South African Tourism invites tourism businesses to showcase at ITB Berlin 2026

SSouth African Tourism invites tourism businesses to showcase their offerings as co-exhibitors at the South African Pavilion at ITB Berlin 2026, taking place from 03 - 05 March 2026.

This opportunity allows tourism businesses to exhibit alongside South African Tourism and other local industry players on a globally recognised platform that highlights the depth, diversity and richness of South Africa’s tourism experiences.

ITB Berlin is the world’s leading travel trade exhibition, bringing together the global tourism industry in one location. The show attracts tour operators, destinations, online booking platforms, accommodation providers and tourism service suppliers from over 180 countries, making it an ideal platform for business networking, market exposure and trade engagement.

By joining the South African Pavilion, stand sharers benefit from a strong collective presence, increased visibility and foot traffic, and a unified marketing and promotional approach. This collaborative platform enables participants to amplify their individual offerings while contributing to a compelling and cohesive showcase of South Africa as a world-class travel destination.

The booking deadline is Friday, 23 January 2026, Spaces is limited, be sure to submit your application as soon as possible.

Tourism businesses interested in participating are encouraged to apply by completing the application form.

For further information or enquiries, please contact Mmabatho Seiphemo on mmabathos@southafrica.net