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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Sport Tourism Insights - Infographic
01 Jan31 Mar 202601 Jan '2631 Mar '26Industry ReportsSport Tourism Insights - InfographicEstimates of South Africa’s leading sports by spectator numbers and spending, derived from the digital presence of the events.
- Industry Reports
Travel Innovation Trend Report (Oct to Dec) Q3
01 Oct31 Dec 202501 Oct '2531 Dec '25Industry ReportsTravel Innovation Trend Report (Oct to Dec) Q3Travel Innovation Trend Report (Oct to Dec) Q3
- Industry Reports
Sustainability SA Success stories (Oct. - Dec.) Q3
01 Oct31 Dec 202501 Oct '2531 Dec '25Industry ReportsSustainability SA Success stories (Oct. - Dec.) Q3Sustainability SA Success stories (Oct. - Dec.) Q3
- International Tourism Report
International Performance Q3 2025
01 Jul30 Sep 202501 Jul '2530 Sep '25International Tourism ReportInternational Performance Q3 2025SAT International Performance Report Q3 2025
- Domestic Tourism Report
Domestic Tourism Performance Report Q3 2025
01 Jul30 Sep 202501 Jul '2530 Sep '25Domestic Tourism ReportDomestic Tourism Performance Report Q3 2025Domestic Tourism Performance Report Q3 2025
- Industry Reports
Dry Tourism Trend Report
01 Jul30 Sep 202501 Jul '2530 Sep '25 - Domestic Tourism Report
Domestic Tourism Performance Report Q2 2025
01 Apr30 Jun 202501 Apr '2530 Jun '25Domestic Tourism ReportDomestic Tourism Performance Report Q2 2025Domestic Tourism Performance Report Quarter 2 2025
- International Tourism Report
International Performance Report Quarter 2 2025
01 Apr30 Jun 202501 Apr '2530 Jun '25International Tourism ReportInternational Performance Report Quarter 2 20252nd Quater performance report
News
- 02 March 2026
Beyond One Province: Rethinking Geographic Spread and Travel Patterns in South Africa
80 viewsPress Release | 02 March 2026Beyond One Province: Rethinking Geographic Spread and Travel Patterns in South AfricaProvincial distribution, or geographic spread, remains one of the most important levers for sustainable tourism growth, both in South Africa and globally. At its core, provincial tourism encourages travelers to explore multiple regions within a country, thereby benefiting the country more broadly. When visitors disperse geographically, economic value flows into more communities, supports more jobs, and strengthens regional development.80 views - 02 March 2026
South African Tourism extends heartfelt condolences to Rovos Rail
148 viewsPress Release | 02 March 2026South African Tourism extends heartfelt condolences to Rovos RailSouth African Tourism extends its heartfelt condolences to the Rovos Rail family following the tragic incident involving a Rovos Rail train near Naute in Namibia yesterday.148 views - 01 March 2026
Global Flight Disruptions and Support for Travellers
273 viewsPress Release | 01 March 2026Global Flight Disruptions and Support for TravellersSouth African Tourism is aware of confirmed global flight disruptions and cancellations linked to the evolving situation in the Middle East and associated airspace closures, which are impacting international travel schedules.273 views - 27 February 2026
South Africa Builds on Strong Tourism Momentum Ahead of ITB Berlin 2026
283 viewsPress Release | 27 February 2026South Africa Builds on Strong Tourism Momentum Ahead of ITB Berlin 2026Johannesburg, South Africa, 27 February 2026: South Africa is experiencing strong tourism growth and renewed global confidence as the country prepares to attend ITB Berlin 2026 from 3 to 5 March. Building on a record-breaking 10.5 million international arrivals in 2025, South Africa heads to ITB with a clear intention to further accelerate its drive to convert global interest into real economic impact.283 views - 19 February 2026
SA Tourism & the Department of Home Affairs Partner to Boost South Africa’s MICE Competitiveness Ahead of Meetings Africa
517 viewsPress Release | 19 February 2026SA Tourism & the Department of Home Affairs Partner to Boost South Africa’s MICE Competitiveness Ahead of Meetings AfricaSouth African Tourism has welcomed the Department of Home Affairs’ continued collaboration in supporting the successful hosting of Meetings Africa, one of the continent’s premier business events and trade shows.517 views - 19 February 2026
All Set for the 20th Edition of Meetings Africa
581 viewsPress Release | 19 February 2026All Set for the 20th Edition of Meetings AfricaWith just five days to go before the official opening of Meetings Africa, industry stakeholders gathered today for a media briefing to share updates ahead of one of the continent’s most significant business events trade shows.581 views - 12 February 2026
Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now Open
1367 viewsPress Release | 12 February 2026Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now OpenRegistrations and applications for participation at Africa’s Travel Indaba (ATI) 2026 are officially open, inviting all global tourism stakeholders to take part in the continent’s premier travel and tourism trade show. The event will take place from 11 to 14 May 2026 at the Durban International Convention Centre (ICC) in KwaZulu-Natal.1367 views - 10 February 2026
From Itineraries to Identity: Why Culture Shapes Every Journey We Take
967 viewsPress Release | 10 February 2026From Itineraries to Identity: Why Culture Shapes Every Journey We TakeWhen global travellers decide where to go, culture is a major driver in their destination choice. It plays a significant role in their decision-making and is an essential part of the overall trip, adding depth, meaning, and a richer sense of exploration to the travel experience.967 views

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