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Welcome
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
OOur commitment
We are committed to meaningfully contributing to the government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry through:
- Increasing the number of tourists who visit our country
- Increasing the geographic spread, length of stay and spend of all visitors
- Improving seasonal arrival patterns
- Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector
Our footprint
The organisation has grown from a few offices around the world to having operations in 13 international markets, with a mandate to market and share all that is unique, warm, and beautiful about South Africa.
Registration now open for Meetings Africa 2027
Applications and registrations for Meetings Africa 2027 are now open, inviting exhibitors, buyers and media professionals to participate in one of the continent’s key business events industry gatheringsMeetings Africa brings together African and international stakeholders across the business events sector, connecting African destinations and business events suppliers with local and international buyers, industry leaders and media professionals.
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