Research Overview

WWho is SIA?

We are the Strategy, Insights, and Analytics arm of SA Tourism.

With access to over a decade of consolidated data, we are an industry-leading source of high-quality research, analytics and insights. Our passionate team is committed to sharing insights and learnings into current industry trends. Drawing from our knowledge and expertise to assist in unpacking data-driven insights that enable smart decision making.

But at SIA, we look beyond the numbers to see the bigger picture. Our deep and diverse expertise allows us to partner with people, who like us, are united in and passionate about South Africa as a pre-eminent tourist destination. Leading the way in providing strategic and actionable insights to drive investment and growth opportunities that impact lives and communities.

We invite you to come and explore, engage, and learn with us.

SIA’s work is to:

• Inform strategic investment choices of SA Tourism
• Identify and assess growth areas for tourism
• Monitor and track tourism performance

List of Dashboards 

• International Tourist Arrivals 
• International Tourist Key Measures 
• Domestic Tourism 
• Provincial Tourist Arrivals 

List of Interactive Infographics

• Who is sustaining Domestic Tourism during COVID-19?
• What’s trending in domestic travel?
• 2021 A bumper year for U.S. tourists to South Africa

Unlocking Travel Markets

• Comprehensive guides to unlocking key travel markets