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TThe Tourism Grading Council South is hosting Speed Marketing sessions at the prestigious business events trade show, Meetings Africa 2024 on Monday, 26 February 2024.

Speed Marketing offers a unique platform for African products to showcase their offerings to potential buyers at the show, with the goal of establishing new business relationships and closing deals. This opportunity allows exhibitors to engage with over 100 buyers in a single session, making it a valuable addition to their presence at the event.

The main objective of Speed Marketing is to position African products as a safe and advanced MICE destination, a supporter of green and sustainable tourism practices, an enjoyable and easily marketable destination, a profitable market, and a destination that prioritizes the safety and health of travelers.

This year's focus will be on accommodation providers, convention centres, tour operators, DMCs, and SMMEs. Each participating product has 5 minutes to deliver an elevator pitch about their offerings on stage during the one-and-a-half-hour session.

With 32 diverse products ranging from lodges to research centres participating, they will have the opportunity to pitch their products to numerous local and international buyers at Meetings Africa 2024.

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