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Year
15 March 2024

Policy regime meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!

Press Release | 15 March 2024
Policy regime meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!
In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.
14 March 2024

South African Tourism Strengthens Executive Team with Key Appointments

Press Release | 14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments
South African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management. Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.
08 March 2024

South African Tourism launches the 'Mega Lekker Escape'

South African Tourism launches the 'Mega Lekker Escape'
Spanning the breadth of South Africa, 90 Australian and New Zealand travel agents, consumer and trade media, embarked on a series of nine simultaneous familiarisation trips (fam trips) across the country, each led by an ANZ Wholesaler, culminating in a two-day training event at the spectacular Sun City Resort for the South African Tourism’s inaugural Mega Lekker Escape – the name, borne from South African slang meaning very nice or enjoyable.
08 March 2024

Team South Africa: Shaping the future at ITB Berlin 2024

Press Release | 08 March 2024
Team South Africa: Shaping the future at ITB Berlin 2024
BERLIN: 7th March 2024: South Africa was fully showcased at the 2024 Internationale Tourismus-Börse (ITB) in Berlin, Germany, held from the 5th to the 7th of March. From hospitable people to majestic landscapes, vibrant township experiences to serene nature escapes and from scenic wine routes to delectable and diverse dishes, the country was promoted in all its splendour.
01 March 2024

A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024

Press Release | 01 March 2024
A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024
With its diverse range of unique tourism experiences including breath-taking scenery, safari, history and cultural experiences as well as quality-assured accommodation establishments, South Africa is well poised to attract more travellers from various parts of the world.                         South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, together with the greater tourism sector, will once again be participating at the Internationale Tourisms-Borse (ITB) in Berlin, Germany. This global trade show will take place from the 5th to the 7th of March 2024 under the theme “Pioneer the Transition in Travel & Tourism. Together".
29 February 2024

South African Tourism announces new Chief Executive Officer!

South African Tourism announces new Chief Executive Officer!
Following a comprehensive recruitment process, the Board of South African Tourism is happy to announce that Nombulelo Guliwe CA (SA) has accepted our offer for her to serve as CEO of South African Tourism on a five-year contract.
29 February 2024

Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments

Press Release | 29 February 2024
Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments
Yesterday, on 28 February 2024, Cabinet approved the appointment of a full SA Tourism Board and the appointment of the CEO of SA Tourism. We are therefore pleased to announce Ms Nombulelo Guliwe as the CEO of SA Tourism for a period of five years. SA Tourism is a public entity under the Department of Tourism, established in terms of the Tourism Act of 2014. The mandate of SA Tourism as the official marketing agency, is to market South Africa as a domestic and international tourist destination.
28 February 2024

Newcomers rave about professionalism at Meetings Africa 2024

Press Release | 28 February 2024
Newcomers rave about professionalism at Meetings Africa 2024
Some newcomers to the 17th edition of Meetings Africa have praised this year’s event for being well organised and rich with future prospects. As old friends from across Africa hugged and shook hands happy to see one another again, the Galaxia Group from Egypt, the Mangalis Hotel Group from Cote d'Ivoire, MICE Solutions DMC from Tanzania, and Willch Travel and Tours from Zambia made their first appearance at Meetings Africa.
28 February 2024

SACIA introduces first-ever Designation Awards for Event Pros

Press Release | 28 February 2024
SACIA introduces first-ever Designation Awards for Event Pros
At the tender age of 24, Phumla Mthombeni has become a beacon of resilience and ambition, hailing from Esikhaleni, a tranquil locale north of Durban in the vibrant province of KwaZulu-Natal.
28 February 2024

Exceptional Africans take center stage at Meetings Africa, 2024

Press Release | 28 February 2024
Exceptional Africans take center stage at Meetings Africa, 2024
The 17th edition of Meetings Africa, a business events trade show owned by South African Tourism in partnership with Gauteng Tourism and Joburg Tourism, kicked off in style with a vibrant Business Opportunity Networking Day (BONDay) at the Sandton Convention Centre in Johannesburg.
28 February 2024

Speed marketing gets underway at Meetings Africa

Press Release | 28 February 2024
Speed marketing gets underway at Meetings Africa
The Tourism Grading Council South is hosting Speed Marketing sessions at the prestigious business events trade show, Meetings Africa 2024 on Monday, 26 February 2024.
28 February 2024

Sustainability and inclusivity under the spotlight at Meetings Africa 2024

Press Release | 28 February 2024
Sustainability and inclusivity under the spotlight at Meetings Africa 2024
South African Tourism has pulled out all the stops to ensure that this year's Meetings Africa is environmentally friendly in line with its mandate to promote sustainable tourism.

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