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DDomestic tourism is measured through SA Tourism’s Domestic Survey, a monthly household survey representative of the South African adult population, i.e. population aged 18 years and older. The sample is designed as a multi-stage, stratified sample of 1,300 per month. The sampling framework is built from geographic strata, which are based on enumerator areas (EAs) that are used as primary sampling units (PSUs), and households which are used as the secondary sampling units (SSUs).  

The survey measures the following headline indicators:

  • Volume: the incidence of domestic travel and how many trips are taken
  • Value: how much is spent by domestic tourists
  • Number of bed nights: the number of nights spent in various establishments
  • Provincial distribution: how the volume, value and bed nights are distributed between the nine provinces
  • Seasonality: when do people travel?

The sample design ensures that all stratification variables such as province, metro, urban, rural, race, age and gender are covered. The domestic survey has a margin of error of 2.7% at a confidence interval of 95% on the monthly sample. Results from the obtained sample are weighted based on Stats SA’s mid-year population estimates of South African citizens aged 18 and above. 

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Domestic Tourism report

Research and Reports

Tourist Arrivals

South Africa 2022 Tourist Arrivals November

Tourist Arrivals
South Africa 2022 Tourist Arrivals November

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the November 2022 period.

Tourist Arrivals

South Africa 2022 Tourist Arrivals October

Tourist Arrivals
South Africa 2022 Tourist Arrivals October

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the October 2022 period.

Tourist Arrivals

South Africa 2022 Tourist Arrivals September

Tourist Arrivals
South Africa 2022 Tourist Arrivals September

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the September 2022 period.

Tourist Arrivals

South Africa 2022 Tourist Arrivals August

Tourist Arrivals
South Africa 2022 Tourist Arrivals August

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the August 2022 period.

Industry Reports

Tourism Sentiment Analysis August 2022

Industry Reports
Tourism Sentiment Analysis August 2022

South Africa's online sentiment has dipped in the past month, down from 25 in July to 23 in August. Outdoor activities lead the volume of online conversation and was the driver of lower sentiment. Positive sentiment was driven by 'Relaxation + Wellness' and 'Food + Culinary', and 'Destination services', these improving over the previous month.

Tourist Arrivals

South Africa 2022 Tourist Arrivals July

Tourist Arrivals
South Africa 2022 Tourist Arrivals July

This report details tourist arrivals to South Africa. It excludes transit and covers sea, air and land arrivals to South Africa, for the July 2022 period.

Industry Reports

Tourism Sentiment Index by Destination Think! for July 2022

Industry Reports
Tourism Sentiment Index by Destination Think! for July 2022

The tourism sentiment index for the month of July has seen a slight decrease in the volume of online conversation about the destination, down 2% from June. The decline in the volume of conversation was driven by less online chatter about Outdoor Activities (our largest volume driver) as well as less conversation about Destination services and Access + Transportation. Despite this, however, there was an increase in the TSI sentiment index, up from 22 in June to 25 in July 2022. This marks an end to a downward trend from 24 in April, 23 in May and down to 22 in June. The sentiment was driven by increases in all the major categories, relaxation + wellness topped the sentiment drivers with a score of 30, tied with food and culinary. Destination services, outdoor activities, and culture and history all improved sentiment from June. The top sentiment elements were golfing, weddings, sky diving/bungee jumping, and distilleries and spirits. All these also improved from the previous month and contributed to the jump in sentiment.

Industry Reports

South Africa | 2022 - Tourist Arrivals (Q3) Infographic

Industry Reports
South Africa | 2022 - Tourist Arrivals (Q3) Infographic

South Africa | 2022 - Tourist Arrivals (Q3) Infographic

South Africa on social media

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