Showcase Your Brand at IMEX Frankfurt 2026 - Apply by 10 April 2026

SSouth African Tourism invites qualified partners to join Team South Africa at the South African Pavilion

South African Tourism is pleased to confirm its participation at IMEX Frankfurt 2026 and invites qualified partners to join the South African Pavilion as co-exhibitors. As part of Team South Africa, stakeholders have the opportunity to showcase the country’s diverse, world-class business events offering to a powerful audience of global buyers, decision-makers and industry leaders. This platform enables partners to position their brands on the global stage, connect with influential buyers, and unlock new market opportunities.

Taking place in Frankfurt, Germany, from 19–21 May 2026, IMEX Frankfurt is one of the most influential platforms in the international business events sector. As Europe’s leading trade show for the global meetings, incentives, conferences and exhibitions (MICE) industry, the event brings together over 3,500 exhibitors and more than 1,000 high-value international buyers, including key intermediaries from markets such as the United States and Australia. It offers direct access to decision-makers with significant buying power, creating meaningful opportunities for business growth, partnership development and global exposure.

Co-exhibiting at the South African Pavilion provides a strategically curated platform to highlight the depth, diversity and appeal of South Africa’s tourism and business events sector. Participants will benefit from pre-scheduled business appointments, high-impact networking opportunities, and access to a comprehensive education programme featuring over 200 sessions covering key industry themes such as sustainability, community engagement, brand positioning and regenerative event management.

Interested stakeholders are encouraged to apply by completing the official application form (Click here to download the application form).

The application deadline is 10 April 2026. Space is limited, and early submission is strongly encouraged.

For further information or enquiries, please contact Mmabatho Seiphemo at mmabathos@southafrica.net.

South African Tourism looks forward to collaborating with partners to showcase South Africa as a leading, competitive, and compelling destination for business events.

South Africa Awaits. Come Find Your Joy.

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Media Enquiries:

Thandiwe Mathibela: GM: Global PR, Communications & Stakeholder Relations

Email: thandiwe@southafrica.net OR mediaq@southafrica.net

Website www.southafrica.net