South Africa wins stand award at ITB Berlin 2023

SSouth Africa’s showcase at this year’s ITB Berlin has been sealed off with a win!

The South Africa stand at ITB Berlin received top recognition when it was awarded one of the top three Best Exhibitor Awards (BEA) in the Africa category at a ceremony held last night.

Some of the contributing factors which saw the South Africa stand coming out tops and getting the nod from the ITB Berlin stand judges include; the variety of products and services represented on the stand, its artistic representation as well as a highly committed staff that worked with the ITB Berlin team in the build-up to the trade show. 

“We are extremely pleased by this recognition.  We come to ITB to do business with various partners in order to grow tourist arrivals to our country. How we show up is very important.  Through our stand design, we communicated our bold position to everyone at ITB Berlin 2023, that as a country we are vibrant, alive, united and we have a variety of tourism offerings and experiences. Our presence at ITB is part of the work we are doing in contributing to the recovery of our tourism sector.  South Africa is geared up to cater for tourists’ needs. Our stand represented this and more. We thank ITB for their recognition as this means a lot to our country and all the South Africans we represent in participating in this global platform,’’ says Zinhle Nzama Acting Chief Convention Bureau Officer at South African Tourism.

Since 2000, the award has been presented by the CBS International Business School to exhibitors at ITB Berlin and has firmly established itself as an industry benchmark.  Ahead of ITB Berlin, all individual and combined stands were divided up into 11 categories. Stands were classified according to geographical location and/or market segment enabling easier comparisons and making the Best Exhibitor Award an even more qualified indicator of how attractive the stands are at ITB Berlin.

The 11 categories include: Germany, Europe, Asia/Australia/Oceania, America/The Caribbean, Near/Middle East, Africa, Hotel Business, Carriers, Travel Organizations, Travel Support & Media, as well as Travel Technology. All stands were assessed over two rounds with the honours presented at the awards ceremony on 9 March, at the end of the tradeshow.

Full details of the Best Exhibitor Award (BEA) can be found on the website of the CBS International Business School at best-exhibitor-award

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Issued by South African Tourism

For further information, contact:

Thandiwe Mathibela

General Manager: PR, Communications and Stakeholder Relations    

Tel: +2711 895 3177   

Email: mediaq@southafrica.net  

Note to editors

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, headed by Acting Chief Executive Officer, Mr Themba Khumalo.