisine, whether in its Eastern Cape heartland or anywhere else that offers umngqusho, amasi, ikhowa and other delicacies.

Vibrant culture

Xhosa traditions: discover Eastern Cape’s indigenous culture

Vibrant culture
Xhosa traditions: discover Eastern Cape’s indigenous culture

Cultural villages and museums in South Africa are great places to learn more about Xhosa traditions and how these express the culture and beliefs of this ancient Eastern Cape people.

Vibrant culture

The Sotho people: cowboys of South Africa

Vibrant culture
The Sotho people: cowboys of South Africa

Around 10-million Sotho people – including the Tswana and Pedi – live in South Africa and Lesotho; explore the culture and traditions of our second-largest ethnic group when you visit.

Vibrant culture

Tour Soweto in Gauteng: experience vibrant township life and the spirit not even apartheid could crush in the south of Johannesburg

Vibrant culture
Tour Soweto in Gauteng: experience vibrant township life and the spirit not even apartheid could crush in the south of Johannesburg

Take a tour of Soweto, Johannesburg’s vibrant city-within-a-city – apart from learning the history of the struggle against apartheid, you can immerse yourself in a modern urban vibe with lots to do.

Active adventure

Soweto Bicycle Tours: see the famed suburbs on two wheels

Active adventure
Soweto Bicycle Tours: see the famed suburbs on two wheels

Soweto Bicycle Tours let you explore South Africa’s most famous township’s streets with a qualified guide, taking in historical sites like the former homes of Nelson Mandela and Archbishop Tutu.

Bustling city life

South African architectural tours: explore the urban design that built a nation

Bustling city life
South African architectural tours: explore the urban design that built a nation

South African urban architectural design tours introduce visitors to the eclectic array of styles and influences behind the country’s most iconic buildings.

Vibrant Culture

Breathtaking scenery

Patricia Chiloane: Serurubele Boutique Hotel

Breathtaking scenery
Patricia Chiloane: Serurubele Boutique Hotel

Patricia Chiloane is a passionate and dedicated ambassador of Mpumalanga province. She is a descendant of landowners, who have lived in the area of Bushbuckridge for generations. When she initially conceptualised Serurubele Boutique Hotel, the MBA graduate’s goal was to create a tourism ecosystem to benefit everyone in the small town. Her other goal was to elevate Bushbuckridge on the tourism map. The land on which Serurubele Boutique Hotel is built has been in her family for four generations. The hotel’s name, Serurubele, is derived from the SeSotho word for butterfly, the small insect that is endemic to the Lowveld. As visitors walk through the hotel, they are immersed in the story of the region. The hotel’s 16 luxury rooms are punctuated with pictures of the Lowveld butterflies, paying homage to the natural splendour of the area.

Bustling city life

Marina Appelbaum: Nikos and Old Ducky French Cafe

Bustling city life
Marina Appelbaum: Nikos and Old Ducky French Cafe

South Africa is a marvel. Not only does the country boast warm and welcoming people, but it has also an array of culinary offerings enough to cater to any palate and feast. We continue with our celebration of South Africa’s women in the tourism and hospitality sector and this time we catch up with foodie, Marina Appelbaum Marina Appelbaum grew up in the kitchen of the iconic Three Sisters Cafe in Hillbrow which her mother ran for 28 years, with a family legacy like hers it is unsurprising that she is the owner of two thriving eateries - Nikos and The Old Ducky French Café in Pineslopes in Fourways, Johannesburg.

Breathtaking scenery

Mpho Molema: The Workshop ko Kasi, Northern Cape

Breathtaking scenery
Mpho Molema: The Workshop ko Kasi, Northern Cape

Despite its scenic landscape and being home to the Eye of Kuruman (a wondrous natural spring known as one of the largest in the Southern Hemisphere), Kuruman in the Northern Cape is not often the first place that one thinks of when we speak about tourism in South Africa. Mpho Molema, a native of Mothibistad township in Kuruman, defies this status quo through The Workshop ko Kasi”, an eco-tourism and creative hub offering authentic African experiences to visitors from all over the world.

Breathtaking scenery

Khosi Tyobeka, Zimase Travel

Breathtaking scenery
Khosi Tyobeka, Zimase Travel

Khosi Tyobeka has built her business around making travelling easy and accessible. Her company, Zimasa Travel, provides tailor-made travel solutions; from planning to the execution of travel or conference needs. The award winning entrepreneur’s flair for business runs in her family. When she was growing up her mother operated a food business in their small village in the North West Province .

Vibrant culture

Netflix Local Content helps revive South African Tourism

Vibrant culture
Netflix Local Content helps revive South African Tourism

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching content on Netflix that featured South Africa proving that content as a creative solution, drives tourism into the country. The viewers were especially attracted to the landmarks and monuments explored by co-stars of one of the many NetflixSA shows, Sne Mbatha and Noxolo Dlamini, in this YouTube video, where they walk through the rich-in-culture city of Durban, one of South Africa’s warmest and most humid cities.

Vibrant culture

Meet some of the local content and talent responsible for reviving South Africa's Tourism Industry

Vibrant culture
Meet some of the local content and talent responsible for reviving South Africa's Tourism Industry

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching the collection highlights – proving the content as a creative solution to drive tourism into the country. Viewers of Blood and Water, were especially attracted to the landmarks and monuments depicted in the show. Attractions that were explored by co-stars of the hit show, Dillon Windvogel and Ama Qamata, in this YouTube video where they walk through the stunning city of Cape Town. South Africa’s oldest town. The Mother City.

Breathtaking scenery

South African Tourism - Heritage Day

Breathtaking scenery
South African Tourism - Heritage Day

Feast your eyes, feed your soul and be inspired by South Africa in full bloom… South Africa is unique. It is one country in the world where one can weave a vibrant tapestry of culture and heritage from the many and varied attractions, experiences and influences that permeate daily living.

Vibrant culture

Celebrate Women's month with Netflix JIVA

Vibrant culture
Celebrate Women's month with Netflix JIVA

Celebrate Women's Month with Netflix JIVA and South African Tourism Explore the diversity and beauty of South Africa. Discover amazing landscapes that feature everything from breathtaking peaks to serene wide-open desert lands. This Women's month, South African Tourism together with global on-demand video streaming service, Netflix, creators of the SA pop culture hit show, Jiva. are showcasing perfect girl getaways across South Africa's nine provinces. Whether you're a vlog-it-girl or just simply itching to go out and explore, pack a bag with mom, daughter, sister, partner, or friend and enjoy Mzansi. There's plenty to see and do.

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