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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Welcome South Africa
Welcome South Africa aims to create and sustain engagement with industry stakeholders, and encourage information sharing.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Deals Dashboard
Deals Dashboard
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Deals Dashboard.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

Industry Reports

Tourism Outlook July 2021

Industry Reports
Tourism Outlook July 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

Tourism Outlook March 2021

Industry Reports
Tourism Outlook March 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

Tourism Outlook February 2021

Industry Reports
Tourism Outlook February 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

International Tourist Behaviour Survey

Industry Reports
International Tourist Behaviour Survey

Dipstick on changes in consumer preference.

Tourist Arrivals

2016 Tourist arrival September

Tourist Arrivals
2016 Tourist arrival September

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival October

Tourist Arrivals
2016 Tourist arrival October

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival November

Tourist Arrivals
2016 Tourist arrival November

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival May

Tourist Arrivals
2016 Tourist arrival May

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

Events

Gauteng

Meetings Africa 2020

Gauteng
Meetings Africa 2020

In recent years, the global meetings industry has begun to recognise Africa as a sought after destination. Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent. In the last five years (between 2013 and 2017) Meetings Africa has hosted over 1000 international and regional buyers, 1336 exhibitors and over 7000 visitors. Meetings Africa 2020 will take place from 24-26 February 2020, with BONDay on the 24th.

30 November 2022

SANCB announces partnership with the AIPC to advance conference facilities on the continent

Press Release | 30 November 2022
SANCB announces partnership with the AIPC to advance conference facilities on the continent

In its continued efforts to advance the quality of business events in South Africa and on the continent, the South African National Convention Bureau (SANCB) has announced its partnership with the International Association of Convention Centres (AIPC) to host the continent’s first AIPC Summit.

28 November 2022

SA Tourism Advances the Business Events Sector Through Collaboration at IBTM World

Press Release | 28 November 2022
SA Tourism Advances the Business Events Sector Through Collaboration at IBTM World

Partnerships and collaborations are key to propelling the global business events sector. This is the sentiment as the South African National Convention Bureau (SANCB) heads to showcase South Africa’s business events capabilities at IBTM World in Barcelona, Spain.

18 November 2022

Eurowings Discover launches direct flights from Frankfurt to the Kruger National Park

Press Release | 18 November 2022
Eurowings Discover launches direct flights from Frankfurt to the Kruger National Park

United is the only airline providing nonstop service between Washington D.C. and South Africa United offers more nonstop flights from South Africa than any other U.S. airline

31 October 2022

South African Tourism welcomes the appointment of a new Board

Press Release | 31 October 2022
South African Tourism welcomes the appointment of a new Board

Following the announcement by the Presidency, South African Tourism (SA Tourism) Acting Chief Executive Officer, Mzilikazi Themba Khumalo has welcomed the appointment of the new SA Tourism Board by the Minister of Tourism, Lindiwe Sisulu.

18 October 2022

IMEX America a success for South Africa’s business events industry

Press Release | 18 October 2022
IMEX America a success for South Africa’s business events industry

Las Vegas: USA: South Africa’s attendance at the 2022 IMEX America last week was a success, with over 500 meetings held at the South African Tourism stand, for potential business for the country. IMEX America is the largest trade show in the US for the global meetings, events and incentive travel industry. The 2022 show was 45 per cent bigger than last year’s, according to IMEX organizers. The show took place from 11 to October 13 2022, at Mandalay Bay in Las Vegas.

14 October 2022

Remarks by the Deputy Minister of Tourism, Fish Mahlalela during tourism public lecture at UKZN on 14 October 2022

Speech | 14 October 2022
Remarks by the Deputy Minister of Tourism, Fish Mahlalela during tourism public lecture at UKZN on 14 October 2022

Gradually, we are emerging from the brink of a catastrophic pandemic and therefore South Africa’s domestic tourism market is bouncing back with a renewed focus and determination. Tourism was one of the first economic sectors to be deeply impacted by the pandemic with measures to contain its spread, including restrictions on movement. Operations were halted under various phases of lockdown and tourism revenues were severely diminished. The sector is thus facing profound and simultaneous demand and supply shocks.

11 October 2022

South African Tourism invites the world to host its business events in South Africa

Press Release | 11 October 2022
South African Tourism invites the world to host its business events in South Africa

Las Vegas: USA: South Africa is geared up to host safe events with service excellence. This is the message that South African Tourism is taking to IMEX America. With 20 South African exhibitors in attendance and showcasing a variety of quality-assured business events products, IMEX America promises to be a great networking platform for doing business and reassuring the global business events industry that South Africa’s doors are indeed open for business.

10 October 2022

Tourism celebrates fifth year of its Green Tourism Incentive Programme

Press Release | 10 October 2022
Tourism celebrates fifth year of its Green Tourism Incentive Programme

According to the UNWTO, the tourism sector is highly vulnerable to climate change and at the same time contributes to the emission of greenhouse gases, which cause global warming. Accelerating climate action in tourism is therefore of utmost importance for the resilience of the sector as well as strengthening adaptive capacity.

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