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Press types
Year
12 September 2024
The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations
140 views
Press Release | 12 September 2024
The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations The latest National Convention Bureau’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations. This study assesses the health of South Africa as a business events destination, pinpoints areas for enhancement, and monitors brand health over time. The research has garnered feedback from Destination Management Companies, Incentive Houses and key Incentive decision-makers in the business events sector. And aims to strengthen the country’s business events brand and grow South Africa as a premier destination for business events.
140 views
06 August 2024
Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise
1186 views
Speech | 06 August 2024
Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise The tourism sector is often overlooked as a key economic sector yet it is a significant contributor and
driver of economic growth and job creation.
As we commence the 7th administration, our mission is to elevate the profile of tourism by supporting
efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and
communities.
1186 views
17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals
674 views
Press Release | 17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals.
South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
674 views
16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit
1018 views
Press Release | 16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit Amapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.
1018 views
01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism
2285 views
Press Release | 01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism South African Tourism (SA Tourism) extends heartfelt congratulations to Minister Patricia De Lille on her re-appointment as Minister of Tourism and to Ms. Maggie Sotyu on her appointment as Deputy Minister of Tourism, following President Cyril Ramaphosa’s announcement of the 7th Administration National Executive of South Africa.
2285 views
18 June 2024
South Africa – The Adventure Capital of the World?
1124 views
Press Release | 18 June 2024
South Africa – The Adventure Capital of the World? Adventure Tourism is a major tourism drawcard in a traveller’s itinerary. South Africa fares well on the world stage, with leadership on adventure offerings among the top competing destinations across the globe.
1124 views
28 May 2024
Domestic Travel: Key Insights for Achieving Industry Success
1382 views
Press Release | 28 May 2024
Domestic Travel: Key Insights for Achieving Industry Success After the pandemic, domestic travel has rapidly recovered to pre-pandemic levels, reaching a 120% recovery rate in 2022. By the end of 2023, domestic trips had already reached over 130% of the 2019 level. While the number of domestic trips increased, the average length of stay remained constant at three days. Encouragingly, domestic spending in 2023 saw an increase of over 80% compared to spending in 2019. This exceptional performance demonstrates the resilience of the domestic market. A closer look at the preferences of domestic tourists provides valuable insights that will help the industry maintain this resilience and unlock further potential in the domestic market.
1382 views
28 May 2024
South Africa climbs the meetings rankings
1273 views
Press Release | 28 May 2024
South Africa climbs the meetings rankings South Africa has improved its global ranking as a business event destination, moving up five spots in the 2023 International Congress and Convention Association (ICCA) Global Ranking Report. The country remains the number one meeting and conference destination in Africa and the Middle East, according to the 2023 ICCA ranking report.
1273 views
28 May 2024
South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt
1484 views
Press Release | 28 May 2024
South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt Hlolohelo Zwane, a student from Tshwane North College, recently achieved a momentous victory at the global and highly acclaimed IMEX Future Leaders Forum (FLF) competition in Frankfurt. Zwane secured first place in the IMEX-MPI-MCI Future Leaders Forum International University Challenge, triumphing over competitors from around the world.
1484 views
15 May 2024
How film and music promotes South Africa as an appealing tourism destination
1381 views
Press Release | 15 May 2024
How film and music promotes South Africa as an appealing tourism destination Africa's Travel Indaba played host to a thought-provoking media editorial session, exploring strategic collaborations and partnerships in tourism. Amidst the discussions, a spotlight was cast on South Africa's burgeoning potential as a film and music destination, igniting conversations on how these industries could catalyse tourism growth.
1381 views
15 May 2024
Rural tourism and economic inclusivity on firm foundation
1011 views
Press Release | 15 May 2024
Rural tourism and economic inclusivity on firm foundation In a significant stride towards bolstering rural tourism and fostering economic inclusivity, 150 properties from villages, small towns and dorpies have received certificates of compliance and completing the Basic Quality Verification (BQV) programme. The awards ceremony took place during the second day of Africa’s Travel Indaba (ATI) at the Inkosi Albert Luthuli International Convention Centre (ICC) in Durban.
1011 views
14 May 2024
Africa’s Travel Indaba 2024 launches with a buzz
1689 views
Africa’s Travel Indaba 2024 launches with a buzz
Durban: The 2024 instalment of the continent’s premier travel trade show, Africa’s Travel Indaba, kicked off on a high note at the Inkosi Albert Luthuli Convention Centre today, with the Trade Floor opening that was attended by delegates ready to do business.
1689 views
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