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17 July 2024

Unlocking Growth: How brand strength fuels tourism arrivals

Press Release | 17 July 2024
Unlocking Growth: How brand strength fuels tourism arrivals
In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals. South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
16 July 2024

South African Tourism to Participate in the Amapiano Africa Summit

Press Release | 16 July 2024
South African Tourism to Participate in the Amapiano Africa Summit
Amapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.
01 July 2024

South African Tourism congratulates Minister & Deputy Minister of Tourism

Press Release | 01 July 2024
South African Tourism congratulates Minister & Deputy Minister of Tourism
South African Tourism (SA Tourism) extends heartfelt congratulations to Minister Patricia De Lille on her re-appointment as Minister of Tourism and to Ms. Maggie Sotyu on her appointment as Deputy Minister of Tourism, following President Cyril Ramaphosa’s announcement of the 7th Administration National Executive of South Africa.
18 June 2024

South Africa – The Adventure Capital of the World?

Press Release | 18 June 2024
South Africa – The Adventure Capital of the World?
Adventure Tourism is a major tourism drawcard in a traveller’s itinerary. South Africa fares well on the world stage, with leadership on adventure offerings among the top competing destinations across the globe.
28 May 2024

Domestic Travel: Key Insights for Achieving Industry Success

Press Release | 28 May 2024
Domestic Travel: Key Insights for Achieving Industry Success
After the pandemic, domestic travel has rapidly recovered to pre-pandemic levels, reaching a 120% recovery rate in 2022. By the end of 2023, domestic trips had already reached over 130% of the 2019 level. While the number of domestic trips increased, the average length of stay remained constant at three days. Encouragingly, domestic spending in 2023 saw an increase of over 80% compared to spending in 2019. This exceptional performance demonstrates the resilience of the domestic market. A closer look at the preferences of domestic tourists provides valuable insights that will help the industry maintain this resilience and unlock further potential in the domestic market.
28 May 2024

South Africa climbs the meetings rankings

Press Release | 28 May 2024
South Africa climbs the meetings rankings
South Africa has improved its global ranking as a business event destination, moving up five spots in the 2023 International Congress and Convention Association (ICCA) Global Ranking Report. The country remains the number one meeting and conference destination in Africa and the Middle East, according to the 2023 ICCA ranking report.
28 May 2024

South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt

Press Release | 28 May 2024
South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt
Hlolohelo Zwane, a student from Tshwane North College, recently achieved a momentous victory at the global and highly acclaimed IMEX Future Leaders Forum (FLF) competition in Frankfurt. Zwane secured first place in the IMEX-MPI-MCI Future Leaders Forum International University Challenge, triumphing over competitors from around the world.
15 May 2024

How film and music promotes South Africa as an appealing tourism destination

Press Release | 15 May 2024
How film and music promotes South Africa as an appealing tourism destination
Africa's Travel Indaba played host to a thought-provoking media editorial session, exploring strategic collaborations and partnerships in tourism. Amidst the discussions, a spotlight was cast on South Africa's burgeoning potential as a film and music destination, igniting conversations on how these industries could catalyse tourism growth.
15 May 2024

Rural tourism and economic inclusivity on firm foundation

Press Release | 15 May 2024
Rural tourism and economic inclusivity on firm foundation
In a significant stride towards bolstering rural tourism and fostering economic inclusivity, 150 properties from villages, small towns and dorpies have received certificates of compliance and completing the Basic Quality Verification (BQV) programme. The awards ceremony took place during the second day of Africa’s Travel Indaba (ATI) at the Inkosi Albert Luthuli International Convention Centre (ICC) in Durban.
14 May 2024

Africa’s Travel Indaba 2024 launches with a buzz

Africa’s Travel Indaba 2024 launches with a buzz
Durban: The 2024 instalment of the continent’s premier travel trade show, Africa’s Travel Indaba, kicked off on a high note at the Inkosi Albert Luthuli Convention Centre today, with the Trade Floor opening that was attended by delegates  ready to do business.
13 May 2024

African businesses encouraged to redefine themselves on the global stage

Press Release | 13 May 2024
African businesses encouraged to redefine themselves on the global stage
Durban - The Deputy Minister of Tourism, Fish Mahlalela, says it is up to the African continent to be bold about what it can offer the world. Mahlalela was the keynote speaker at the Business Opportunity Networking Day (BONDay) of Africa’s Travel Indaba 2024 (ATI), which sets the scene for the ATI that will start tomorrow until Thursday at the Inkosi Albert Luthuli Convention Centre (ICC) in Durban.
08 May 2024

An insightful and memorable experience set for Africa’s Travel Indaba delegates

An insightful and memorable experience set for Africa’s Travel Indaba delegates
In less than a week, the Pan African global travel showcase, Africa’s Travel Indaba, will kick off at the iconic Inkosi Albert Luthuli International Convention Centre (Durban ICC) from the 13th to the 16th of May 2024. Throughout the four-day event, an array of activities is set to unfold, fostering knowledge exchange and deal-making aimed at enticing more travelers to explore the African continent.

SA Specialist

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa. It will equip you with the skills to better sell South Africa as a tourist destination.

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