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WWho is SIA?

We are the Strategy, Insights, and Analytics arm of SA Tourism.

With access to over a decade of consolidated data, we are an industry-leading source of high-quality research, analytics and insights. Our passionate team is committed to sharing insights and learnings into current industry trends. Drawing from our knowledge and expertise to assist in unpacking data-driven insights that enable smart decision making.

But at SIA, we look beyond the numbers to see the bigger picture. Our deep and diverse expertise allows us to partner with people, who like us, are united in and passionate about South Africa as a pre-eminent tourist destination. Leading the way in providing strategic and actionable insights to drive investment and growth opportunities that impact lives and communities.

We invite you to come and explore, engage, and learn with us.

 

SIA’s work is to:

  • Inform strategic investment choices of SA Tourism
  • Identify and assess growth areas for tourism
  • Monitor and track tourism performance

List of Dashboards 

List of Interactive Infographics

International Tourism Behaviour Survey

Tourist Arrivals Dashboard
Tourist Arrivals Dashboard
The key source of inbound tourism data in South Africa is the Department of Home Affairs (DHA). The department uses its Movement Control System (MCS), which is used at all borders in South Africa. The data in the dashboard reports is obtained from the DHA via Statistics South Africa in their Statistics SA’s Tourism & Migration releases.
Tourist Key Measures Dashboard
Tourist Key Measures Dashboard
The international report is based on the systems and methodologies that were developed and applied from 2001. In 2002, South African Tourism extended the survey of departing international tourists at O.R. Tambo International Airport from a seasonal survey to surveys conducted throughout the year.
Domestic Dashboard
Domestic Dashboard
A domestic survey is conducted through face to face interviews in-home.  This survey aims to capture the domestic travel habits of South Africans taken within the borders in our country.
Provincial Dashboard
Provincial Dashboard
Learn more about international visitors who travelled within South Africa’s provinces, how much they spent, places they visited and valuable up-to-date statistics based on their stay.

Research and Reports

Industry Reports

Tourism Sentiment Index by Destination Think! for July 2022

Industry Reports
Tourism Sentiment Index by Destination Think! for July 2022

The tourism sentiment index for the month of July has seen a slight decrease in the volume of online conversation about the destination, down 2% from June. The decline in the volume of conversation was driven by less online chatter about Outdoor Activities (our largest volume driver) as well as less conversation about Destination services and Access + Transportation. Despite this, however, there was an increase in the TSI sentiment index, up from 22 in June to 25 in July 2022. This marks an end to a downward trend from 24 in April, 23 in May and down to 22 in June. The sentiment was driven by increases in all the major categories, relaxation + wellness topped the sentiment drivers with a score of 30, tied with food and culinary. Destination services, outdoor activities, and culture and history all improved sentiment from June. The top sentiment elements were golfing, weddings, sky diving/bungee jumping, and distilleries and spirits. All these also improved from the previous month and contributed to the jump in sentiment.

Tourist Arrivals

South Africa 2022 Tourist Arrivals April

Tourist Arrivals
South Africa 2022 Tourist Arrivals April

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the April 2022 period.

Tourist Arrivals

South Africa 2022 Tourist Arrivals March

Tourist Arrivals
South Africa 2022 Tourist Arrivals March

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the March 2022 period.

Tourist Arrivals

South Africa | 2022 - Tourist Arrivals (Q1)

Tourist Arrivals
South Africa | 2022 - Tourist Arrivals (Q1)

This infographic shows Jan-Mar 2022 arrivals data in an infographic format.

Industry Reports

Meetings Africa 2022 Insights

Industry Reports
Meetings Africa 2022 Insights

Meetings Africa 2022 insights

Tourist Arrivals

South Africa | 2022 Tourist Arrivals (Q1)

Tourist Arrivals
South Africa | 2022 Tourist Arrivals (Q1)

This infographic shows January to March 2022 vs 2021 arrivals data and the Global performance of tourism.

Tourist Arrivals

South Africa | 2021 - Tourist Arrivals (Q4)

Tourist Arrivals
South Africa | 2021 - Tourist Arrivals (Q4)

This infographic shows Oct-Dec arrivals data in an infographic format.

Tourist Arrivals

South Africa | 2021 - Tourist Arrivals (Q3)

Tourist Arrivals
South Africa | 2021 - Tourist Arrivals (Q3)

This infographic shows July to September 2021 arrivals data report

South Africa on social media

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