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AA holiday usually comprises of a few tours, laying around the hotel pool and sampling the local cuisine. Thankfully, KwaZulu-Natal travellers are being offered more bespoke experiences thanks to WOWZULU.
WOWZULU, a subsidiary of Africa Ignite, promotes sustainable tourism across seven tourism destinations in the rural and peri-urban areas of KwaZulu-Natal. Some of these experiences include a village walk and tracker ride up the mountains at eMazizini in the Drakensberg, and a tour where a sangoma consults with bees on the South Coast.
With WOWZULU as your trusted guide, get off the beaten track to have the experience of a lifetime in the heart of rural KwaZulu-Natal. Connect with friendly communities in stunning locations. Have an adventure, make new friends and know that the local community, economy and environment will benefit from your travels. WOWZULU is a leading South African sustainable tourism operator.
Bongiwe Mlangeni, Manager of WOWZULU Tourism and Craft, said the marketplaces hosted by local, previously unemployed youths, combined craft sales with local food tastings, storytelling, rural homestays and the opportunity for tourists to learn craft techniques. She said this kind of sustainable tourism was good for the environment, society and economy.
Did You Know?
ZZulu beadwork is not just colours and patterns. Every bead and pattern tells a culturally significant story.
“Local communities, previously excluded from participation in the tourism economy, should showcase their sustainable enterprises and have a chance to benefit from tourism,” said Mlangeni.
KwaZulu-Natal
DDeputy Minister of Tourism Elizabeth Thabethe said the initiative provided employment opportunities for the youth and economic benefits for tourism enterprises. According to Thabethe, “WOWZULU tourism initiative brought key South African tourism stakeholders into a meaningful partnership to research, strengthen and document an applicable, best practice sustainable model that we are proud to be associated with as the national department of tourism. Storytelling by local tour guides enriches the cultural experience of tourists and exposes WOWZULU as a tourist destination, assessed against South African community tourist guidelines and Global Sustainable Tourism Council criteria for destinations.”
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