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IIf you don't believe the notion that ‘sex sells' then a small pub in the Karoo will definitely prove you wrong. Ronnies Sex Shop came into being because a few friendly pranksters had a daft idea. 

This Route 62 attraction certainly makes for a fun tale. The story goes that Frank Ronald (Ronnie) Price bought a tiny farmer's cottage on a remote section of the R62. His aim was to open a farm stall, selling fresh produce to the passing trade. He painted the name ‘Ronnies Shop' on the side of the building, but business didn't get off to a cracking good start. 

Then one day, his friends decided for a laugh, they would add the word ‘Sex' to the name, making it read ‘Ronnies Sex Shop'. Pretty soon this irresistible sign brought in loads of passers-by, and Ronnie's initial irritation was transformed as he began to see the business opportunity his establishment's newfound popularity presented. On the advice of these very same friends, Ronnie opened a pub... and the rest, as they say, is history. 

Today Ronnies Sex Shop is one of the most popular route 62 pubs, and bikers, travellers and holidaymakers make a point of popping into Ronnie's for a pint or two and a photograph of themselves next to the ‘Ronnies Sex Shop' sign. 

As one would imagine, this rather unlikely pub does attract some customers who are actually looking for a bona fide sex shop, but Ronnie soon sets them straight - usually over a beer or two. 

Over the years, Ronnies Sex Shop on Route 62 has become something of an institution and word has spread far and wide. People from all over the world are now keen to stop over at Ronnie's for a drink and some good-old fashioned bar talk and, of course, to take a picture to prove they were there. 

Did You Know?

TTravel  tips  & planning  info 

Who to contact 

Barrydale Tourism 

Tel: +27 (0)28 572 1572 

How to get here 

Ronnies Sex Shop is around 20km from Barrydale along the R62 towards Ladysmith. 

Best time to visit 

Ronnies is open from 10am to 11pm. 

Things to do 

Route 62 is a well-planned tourist route, and there are a number of activities to be enjoyed in the area. Make sure you visit the official Route 62 website and plan your trip carefully. 

What to pack 

Don’t forget your camera for that Ronnies Sex Shop shot!  

Where to stay 

There are a number of basic options in the area – choose from B&Bs and guesthouses en route. 

What to eat 

Light bar snacks are available. 

Related links 


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