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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Welcome South Africa
Welcome South Africa aims to create and sustain engagement with industry stakeholders, and encourage information sharing.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Deals Dashboard
Deals Dashboard
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Deals Dashboard.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

Industry Reports

Tourism Outlook July 2021

Industry Reports
Tourism Outlook July 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

Tourism Outlook March 2021

Industry Reports
Tourism Outlook March 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

Tourism Outlook February 2021

Industry Reports
Tourism Outlook February 2021

South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

Industry Reports

International Tourist Behaviour Survey

Industry Reports
International Tourist Behaviour Survey

Dipstick on changes in consumer preference.

Tourist Arrivals

2016 Tourist arrival September

Tourist Arrivals
2016 Tourist arrival September

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival October

Tourist Arrivals
2016 Tourist arrival October

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival November

Tourist Arrivals
2016 Tourist arrival November

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

Tourist Arrivals

2016 Tourist arrival May

Tourist Arrivals
2016 Tourist arrival May

This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

Events

Gauteng

Meetings Africa 2020

Gauteng
Meetings Africa 2020

In recent years, the global meetings industry has begun to recognise Africa as a sought after destination. Meetings Africa showcases Africa’s diverse offering of services and products where African associations and African meetings industry professionals can partner to help transform our continent. In the last five years (between 2013 and 2017) Meetings Africa has hosted over 1000 international and regional buyers, 1336 exhibitors and over 7000 visitors. Meetings Africa 2020 will take place from 24-26 February 2020, with BONDay on the 24th.

21 September 2022

South African Tourism inviting over 840 of the most influential travellers to #ShareSouthAfrica

Press Release | 21 September 2022
South African Tourism inviting over 840 of the most influential travellers to #ShareSouthAfrica

Perspective is everything. That’s possibly one of the biggest lessons we’ve learnt in the past two-and-half years. Perspective; be it in the sense of how precious life is, or how valuable our liberties, social relations and freedom of movement really are, or even how quickly it can all be gone or taken away by some out-of-our-control fluke. Perspective; the ability to assess and appreciate from multiple angles, the moment one is living through, as well as see all its pitfalls, opportunities and ways out.

19 September 2022

Sa Tourism takes its post-pandemic sector growth efforts a notch higher, with the launch of the Live Again MEGAFAM

Press Release | 19 September 2022
Sa Tourism takes its post-pandemic sector growth efforts a notch higher, with the launch of the Live Again MEGAFAM

Encouraged by the uptake in the travel, tourism and hospitality industries after the disruptions of the past two years, SA Tourism is scaling up the implementation of its sector growth plans. The country’s destination-marketing agency believes the moment is opportune to follow up and complement its ‘Live Again’ global campaign, with a familiarisation strategy on a grand and bold scale. This strategy is dubbed MegaFam, to emphasise its scale and ambition, which is bigger than a typical destination-marketing familiarisation (Fam) campaign.

15 September 2022

Air Belgium touches down in South Africa

Press Release | 15 September 2022
Air Belgium touches down in South Africa

With the launch of their new air service between Brussels, Johannesburg and Cape Town, Air Belgium offers travellers more choice and convenience – and direct access to the heart of Europe.

29 July 2022

International arrivals on a steady increase

International arrivals on a steady increase

Data released by Statistics South Africa on Wednesday, 27 July has shown a 122% year-on-year increase, when compared with April 2021. During the month of May, South Africa received 407,262 international visitors.

07 July 2022

2021 a bumper year for U.S. Tourists to South Africa

News | 07 July 2022
2021 a bumper year for U.S. Tourists to South Africa

In 2021, the United States of America (USA) became South Africa's number 1 overseas market for the first time ever. Prior to this, the United Kingdom (UK) had been South Africa's number 1 market since 1994. Not only did the US market secure the top spot, but it also led in terms of growth in arrivals during the course of the year with a total of 82 020 arrivals in 2021 up 14% from 2020 and was among the top growth markets. In 2019, pre-pandemic, the USA was 2nd with 373 694 arrivals behind the UK (436 559) and ahead of Germany (322 720).

30 June 2022

South African Tourism appoints Bronwen Auret as the new Chief Quality Assurance Officer

Press Release | 30 June 2022
South African Tourism appoints Bronwen Auret as the new Chief Quality Assurance Officer

It is with great pleasure that South African Tourism (SA Tourism) announces the appointment of Bronwen Auret as the organisation’s new Chief Quality Assurance Officer, heading up the Tourism Grading Council of South Africa. Bronwen will assume her new role with effect from 1st July 2022.

30 June 2022

South African Tourism extends a call to participate in international trade shows

News | 30 June 2022
South African Tourism extends a call to participate in international trade shows

South African Tourism is extending a call for applications to the South African Tourism industry that wishes to participate at the below international shows. Please review carefully all the forms and only indicate your interest by completing an applicable form/s to the show/s you wish to attend.

23 June 2022

“It’s time to step into a brave new world”, says South African Tourism ACEO, Themba Khumalo

Press Release | 23 June 2022
“It’s time to step into a brave new world”, says South African Tourism ACEO, Themba Khumalo

South African Tourism welcomes the end of all COVID-19 restrictions after South Africa’s cabinet yesterday concluded that they had served their purpose. The revision of the COVID-19 management regulations heralds a new chapter for the country. It is a necessary shot in the arm for the tourism sector, which has been battered by more than two years of the global pandemic and related restrictions. The latest revisions include the removal of the mask-wearing mandate indoors and limits on gatherings and border checks for COVID-19 – and the need to be vaccinated to enter South Africa.

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