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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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News

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  • 21 July 2025

    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy” North Europe Roadshow 2025

    909 views
    Press Release | 21 July 2025
    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy” North Europe Roadshow 2025
    South African Tourism invites industry stakeholders to apply for Vakantiebeurs 2026 and the “Come Find Your Joy”North Europe Roadshow 2025
    909 views
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  • 11 July 2025

    SA Tourism response to City Press 6 July article

    655 views
    Press Release | 11 July 2025
    SA Tourism response to City Press 6 July article
    South African Tourism (SA Tourism) notes with concern the article published by City Press on Sunday, 6 July 2025, under the headline “SA Tourism tender irregularities and attempted cover-up exposed in court”. The article contains several factual inaccuracies and claims that are neither truthful, accurate nor fair.
    655 views
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  • 08 July 2025

    Tourism Minister Patricia De Lille's budget speech vote 38: Tourism budget for the 2025/26 financial year

    493 views
    Speech | 08 July 2025
    Tourism Minister Patricia De Lille's budget speech vote 38: Tourism budget for the 2025/26 financial year
    Tourism minister Patricia De Lille’s budget speech vote 38: Tourism budget for the 2025/26 financial year
    493 views
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  • 03 July 2025

    Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announced

    501 views
    Press Release | 03 July 2025
    Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announced
    The Minister of Tourism, Patricia de Lille, and the South African Tourism Board, are pleased to officially announce the 2026 dates for the two South African Tourism-owned and African continent’s leading trade shows, Meetings Africa and Africa’s Travel Indaba .
    501 views
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  • 03 July 2025

    South Africa: A Playground for Youth Adventure and Growth A world worth exploring

    359 views
    Press Release | 03 July 2025
    South Africa: A Playground for Youth Adventure and Growth A world worth exploring
    In a world where travellers are looking for more than just picture-perfect moments, South Africa is emerging as a global leader in adventure tourism — offering experiences that are rich in meaning, culture, and connection to nature. And this is where South Africa rises above the noise — it’s also why backpacking is booming because, South Africa’s not just a stop on the map; we’re a living, breathing invitation to discover what ‘Come Find Your Joy!’ really means.
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  • 26 June 2025

    Inaugural Glamping Expo charts a sustainable future for South African tourism

    618 views
    Press Release | 26 June 2025
    Inaugural Glamping Expo charts a sustainable future for South African tourism
    The inaugural Glamping Expo 2025, held from 20-21 June at the Johannesburg Expo Centre, marked a pivotal moment for the country’s tourism and hospitality sector. The event brought together the entire glamping value chain - from tent manufacturers and eco-conscious designers to government officials, investors, and influencers - to solidify South Africa’s position as a culturally rich glamping destination.
    618 views
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  • 25 June 2025

    Youth entrepreneurs changing the face of South African tourism

    843 views
    Press Release | 25 June 2025
    Youth entrepreneurs changing the face of South African tourism
    A new generation of youth entrepreneurs is reshaping South Africa’s tourism scene with fresh ideas and unique experiences, from thrilling dune adventures to wellness hikes and cultural escapes. Their innovative work was recently celebrated at the 2025 Top 16 Youth-Owned Brand Awards (YOBAs) in Johannesburg, where four businesses—Twin Venture, Hikeobics, NBGS Travel, and Asambeni Getaway—were shortlisted in the Travel & Tourism category.
    843 views
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  • 22 June 2025

    World-Class Kgodumodumo Dinosaur Interpretation Centre opens

    823 views
    Press Release | 22 June 2025
    World-Class Kgodumodumo Dinosaur Interpretation Centre opens
    South Africa officially opened the doors to its world-class cultural and scientific attraction the Kgodumodumo Dinosaur Interpretation Centre in the Golden Gate Highlands Park in the Free State Province.
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