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South African Tourism is embarking on an ambitious pilot project in March 2018 where 90 tourism trade participants from the Nordic region will be hosted in South Africa on a mega-familiarisation trip that will expose them to a range of local travel products across all nine provinces – including small businesses. To this end, South African Tourism is finalising a memorandum of understanding (MOU) with 11 local destination marketing companies (DMCs) including SEEZA, a unique and dynamic new black-owned DMC made up of a network of small, medium and micro enterprises (SMMEs). South African Airways is also a key partner in this collaboration, and has been integral to selecting the agents that will attend. Leading from the front, this is a collaborative initiative with the greater tourism industry, including the Southern Africa Tourism Services Association (SATSA).
South African Tourism has launched a consumer-oriented campaign aimed at encouraging South Africans to travel and explore their own back yard. The new campaign: “It’s your country – enjoy it, because nothing is more fun than a Sho’t Left” invites South Africans to pack their bags and sample the wonders of all nine provinces. It is about reminding South Africans that South Africa is theirs and that there are a whole lot of experiences to be enjoyed in this country. “We as South African Tourism are ramping up our drive to boost domestic tourism because many South Africans do not see themselves as being travellers in their own country. The new campaign inspires them to take a Sho’t Left and demonstrates that, in fact, local travel can be simple and wallet-friendly, and fun too.” Summarises Chief Executive Officer at South African Tourism, Sisa Ntshona. South African Tourism is aiming to add a million more domestic holiday trips and another four million foreign tourists as part of its “5-in-5” strategy to bolster tourism’s contribution to the economy by 2021. The newly revamped Sho’t Left campaign also promotes enticing local package deals on the Sho’t Left website (www.shotleft.co.za) – not just during peak holiday season but throughout the year and across all nine provinces. This includes tucked-away “hidden gems” that may not be on the radar of most holidaymakers. Packaged at various price points, these special deals are geared towards promoting and showcasing various affordable tourism experiences. “We believe we have a deal for every pocket and persuasion. Sho’t Left is a free platform for travel businesses to advertise their deals, a one-stop shop featuring all tourism businesses and places around the country that all South Africans simply must visit. These destinations are not only beautiful, but affordable too, and they capture the true essence of our country.” Explains Mr. Ntshona. Tourism is an enriching experience; therefore, it is imperative to create an environment that makes it accessible and easy. This campaign, which officially launches on Thursday the 30th November 2017, will remind all South Africans of the travel opportunities that they have – it is after all their country and they must enjoy it!,” added Mr. Ntshona. Issued by South African Tourism For further information contact: Thandiwe Mathibela Tel: +2711895 3177 Email: firstname.lastname@example.org Website www.southafrica.net South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr Sisa Ntshona.
South Africa unveils ‘accelerated drive’ to attract more business events Barcelona, Spain: At IBTM World on Tuesday, South Africa’s Deputy Minister of Tourism, Elizabeth Thabethe, announced a “bold and ambitious” delegate-boosting plan as part of a Bidding Support Programme to propel the country’s business events industry forward. IBTM World, a leading global event for the meetings, incentives, conferences, events and business travel industry, is taking place in Barcelona from 28 to 30 November 2017.
This year’s Speed Marketing workshop went off without a hitch, and at the centre stage was the extraordinary province of Limpopo, a region that boasts beautiful Baobab trees, contrasting landscapes, and incredible people ready to welcome visitors with open arms.
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Pioneers, innovators, stalwarts and SMEs celebrated at the fifth annual Lilizela Tourism Awards