South African Tourism Trade (GL)

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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa

TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!

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Lilizela Tourism Awards

Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.

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SA Specialist

SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.

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Digital Assets Library

A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.

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Partner Platform

If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.

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Travel Directory

Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.

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Africa's Travel Indaba

One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

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Research

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Industry Reports
Tourism Outlook July 2021
1409 downloads
01 Apr 202101 Apr
Industry Reports
Tourism Outlook July 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1409 downloads
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Industry Reports
Tourism Outlook March 2021
965 downloads
31 Mar 202131 Mar
Industry Reports
Tourism Outlook March 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
965 downloads
Download report
Industry Reports
Tourism Outlook February 2021
570 downloads
01 Feb 202101 Feb
Industry Reports
Tourism Outlook February 2021
South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
570 downloads
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Industry Reports
International Tourist Behaviour Survey
299 downloads
Industry Reports
International Tourist Behaviour Survey
Dipstick on changes in consumer preference.
299 downloads
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Tourist Arrivals
2016 Tourist arrival September
338 downloads
01 Sep 201601 Sep
Tourist Arrivals
2016 Tourist arrival September
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads
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Tourist Arrivals
2016 Tourist arrival October
113 downloads
01 Oct 201601 Oct
Tourist Arrivals
2016 Tourist arrival October
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads
Download report
Tourist Arrivals
2016 Tourist arrival November
129 downloads
01 Nov 201601 Nov
Tourist Arrivals
2016 Tourist arrival November
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads
Download report
Tourist Arrivals
2016 Tourist arrival May
60 downloads
01 May 201601 May
Tourist Arrivals
2016 Tourist arrival May
This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
Download report

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News

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15 April 2025
Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More Business
543 views

Press Release | 15 April 2025
Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More Business
More buyers have registered and confirmed to attend this year’s Africa’s Travel Indaba when compared to the same time last year. With a 14.4% increase in hosted buyer applications.
543 views
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31 March 2025
A Bold and Immersive Global Brand Campaign Brings South Africa’s Vibrant Spirit to the World
1158 views

Press Release | 31 March 2025
A Bold and Immersive Global Brand Campaign Brings South Africa’s Vibrant Spirit to the World
Today marks the official launch of South African Tourism’s latest global brand campaign, ‘South Africa Awaits — Come Find Your Joy!’— a celebration of the country’s boundless energy, rich culture, and extraordinary experiences. This dynamic campaign invites travellers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.
1158 views
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26 March 2025
Media Registration Opens for Africa’s Travel Indaba 2025
596 views

Press Release | 26 March 2025
Media Registration Opens for Africa’s Travel Indaba 2025
Durban, South Africa – March 26, 2025 – Africa’s premier tourism trade show, Africa’s Travel Indaba (ATI) 2025, is gearing up to welcome industry leaders, media professionals, and tourism stakeholders from around the world. The much-anticipated event will take place from May 13 – 15, 2025, at the Inkosi Albert Luthuli International Convention Centre (ICC Durban) in KwaZulu-Natal, with the Business Opportunity Networking Day (BONDay) on May 12, 2025.
596 views
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26 March 2025
South African Tourism Minister visits Ghana to strengthen bilateral tourism relations
536 views

Press Release | 26 March 2025
South African Tourism Minister visits Ghana to strengthen bilateral tourism relations
Minister of Tourism, Patricia de Lille has embarked on a special outreach programme to Ghana from 26 – 28 March, aiming to strengthen tourism partnerships and promote cultural exchange between the two nations. As part of the outreach programme, Minister de Lille will engage the Minister of Tourism, Culture and Creative Arts of Ghana, Honourable, Abla-Dzifa Gomashie, the South Africa-Ghana Chamber of Commerce, tourism trade, key media and tourism stakeholders to showcase South Africa as an attractive leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.
536 views
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26 March 2025
Lots to explore in Mzansi for every Type of Family
572 views

Press Release | 26 March 2025
Lots to explore in Mzansi for every Type of Family
In today’s fast-paced world, finding time to truly connect with loved ones can be challenging. Between work commitments, school schedules, and daily responsibilities, family time often takes a back seat.
572 views
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25 March 2025
Global Opportunities for Local Artisans: Empowering SMMEs Through Sustainability Platforms
599 views

Press Release | 25 March 2025
Global Opportunities for Local Artisans: Empowering SMMEs Through Sustainability Platforms
Globally, Small Medium Micro Enterprises (SMMEs) are said to represent over 80% of businesses, this is according to the World Bank. SMMEs they are a key contributor to employment and Gross Domestic product of economies1. According to the World Bank Group, they represent about 90% of businesses and over 50% of employment worldwide. They are said to account for about 65% of jobs in the OECD countries. But SMMEs are faced with numerous challenges including economic shocks, access to markets, access to funding and compliance requirements.
599 views
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19 March 2025
Basic Quality Verification Training Expands to Gauteng: Elevating South Africa’s Hospitality Standards
674 views

Press Release | 19 March 2025
Basic Quality Verification Training Expands to Gauteng: Elevating South Africa’s Hospitality Standards
The Tourism Grading Council of South Africa (TGCSA) has broadened its reach by launching the Basic Quality Verification (BQV) training program in Gauteng. This exciting milestone was celebrated with an extensive compulsory training session held from February 11-13, 2025, at South African Tourism’s headquarters.
674 views
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11 March 2025
Driving Excellence Through Industry Collaboration
846 views

Press Release | 11 March 2025
Driving Excellence Through Industry Collaboration
As the countdown to Africa’s Travel Indaba 2025 intensifies, South African Tourism has established an industry-led Advisory Committee to ensure the seamless execution of this premier travel trade event. Comprising key industry representatives, this dedicated panel will meet weekly to address critical aspects of the show, working collaboratively to enhance its impact and deliver an even better experience for exhibitors and buyers.
846 views
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Travel Trade News

TTravel Trade

Research

Tourism Outlook July 2021

Tourism Outlook March 2021

Tourism Outlook February 2021

International Tourist Behaviour Survey

2016 Tourist arrival September

2016 Tourist arrival October

2016 Tourist arrival November

2016 Tourist arrival May

News

Africa’s Travel Indaba 2025: More Buyers, More Exhibitors and More Business

A Bold and Immersive Global Brand Campaign Brings South Africa’s Vibrant Spirit to the World

Media Registration Opens for Africa’s Travel Indaba 2025

South African Tourism Minister visits Ghana to strengthen bilateral tourism relations

Lots to explore in Mzansi for every Type of Family

Global Opportunities for Local Artisans: Empowering SMMEs Through Sustainability Platforms

Basic Quality Verification Training Expands to Gauteng: Elevating South Africa’s Hospitality Standards

Driving Excellence Through Industry Collaboration

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