South African Tourism Trade (GL)

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa

TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!

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Lilizela Tourism Awards

Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.

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SA Specialist

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.

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Welcome South Africa

Welcome South Africa aims to create and sustain engagement with industry stakeholders, and encourage information sharing.

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Digital Assets Library

A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.

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Deals Dashboard

If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Deals Dashboard.

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Travel Directory

Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.

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Africa's Travel Indaba

One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

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Research

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Tourist Arrivals

2016 Tourist arrival September

201 downloads

01 Sep 201601 Sep

Tourist Arrivals

2016 Tourist arrival September

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

201 downloads

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Tourist Arrivals

2016 Tourist arrival October

46 downloads

01 Oct 201601 Oct

Tourist Arrivals

2016 Tourist arrival October

46 downloads

Download report

Tourist Arrivals

2016 Tourist arrival November

78 downloads

01 Nov 201601 Nov

Tourist Arrivals

2016 Tourist arrival November

78 downloads

Download report

Tourist Arrivals

2016 Tourist arrival May

23 downloads

01 May 201601 May

Tourist Arrivals

2016 Tourist arrival May

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

23 downloads

Download report

Tourist Arrivals

2016 Tourist arrival June

29 downloads

01 Jun 201601 Jun

Tourist Arrivals

2016 Tourist arrival June

29 downloads

Download report

Tourist Arrivals

2016 Tourist arrival July

21 downloads

01 Jul 201601 Jul

Tourist Arrivals

2016 Tourist arrival July

21 downloads

Download report

Tourist Arrivals

2016 Tourist arrival January

33 downloads

01 Jan 201601 Jan

Tourist Arrivals

2016 Tourist arrival January

33 downloads

Download report

Tourist Arrivals

2016 Tourist arrival February

19 downloads

01 Feb 201601 Feb

Tourist Arrivals

2016 Tourist arrival February

19 downloads

Download report

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Events

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Gauteng

Meetings Africa 2020

24 Feb 26 Feb 2020

24 Feb '20 26 Feb '20

Gauteng

Meetings Africa 2020

In recent years, the global meetings industry has begun to recognise Africa as a sought after destination. Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent. In the last five years (between 2013 and 2017) Meetings Africa has hosted over 1000 international and regional buyers, 1336 exhibitors and over 7000 visitors. Meetings Africa 2020 will take place from 24-26 February 2020, with BONDay on the 24th.

24 Feb 26 Feb 2020

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News

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13 February 2020

South African Tourism launches its brand campaign

216 views

Press Release | 13 February 2020

South African Tourism launches its brand campaign

“It is time for us to shift our tourism brand focus beyond built and endowed features to include our true magic…our people.” Sisa Ntshona, CEO South African Tourism

216 views

12 February 2020

South Africa explores ways of facilitating inclusive economic growth through tourism

93 views

South Africa explores ways of facilitating inclusive economic growth through tourism

We wish Meetings Africa another great 15 years. It needs to be 15 years of doing things differently, a quantum leap so that South Africa could cement its market share in the business tourism sector!

93 views

03 February 2020

South African Tourism to re-energise its Brand with a new set of Agencies

744 views

Press Release | 03 February 2020

South African Tourism to re-energise its Brand with a new set of Agencies

South African Tourism (SA Tourism) is pleased to announce that we have appointed a suite of marketing and communications agencies in response to the RFP162/19 the organisation issued in June 2019.

744 views

27 January 2020

15 Years of Advancing Africa Together

167 views

15 Years of Advancing Africa Together

In just over a month’s time, Meetings Africa will reach a significant milestone when it’s held for the 15th time at the Sandton Convention Centre in Johannesburg between 25 and 26 February 2020.

167 views

24 January 2020

Sho’t Left partnership with Universal Music set to elevate local travel

292 views

Sho’t Left partnership with Universal Music set to elevate local travel

Travelling your own country is fun and easy. Now popular South African musician, Cassper Nyovest is going on a trip around South Africa.

292 views

21 January 2020

SA Tourism calls on all stakeholders to support the efforts being made by the airline

246 views

Press Release | 21 January 2020

SA Tourism calls on all stakeholders to support the efforts being made by the airline

The airline has today issued a statement that has outlined the steps it is taking to manage the re-scheduling of both domestic and international passengers on affected routes.

246 views

20 January 2020

South Africa set for increased arrivals from India as Tourism Minister hails a successful market outreach to Mumbai

273 views

Press Release | 20 January 2020

South Africa set for increased arrivals from India as Tourism Minister hails a successful market outreach to Mumbai

273 views

17 December 2019

United Airlines Inaugurates First Ever Nonstop Service Between Cape Town and New York/Newark

72 views

Press Release | 17 December 2019

United Airlines Inaugurates First Ever Nonstop Service Between Cape Town and New York/Newark

72 views

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South Africa on social media

RT @Hlengi: It is time for all of us to embrace this growing sector. Tourism is everybody’s business @mmKubayiNgubane #SONADEBATE2020 #We…

Minister @mmKubayiNgubane at the #SONADEBATE2020 has highlighted tourism as a key contributor to the economy of the… https://t.co/O7Zftrx0dA

RT @Tourism_gov_za: Deputy Minister Fish Mahlalela to embark on an Investment trip to Cote D’Ivoire, (20-22 Feb) to attend #UNWTO Global To…

RT @Tourism_gov_za: #WednesdayInspiration RT @TourvestDM: #SouthAfrica is well known for boasting some of the most Instagram-worthy destina…

RT @TourvestDM: Well done to SA Tourism on this fantastic video campaign! Let's share this far & wide. 🙌🇿🇦 The first phase of the brand cam…

RT @Biz_Tourism: South #AfricanTourism launches new brand campaign: https://t.co/AfKLkgkh0y via @Biz_Tourism @GoToSouthAfrica @satraveltrad…

RT @Tourism_gov_za: #TeamSA will be among 2000 chefs competing for gold at IKA Culinary Olympics 2020. We are proud of Sifiso Chiziane, Ci…

@Tourism_gov_za We wish them best of luck ,may they continue to proudly wave the South African flag high .

RT @onanotherplane: Great news for @CapeTownTourism that @VirginAtlantic will restart direct London-Cape Town flights from 25 October 2020…

[JUST IN] @VirginAtlantic returns to Cape Town! Cape Town Air Access is proud to announce the direct route from Lon… https://t.co/qGuRX2vibk

Carole O'Conner of Rovos Rail on the growth of Meetings Africa over the past 15 Years . It has grown from local to international buyer traction in the years and may it grow 15 years and more elaborates Carole .

Darryl Keywood MD of Walthers talks how Meetings Africa has been that umbrella for their 30 plus years of business . 15 years ago they were there with Meetings Africa . #MeetingsAfrica20

Meetings Africa 2020 | Yolanda Woeke VP Sales and Marketing of Dragonfly Africa and the 15 year participation in Meetings Africa .

Celebrating 15 years with Meetings Africa is CEO and founder of Milvest Mr Miller Matola . Meetings Africa is a must do on the global business calendar highlights Matola .

RT @ilovevenda: @SATravelTrade @Tourism_Update @sisantshona It's wonderful to finally see #RuralTourism become a priority. We will be there…

RT @sontondlovu: @SATravelTrade @sisantshona This is great news for Limpopo, as a rural destination, we hope to be working closely with SA…

RT @TshepangLobete: @SATravelTrade Agreed, introducing new attractions to tourists will help us attract new ones while ensuring that we don…

Sisa elaborates that we know the target of 21 million tourists by 2030, we need all collaborative efforts from gove… https://t.co/eNIZa7oTX2

RT @Tourism_Update: "We don't view transformation as a zero sum game... The first thing we've got to focus on is growth!" - @sisantshona ad…

.@sisantshona " South African Tourism is focusing on showcasing Villages,Small Towns & Dorpies (VSTD) and through c… https://t.co/PHWXgChQrf

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Research

2016 Tourist arrival September

2016 Tourist arrival October

2016 Tourist arrival November

2016 Tourist arrival May

2016 Tourist arrival June

2016 Tourist arrival July

2016 Tourist arrival January

2016 Tourist arrival February

Events

Meetings Africa 2020

News

South African Tourism launches its brand campaign

South Africa explores ways of facilitating inclusive economic growth through tourism

South African Tourism to re-energise its Brand with a new set of Agencies

15 Years of Advancing Africa Together

Sho’t Left partnership with Universal Music set to elevate local travel

SA Tourism calls on all stakeholders to support the efforts being made by the airline

South Africa set for increased arrivals from India as Tourism Minister hails a successful market outreach to Mumbai

United Airlines Inaugurates First Ever Nonstop Service Between Cape Town and New York/Newark

South Africa on social media

Useful links

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