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South African Tourism Strengthens Executive Team with Key Appointments

14 March 2024

South African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management.

Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.

“The Board of South African Tourism recognises the critical role of key executive appointments in driving the entity's strategy credibility. Mr. Sadik's expertise will play a pivotal role in providing strategic and oversight support to the CEO  in the key areas of Financial and Budgetary Management, Supply Chain and Asset Management thus contributing to ensuring effective and prudent financial management and adherence to regulatory standards,” said Ms. Makhosazana Khanyile, South African Tourism Board Chairperson.

In addition to Mr. Sadik's appointment, South African Tourism has welcomed Mr. Siya Mthethwa as Chief Strategy Officer. Siya has over 20 years of experience in consulting, financial services, public sector, and tech startups.  He will play a crucial role in  contributing to positioning SA Tourism as an industry leader through the management and oversight of all research, insights, analytics and innovation campaigns and activities. His role will also contribute to evaluating the performance of the organisation against the set targets and objectives.

“As we continue to work collaboratively with the tourism industry, these appointments strengthen our leadership team, reinforcing our commitment to excellence and innovation. We look forward to achieving new milestones in positioning South Africa as the ultimate destination for both leisure and business travel,” adds SA Tourism CEO, Nombulelo Guliwe.

Issued by South African Tourism

For further information, contact:

Thandiwe Mathibela     

Tel: +2711 895 3177     



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South African Tourism is the national tourism marketing agency responsible for the promotion of South Africa as a preferred destination for business and leisure. With a focus on showcasing the country's natural beauty, cultural richness, and diverse experiences, South African Tourism is committed to inspiring travellers to explore the vibrant landscapes of South Africa.

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