Cricket World Cup

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SOUTHERN AFRICA WELCOMES THE WORLD : WHERE JOY MEETS THE GAME

The ICC Men's Cricket World Cup 2027 is more than a sporting tournament. It is a global invitation to experience Southern Africa.

South Africa, Zimbabwe and Namibia are not simply preparing to host one of the world's largest sporting events they are preparing to welcome millions of visitors to experience extraordinary destinations, diverse cultures, iconic landscapes and world-class tourism experiences.

The tournament provides an opportunity to showcase the region's proven capability to host mega-events while positioning tourism as one of the enduring legacies of the Cricket World Cup.

While cricket brings the world together, tourism ensures visitors discover everything beyond the boundary.

South Africa, Zimbabwe and Namibia have decades of experience successfully hosting world-class international events.

Together the three nations possess:

• Modern sporting infrastructure
• International airports and connectivity
• Extensive accommodation capacity
• Tourism services
• Safety planning
• Proven event delivery capability

Beyond the Stadium

The ICC Men's Cricket World Cup 2027 is more than a sporting spectacle—it is an invitation to discover everything that makes South Africa one of the world's most compelling travel destinations.

While cricket may bring visitors to our shores, the destination offers experiences that extend far beyond the boundary. Whether exploring before a match, between fixtures or after the tournament, travellers will find countless opportunities to immerse themselves in South Africa's natural beauty, vibrant culture and renowned hospitality.

South Africa offers:

• Iconic wildlife and unforgettable safari experiences
• Award-winning food, wine and culinary tourism
• Adventure experiences from mountains to oceans
• Rich cultural heritage and authentic local communities
• Vibrant cities, townships and creative precincts
• Spectacular coastlines, scenic routes and national parks
• Luxury, wellness and family-friendly travel experiences
• A warm welcome that reflects the spirit of Come Find Your Joy

South Africa's diversity means that no two journeys are the same. Every match becomes an opportunity to explore a different part of the country, creating memories that last long after the final whistle.

Tourism Legacy

The impact of hosting the Cricket World Cup extends beyond six weeks of competition.

The tournament will:

• Increase international visibility
• Create tourism demand
• Support jobs
• Drive investment
• Showcase African excellence
• Leave lasting tourism benefits

Sports & Tourism

Sport has the unique ability to inspire travel, connect people and showcase destinations to the world. The ICC Men's Cricket World Cup 2027 presents South Africa with an unparalleled opportunity to harness the power of sport to grow tourism, stimulate economic activity and strengthen our position as a leading global destination.

Major sporting events are no longer only measured by what happens on the field—they are measured by the journeys they inspire, the communities they benefit and the lasting legacy they leave behind.

For South African Tourism, the Cricket World Cup is an opportunity to convert global audiences into future visitors by showcasing the country's diverse tourism experiences, exceptional hospitality and proven ability to host world-class events.

We look forward to welcoming you as we celebrate cricket, inspire travel and begin the journey towards an unforgettable ICC Men's Cricket World Cup 2027.