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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • Industry Reports

    Tourism Outlook July 2021

    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook March 2021

    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook February 2021

    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    International Tourist Behaviour Survey

    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

  • Tourist Arrivals

    2016 Tourist arrival September

    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival October

    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival November

    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival May

    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

  • 01 March 2024

    A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024

    Press Release | 01 March 2024
    A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024
    With its diverse range of unique tourism experiences including breath-taking scenery, safari, history and cultural experiences as well as quality-assured accommodation establishments, South Africa is well poised to attract more travellers from various parts of the world.                         South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, together with the greater tourism sector, will once again be participating at the Internationale Tourisms-Borse (ITB) in Berlin, Germany. This global trade show will take place from the 5th to the 7th of March 2024 under the theme “Pioneer the Transition in Travel & Tourism. Together".
  • 29 February 2024

    South African Tourism announces new Chief Executive Officer!

    South African Tourism announces new Chief Executive Officer!
    Following a comprehensive recruitment process, the Board of South African Tourism is happy to announce that Nombulelo Guliwe CA (SA) has accepted our offer for her to serve as CEO of South African Tourism on a five-year contract.
  • 29 February 2024

    Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments

    Press Release | 29 February 2024
    Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments
    Yesterday, on 28 February 2024, Cabinet approved the appointment of a full SA Tourism Board and the appointment of the CEO of SA Tourism. We are therefore pleased to announce Ms Nombulelo Guliwe as the CEO of SA Tourism for a period of five years. SA Tourism is a public entity under the Department of Tourism, established in terms of the Tourism Act of 2014. The mandate of SA Tourism as the official marketing agency, is to market South Africa as a domestic and international tourist destination.
  • 28 February 2024

    Newcomers rave about professionalism at Meetings Africa 2024

    Press Release | 28 February 2024
    Newcomers rave about professionalism at Meetings Africa 2024
    Some newcomers to the 17th edition of Meetings Africa have praised this year’s event for being well organised and rich with future prospects. As old friends from across Africa hugged and shook hands happy to see one another again, the Galaxia Group from Egypt, the Mangalis Hotel Group from Cote d'Ivoire, MICE Solutions DMC from Tanzania, and Willch Travel and Tours from Zambia made their first appearance at Meetings Africa.
  • 28 February 2024

    SACIA introduces first-ever Designation Awards for Event Pros

    Press Release | 28 February 2024
    SACIA introduces first-ever Designation Awards for Event Pros
    At the tender age of 24, Phumla Mthombeni has become a beacon of resilience and ambition, hailing from Esikhaleni, a tranquil locale north of Durban in the vibrant province of KwaZulu-Natal.
  • 28 February 2024

    Exceptional Africans take center stage at Meetings Africa, 2024

    Press Release | 28 February 2024
    Exceptional Africans take center stage at Meetings Africa, 2024
    The 17th edition of Meetings Africa, a business events trade show owned by South African Tourism in partnership with Gauteng Tourism and Joburg Tourism, kicked off in style with a vibrant Business Opportunity Networking Day (BONDay) at the Sandton Convention Centre in Johannesburg.
  • 28 February 2024

    Speed marketing gets underway at Meetings Africa

    Press Release | 28 February 2024
    Speed marketing gets underway at Meetings Africa
    The Tourism Grading Council South is hosting Speed Marketing sessions at the prestigious business events trade show, Meetings Africa 2024 on Monday, 26 February 2024.
  • 28 February 2024

    Sustainability and inclusivity under the spotlight at Meetings Africa 2024

    Press Release | 28 February 2024
    Sustainability and inclusivity under the spotlight at Meetings Africa 2024
    South African Tourism has pulled out all the stops to ensure that this year's Meetings Africa is environmentally friendly in line with its mandate to promote sustainable tourism.

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