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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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Research

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  • Industry Reports

    Tourism Outlook July 2021

    1309 downloads
    01 Apr 202101 Apr
    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    1309 downloads
    Download report
  • Industry Reports

    Tourism Outlook March 2021

    932 downloads
    31 Mar 202131 Mar
    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    932 downloads
    Download report
  • Industry Reports

    Tourism Outlook February 2021

    536 downloads
    01 Feb 202101 Feb
    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

    536 downloads
    Download report
  • Industry Reports

    International Tourist Behaviour Survey

    273 downloads
    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

    273 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival September

    328 downloads
    01 Sep 201601 Sep
    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    328 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival October

    109 downloads
    01 Oct 201601 Oct
    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    109 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival November

    127 downloads
    01 Nov 201601 Nov
    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

    127 downloads
    Download report
  • Tourist Arrivals

    2016 Tourist arrival May

    58 downloads
    01 May 201601 May
    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

    58 downloads
    Download report
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News

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  • 06 August 2024

    Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise

    829 views
    Speech | 06 August 2024
    Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise
    The tourism sector is often overlooked as a key economic sector yet it is a significant contributor and driver of economic growth and job creation. As we commence the 7th administration, our mission is to elevate the profile of tourism by supporting efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and communities.
    829 views
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  • 17 July 2024

    Unlocking Growth: How brand strength fuels tourism arrivals

    596 views
    Press Release | 17 July 2024
    Unlocking Growth: How brand strength fuels tourism arrivals
    In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals. South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.
    596 views
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  • 16 July 2024

    South African Tourism to Participate in the Amapiano Africa Summit

    831 views
    Press Release | 16 July 2024
    South African Tourism to Participate in the Amapiano Africa Summit
    Amapiano, which originated in South Africa, has captivated audiences worldwide with its unique sound and cultural richness. This genre is more than just music; it reflects the dynamic and diverse cultural landscape of South Africa. As a powerful cultural export, Amapiano has positioned South Africa as a premier cultural destination, showcasing the nation's creativity and innovation. The genre's global popularity highlights the talent and vibrancy of South African artists, fostering a deep appreciation for the country’s cultural heritage and modern artistic expression.
    831 views
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  • 01 July 2024

    South African Tourism congratulates Minister & Deputy Minister of Tourism

    1970 views
    Press Release | 01 July 2024
    South African Tourism congratulates Minister & Deputy Minister of Tourism
    South African Tourism (SA Tourism) extends heartfelt congratulations to Minister Patricia De Lille on her re-appointment as Minister of Tourism and to Ms. Maggie Sotyu on her appointment as Deputy Minister of Tourism, following President Cyril Ramaphosa’s announcement of the 7th Administration National Executive of South Africa.
    1970 views
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  • 18 June 2024

    South Africa – The Adventure Capital of the World?

    1017 views
    Press Release | 18 June 2024
    South Africa – The Adventure Capital of the World?
    Adventure Tourism is a major tourism drawcard in a traveller’s itinerary. South Africa fares well on the world stage, with leadership on adventure offerings among the top competing destinations across the globe.
    1017 views
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  • 28 May 2024

    Domestic Travel: Key Insights for Achieving Industry Success

    1263 views
    Press Release | 28 May 2024
    Domestic Travel: Key Insights for Achieving Industry Success
    After the pandemic, domestic travel has rapidly recovered to pre-pandemic levels, reaching a 120% recovery rate in 2022. By the end of 2023, domestic trips had already reached over 130% of the 2019 level. While the number of domestic trips increased, the average length of stay remained constant at three days. Encouragingly, domestic spending in 2023 saw an increase of over 80% compared to spending in 2019. This exceptional performance demonstrates the resilience of the domestic market. A closer look at the preferences of domestic tourists provides valuable insights that will help the industry maintain this resilience and unlock further potential in the domestic market.
    1263 views
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  • 28 May 2024

    South Africa climbs the meetings rankings

    1148 views
    Press Release | 28 May 2024
    South Africa climbs the meetings rankings
    South Africa has improved its global ranking as a business event destination, moving up five spots in the 2023 International Congress and Convention Association (ICCA) Global Ranking Report. The country remains the number one meeting and conference destination in Africa and the Middle East, according to the 2023 ICCA ranking report.
    1148 views
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  • 28 May 2024

    South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt

    1405 views
    Press Release | 28 May 2024
    South Africa emerges victorious at IMEX Future Leaders Forum, Frankfurt
    Hlolohelo Zwane, a student from Tshwane North College, recently achieved a momentous victory at the global and highly acclaimed IMEX Future Leaders Forum (FLF) competition in Frankfurt. Zwane secured first place in the IMEX-MPI-MCI Future Leaders Forum International University Challenge, triumphing over competitors from around the world.
    1405 views
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