Choose your country and language:


  • Global
  • Angola
  • Botswana
  • DRC
  • Ghana
  • Kenya
  • Mozambique
  • Nigeria
  • South Africa
  • Tanzania
  • Uganda


  • USA
  • Argentina
  • Brazil

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • Australia


  • France
  • Germany
  • Italy
  • Netherlands
  • United Kingdom

AA visit to the South African Breweries (SAB) World of Beer in Johannesburg's Newtown Cultural Precinct offers a fascinating introduction to the history of beer and brewing. It's a must-visit attraction when in town. The World of Beer came into being in 1995, an iconic year in South Africa’s history. The year marked the country’s first full year as a democracy, our defeat of the All Blacks in the Rugby World Cup and a century of brewing mastery at SAB.

Bringing the history of beer to life, the SAB World of Beer is a popular visitor attraction that uses 3D movies, floating holograms and a large screen with surround sound to tell the tale of this popular South African alcoholic beverage. Take a tour of the SAB World of Beer, and you’ll quickly discover why it has twice been named the number one tourist attraction in South Africa. This intriguing, entertaining and interactive journey explores the rich history of beer, uncovering the important role it has played culturally, socially and economically across space and time.

Did You Know?
DDID YOU KNOW Umqombothi is a popular African traditional beer made from sorghum.

TThe SAB World of Beer offers a 90-minute tour that kicks off with a warm welcome from Charles Glass, the brew master, who brought the world Castle Lager and the man who laid the foundations for SAB as it is known today. From there, visitors are taken on an entertaining and highly informative historical tour of beer making, from the earliest known evidence of beer brewing in Egypt and Mesopotamia to the honky-tonk beer halls of the gold-rush era of Johannesburg.

YYou will learn the secrets of African beer making and taste some traditional sorghum beer. Learn how world-renowned brew master, Josef Groll, living amid the stone streets and arcades of Bohemia, created the world’s first clear and golden beer. Experience the atmosphere of a typical township shebeen; and walk through the on-site greenhouse and learn about the different plants used to make beer. From there, trace the actual beer brewing process, step by step, before finishing your tour in the Tap Room, where you can enjoy two cold ones on the house.

OOwned and operated by South African Breweries, the World of Beer is situated in Johannesburg's Newtown Cultural Precinct, one of the city's most prominent cultural and entertainment hubs. This is the coolest and most interesting tour to take if you enjoy the art of beer making and brewing.

Who to contact
How to get here
Best time to visit
Around the area
What will it cost
Length of stay
What to eat
Best buys

Related articles

Jozi food market

Bustling city life
Jozi food market

If you’re cruising the streets of Johannesburg on a Saturday morning and notice a little rumble in your stomach, then visit the Jozi Food Market for a medley of delectable products, all handmade with care in the local community.

Unique South African fashion

Bustling city life
Unique South African fashion

Over the years, contemporary fashion design in South Africa has simply exploded.

Eating out in Johannesburg - fabulous culinary flair

Bustling city life
Eating out in Johannesburg - fabulous culinary flair

From gourmet on 4th Avenue to genuine German fare in Randburg, as well as suggestions for where to eat on the cheap, if you want to impress, or are just looking for great service and value, why not go forth on a Jozi food adventure?

A feast for the eyes, stomach, heart and soul in Maboneng

Bustling city life
A feast for the eyes, stomach, heart and soul in Maboneng

Welcome to the modern and cultural heart of South Africa’s largest city.

Endless entertainment and leisure in the City of Gold, Johannesburg

Bustling city life
Endless entertainment and leisure in the City of Gold, Johannesburg

Johannesburg's entertainment and leisure options are vast and varied, so make sure your energy levels are high when you visit.

Entertainment, attractions and Pretoria’s activities

Bustling city life
Entertainment, attractions and Pretoria’s activities

Known as the “Jacaranda City”, for all the purple blossom-bedecked trees, Pretoria is a lovely, quiet city. It has a long, involved and fascinating history. Here you will find significant old buildings and fascinating museums.

Burgeoning Braamfontein

Bustling city life
Burgeoning Braamfontein

Braamfontein, fondly known as “Braamies” by Johannesburg locals, is the seat of the City of Johannesburg’s local government and the home of South Africa's Constitutional Court and a top South African university – the University of the Witwatersrand.

South Africa on social media

Copyright © 2017 South African Tourism
| Terms and conditions | Disclaimer | Privacy policy