Travel Trade News

As the festive season arrives and South Africa comes alive with travel, sunshine and celebration, there’s no better time to reconnect with the country’s extraordinary past. Between beach days and family getaways, why not add a little time travel to your itinerary? This summer provides an opportunity to trade shopping malls for ancient caves, and festive lights for the glow of discovery. Across South Africa, archaeological treasures await – offering journeys not only across landscapes, but across millennia.

As South Africa gears up to host 20th edition of Meetings Africa, the organisation is pleased to announce that exhibitor registration is now open on www.meetingsafrica.co.za.

London, 6 November 2025 – As World Travel Market (WTM) London 2025 concludes today, South African Tourism proudly reflects on a week of meaningful engagement, global recognition, and growing enthusiasm for travel to South Africa.

In South Africa, food is far more than sustenance – it is memory, heritage, resilience, and identity served on a plate. Every region of our country offers visitors an edible story, using indigenous ingredients and centuries-old cooking traditions, a fact that South African Tourism feels we should celebrate because, in a world that’s increasingly same-same, visitors to our shores seek flavours that they can’t find – or replicate – anywhere else. South African food tells a story that no other destination can imitate.

From sky to sea, South Africa invites you to live boldly and feel deeply – where adventure meets meaning. From the Western Cape’s rugged coasts to Limpopo’s tranquil bushveld, from Gauteng’s urban pulse to the Free State’s vast plains, every one of our nine provinces offers a unique way to feel alive.

South Africa, 15 October 2025. South African National Convention Bureau (SANCB), a business unit of South African Tourism, will once again fly the South African flag high at the World Travel Market (WTM) in London from 4–6 November 2025.

South African Tourism has successfully concluded a dynamic showcase at the 15th Magical Kenya Travel Expo (MKTE), held from October 1 to 3, 2025, at Uhuru Gardens, Nairobi. Officially opened by Kenya’s Deputy President, Rigathi Gachagua, the event brought together leading tourism players from across Africa and the world, reinforcing the continent’s growing influence in the global travel economy.

South African Tourism’s Europe team has unveiled four dynamic films that showcase the performance updates and highlights from its four regional hubs, UK/Ireland Hub, Central Europe Hub (Germany, Switzerland & Austria), South Europe Hub (France, Italy, Spain & Portugal) and North Europe Hub (Netherlands, Belgium & Sweden), for the 2024/2025 financial year. These films illustrate how each hub successfully brought the global “Live South Africa” campaign to life in their respective markets, inspiring travellers across the continent to choose South Africa as their destination of choice.