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Welcome
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism.
OOur commitment
We are committed to meaningfully contributing to the government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry through:
- Increasing the number of tourists who visit our country
- Increasing the geographic spread, length of stay and spend of all visitors
- Improving seasonal arrival patterns
- Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector
Our footprint
The organisation has grown from a few offices around the world to having operations in 13 international markets, with a mandate to market and share all that is unique, warm, and beautiful about South Africa.
Partner with us
South African Tourism invites tourism businesses to showcase at ITB Berlin 2026South African Tourism invites tourism businesses to showcase their offerings as co-exhibitors at the South African Pavilion at ITB Berlin 2026, taking place from 03 - 05 March 2026.
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