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YYou’re excited about your new business and can’t wait to share it with the world, right? You’d love a fancy website with all the bells and whistles, but since you’ve only just got going, your marketing budget is pretty much non-existent. So where to from here?
Well, there’s no need to be despondent. Thanks to the popular social media platform, Facebook, you’ll be able to reach and engage with those who matter most to your business in order to grow it.
The first thing you need to do is create a Facebook page for your business. Click on the most applicable icon for your Facebook page; choose a specific category from the dropdown menu and complete the required information; click on 'get started' and follow the instructions; or see a tutorial on how it’s done here.
By creating a Facebook page, you establish your presence online so people can find your business. Your new page will also enable you to have personal conversations with potential and existing customers, who will be able to like your page, read your posts and share them with others.
WWhen setting up your page, request an easy-to-remember web address such as facebook.com/yourgreatcompany, so people will associate the name with your business. To capitalise on the impact of your Facebook page, include a link to it on your business card and other marketing materials, including your website.
Your Facebook page will enable you to send tailored messages to large groups of people on a regular basis. To track your Facebook page activity, you simply click on your 'analytics' link, which will provide feedback on your posts and customers’ responses to any marketing message that you send out.
Think of your Facebook page as an extension of your business. It provides you with a quick, simple way to share news about your business and engage with customers. Once you have a page set up, think about who you wish to target with your messaging. Who would you like to network with and introduce yourself and your product offering to?
To start building your audience, first encourage current customers and supporters to like your Facebook page; then look at the options available under the 'build audience' button. Invite all your friends to view and like your page and to share it with their friends. This is your initial audience that will help you to establish credibility and spread the word.
Share links to your page at every opportunity and invite your business contacts to like your page – either on Facebook itself or by sending out an email with a link to your page so they know that you have launched a new business and what your service offering is.
Bear in mind that getting people to like your new page is just the first step in the process. It’s more important to connect with and engage with people on Facebook so you can tell them your story.
So how do you do this? As you begin to post business updates, photos and news, consider what your customers might find interesting and inspiring. Put yourself in their position: what would you want to know, what news would be useful to you and what consistent message would make that business appeal to you?