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Artificial Intelligence (AI) is reshaping the tourism industry. Recent data from EY highlights that 60% of travellers in the Asia-Pacific region are already using AI tools to research and book their destinations.

The Dezemba holiday rush is about to kick into high gear! For tourism businesses, this isn’t just a busy period; it’s a golden opportunity. KwaZulu-Natal, for example, is expecting to welcome over two million visitors, generating an estimated R13 billion in economic activity.

The Minister of Tourism, Patricia de Lille, has welcomed the prestigious Selectour Congress to Cape Town, following South Africa’s successful hosting of the G20 World Leaders Summit last week.

Johannesburg, South Africa - South African Tourism extends a heartfelt welcome to all G20 delegates arriving in the country for this landmark gathering. As the world’s major economies convene to deliberate on issues affecting global development, trade, sustainability, and inclusive growth, South Africa is honoured to serve as host.

South African Tourism (SA Tourism), through its business unit, the South Africa National Convention Bureau (SANCB), is proudly representing the country at IBTM World 2025, which opened yesterday, 18 November, and runs until 20 November in Barcelona, Spain.

As much of the northern hemisphere prepares for winter, South Africa opens into summer – long warm days, festive season travel, and time spent outdoors. From November through April, the country’s fairways are bathed in sunshine, making golf the perfect addition to a South African summer holiday

As South Africa takes on IBTM World 2025 to showcase its business events capability at Fira Barcelona Gran Via in Spain, South African Tourism (SA Tourism) is pleased to announce the appointment of Ms Corne Koch as its new Chief Convention Bureau Officer, who will head the South African National Convention Bureau (SANCB) business unit, effective 1 December 2025.

Asia-Pacific’s (APAC) business travel landscape is transforming at record speed. Fuelled by technology, sustainability imperatives, and changing traveller expectations, the region’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is evolving from logistics-driven operations to a sophisticated ecosystem focused on experience, data, and efficiency.

As the festive season arrives and South Africa comes alive with travel, sunshine and celebration, there’s no better time to reconnect with the country’s extraordinary past. Between beach days and family getaways, why not add a little time travel to your itinerary? This summer provides an opportunity to trade shopping malls for ancient caves, and festive lights for the glow of discovery. Across South Africa, archaeological treasures await – offering journeys not only across landscapes, but across millennia.

As South Africa gears up to host 20th edition of Meetings Africa, the organisation is pleased to announce that exhibitor registration is now open on www.meetingsafrica.co.za.

London, 6 November 2025 – As World Travel Market (WTM) London 2025 concludes today, South African Tourism proudly reflects on a week of meaningful engagement, global recognition, and growing enthusiasm for travel to South Africa.

In South Africa, food is far more than sustenance – it is memory, heritage, resilience, and identity served on a plate. Every region of our country offers visitors an edible story, using indigenous ingredients and centuries-old cooking traditions, a fact that South African Tourism feels we should celebrate because, in a world that’s increasingly same-same, visitors to our shores seek flavours that they can’t find – or replicate – anywhere else. South African food tells a story that no other destination can imitate.