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WWho is SIA 

Unpacking Strategy, Insights and Analytics (SIA): Strategy, Insights and Analytics @ SA Tourism

From promoting South Africa as a sought-after travel destination to supporting both local and international travel trade partners to market the country, SA Tourism undoubtedly strives to drive tourism, unlock opportunities for leisure and business travel and much more. At the centre of its operations sits the commitment to insights-driven decision-making, through high-quality research and analytics.  The Strategy, Insights and Analytics (SIA) unit was established in 2017 to consolidate the knowledge bank of tourism information built up over the past decade or more, and scale up its resources to take up a leadership position in the provision of strategic and actionable insights for South African Tourism and the tourism sector. 

SIA’s work is to:

  • Inform strategic investment choices of SA Tourism
  • Identify and assess growth areas for tourism
  • Monitor and track tourism performance

List of Dashboards 

Tourist Arrivals Dashboard
Tourist Arrivals Dashboard
The key source of inbound tourism data in South Africa is the Department of Home Affairs (DHA). The department uses its Movement Control System (MCS), which is used at all borders in South Africa. The data in the dashboard reports is obtained from the DHA via Statistics South Africa in their Statistics SA’s Tourism & Migration releases.
Tourist Key Measures Dashboard
Tourist Key Measures Dashboard
The international report is based on the systems and methodologies that were developed and applied from 2001. In 2002, South African Tourism extended the survey of departing international tourists at O.R. Tambo International Airport from a seasonal survey to surveys conducted throughout the year.
Domestic Dashboard
Domestic Dashboard
A domestic survey is conducted through face to face interviews in-home.  This survey aims to capture the domestic travel habits of South Africans taken within the borders in our country.
Provincial Dashboard
Provincial Dashboard
Learn more about international visitors who travelled within South Africa’s provinces, how much they spent, places they visited and valuable up-to-date statistics based on their stay.

Research and Reports

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (August)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (August)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the August 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (July)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (July)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the July 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (June)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (June)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the June 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (May)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (May)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the May 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (April)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (April)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the April 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (March)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (March)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the March 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (February)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (February)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the February 2019 period.

Tourist Arrivals

South Africa | 2019 - Tourist arrivals (January)

Tourist Arrivals
South Africa | 2019 - Tourist arrivals (January)

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the January 2019 period.

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