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IIBTM (Incentive, Business Travel and Meeting Exhibition for Travel and Tourism) China provides the ultimate platform for the world's leading suppliers to the MICE industry to meet top level buyers with strong purchasing power who are responsible for organizing and planning meetings, events and business travel, both in China, Asia and the rest of the world. Participating at this event will allow you to strengthen your connections with meetings and event planners based in both China and the rest of Asia.

IBTM China has over 4,000 attendees from around the world. Exhibitors include: international venues, hotels, destinations, technology, business travel and events services providers essential for your meetings, conferences, incentives and events.

IBTM China attracts buyers, event planners and all those involved in the decision-making process for meetings, events, conferences, incentives, as well as those involved in booking and buying business travel / group travel.

The unique Hosted Buyer Programme sets IBTM china apart from other exhibitions, hosting over 450 top level decision makers who place international business, and facilitating over 8,900 one to one appointments between exhibitors and buyers.

Market Access Support Programme

The National Department of Tourism has introduced the International Market Access Support Programme to broaden and facilitate access to specific international tourism markets. Under the International Market Access Support Programme, the department will support 'qualifying' enterprises to participate at IBTM China. Kindly refer to the Call for Application form (attached) for more information regarding the programme.

To download the form,  click here: IBTM China 2018 Application Form

We look forward to working with you on showcasing South Africa at IBTM China.

Amanda Kotze-Nhlapo
Chief Convention Bureau Officer

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