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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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Events

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  • Gauteng

    AFROZUM

    07 May 09 May 2026
    07 May '26 09 May '26
    Gauteng
    AFROZUM
    AFROZUM is a leading international trade expo for the furniture, mattress, accessories, and supply industry, taking place on 07 – 09 May 2026 at the Gallagher Convention Centre in Midrand, South Africa. This premier event brings together manufacturers, suppliers, buyers, and industry professionals in one dynamic space designed for discovery, networking, and business growth.   More than just a trade exhibition, AFROZUM serves as a powerful gateway between Africa and global markets, creating opportunities to connect with buyers and partners from Europe, the Middle East, and Asia. With South Africa’s strong logistics network and strategic trade position, the expo offers an ideal platform for companies looking to expand their reach and explore new international opportunities. Visitors can look forward to more than 100 exhibitors showcasing the latest products, innovations, and trends shaping the future of the furniture and mattress industry. Whether you are a retailer, wholesaler, importer, or industry professional, AFROZUM is the place to discover new suppliers, build valuable business relationships, and stay ahead of market developments. To register for free, click on this link now: https://ticketbifasfuar.com/en/fuar/afrozum-2026/kayit
    07 May 09 May 2026
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News

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  • 12 May 2026

    Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremony

    96 views
    Speech | 12 May 2026
    Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremony
    Unlimited Africa: Growing Africa's Tourism economy
    96 views
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  • 12 May 2026

    Address by President Cyril Ramaphosa at Africa's Travel Indaba 2026

    96 views
    Speech | 12 May 2026
    Address by President Cyril Ramaphosa at Africa's Travel Indaba 2026
    Sanibonani. It is a joy to welcome you all to Durban, a city that embodies the spirit of African hospitality. This is a city where cultures meet and where Africa gathers once again to tell its tourism story. Today, as we open Africa’s Travel Indaba 2026, we do so with a sense of pride. We take pride in the resilience of the tourism sector.
    96 views
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  • 11 May 2026

    Africa's Travel Indaba 2026 Kicks Off

    191 views
    Press Release | 11 May 2026
    Africa's Travel Indaba 2026 Kicks Off
    Today, Africa’s Travel Indaba 2026 officially begins in KwaZulu-Natal province in the city of Durban marking the start of one of the continent’s most important tourism and trade platforms and setting the stage for a powerful week of business, collaboration, innovation, and African storytelling.
    191 views
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  • 04 May 2026

    Tourism Minister Patricia de Lille's speech for Africa's Travel Indaba media Launch

    323 views
    Speech | 04 May 2026
    Tourism Minister Patricia de Lille's speech for Africa's Travel Indaba media Launch
    UNLIMITED AFRICA: GROWING AFRICA’S TOURISM ECONOMY
    323 views
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  • 22 April 2026

    South Africa positions Tourism as a core economic driver ahead of Africa's Travel Indaba 2026

    706 views
    Press Release | 22 April 2026
    South Africa positions Tourism as a core economic driver ahead of Africa's Travel Indaba 2026
    The Minister of Tourism, Patricia de Lille, has reinforced tourism’s role as a central pillar of South Africa’s economic growth strategy, calling for stronger continental collaboration and increased investment in the sector ahead of Africa’s Travel Indaba 2026
    706 views
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  • 14 April 2026

    Infrastructure enhancements at the Agulhas National Park Lighthouse precinct set to boost tourism and advance inclusive conservation

    762 views
    Press Release | 14 April 2026
    Infrastructure enhancements at the Agulhas National Park Lighthouse precinct set to boost tourism and advance inclusive conservation
    Minister of Tourism Patricia de Lille today unveiled newly built tourism facilities at the Agulhas National Park’s Lighthouse precinct that are set to drive tourism numbers whilst advancing the cause of heritage and inclusive conservation in the Overberg region.
    762 views
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  • 08 April 2026

    Showcase Your Brand at IMEX Frankfurt 2026 - Apply by 10 April 2026

    199 views
    Press Release | 08 April 2026
    Showcase Your Brand at IMEX Frankfurt 2026 - Apply by 10 April 2026
    South African Tourism is pleased to confirm its participation at IMEX Frankfurt 2026 and invites qualified partners to join the South African Pavilion as co-exhibitors. As part of Team South Africa, stakeholders have the opportunity to showcase the country’s diverse, world-class business events offering to a powerful audience of global buyers, decision-makers and industry leaders. This platform enables partners to position their brands on the global stage, connect with influential buyers, and unlock new market opportunities.
    199 views
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  • 31 March 2026

    How China and India are shaping Global Travel Strategies

    1102 views
    Press Release | 31 March 2026
    How China and India are shaping Global Travel Strategies
    Global tourism is evolving rapidly. Destinations once relied on broad marketing campaigns, but now, leading tourism boards adopt market-specific strategies tailored to Chinese and Indian travellers.
    1102 views
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