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SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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Research

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Events

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  • Gauteng

    AFROZUM

    07 May 09 May 2026
    07 May '26 09 May '26
    Gauteng
    AFROZUM
    AFROZUM is a leading international trade expo for the furniture, mattress, accessories, and supply industry, taking place on 07 – 09 May 2026 at the Gallagher Convention Centre in Midrand, South Africa. This premier event brings together manufacturers, suppliers, buyers, and industry professionals in one dynamic space designed for discovery, networking, and business growth.   More than just a trade exhibition, AFROZUM serves as a powerful gateway between Africa and global markets, creating opportunities to connect with buyers and partners from Europe, the Middle East, and Asia. With South Africa’s strong logistics network and strategic trade position, the expo offers an ideal platform for companies looking to expand their reach and explore new international opportunities. Visitors can look forward to more than 100 exhibitors showcasing the latest products, innovations, and trends shaping the future of the furniture and mattress industry. Whether you are a retailer, wholesaler, importer, or industry professional, AFROZUM is the place to discover new suppliers, build valuable business relationships, and stay ahead of market developments. To register for free, click on this link now: https://ticketbifasfuar.com/en/fuar/afrozum-2026/kayit
    07 May 09 May 2026
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News

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  • 11 November 2026

    Southern Tourism unveils 'Faces of Joy' campaign for Southern

    44 views
    Press Release | 11 November 2026
    Southern Tourism unveils 'Faces of Joy' campaign for Southern
    Building on the global ‘Come Find Your Joy’ platform, the campaign highlights South Africa’s unique experiences as arrivals from France, Italy, Spain and Portugal increase.
    44 views
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  • 10 November 2026

    South Africa strengthens tourism presence in the Americas through strategic partnership with the South African Embassy in Mexico

    171 views
    Press Release | 10 November 2026
    South Africa strengthens tourism presence in the Americas through strategic partnership with the South African Embassy in Mexico
    South African Tourism’s participation at ITB Americas 2026 combines destination marketing, diplomatic collaboration and tourism trade development to strengthen South Africa’s profile and unlock opportunities in Mexico and the wider Americas.
    171 views
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  • 10 November 2026

    South Africa in the Spotlight: Wanderlust Awards and WTM London Highlights

    140 views
    Press Release | 10 November 2026
    South Africa in the Spotlight: Wanderlust Awards and WTM London Highlights
    South Africa enjoyed another strong showing at the Wanderlust Reader Travel Awards 2026, held at the historic Old Royal Naval College in Greenwich, London.
    140 views
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  • 03 November 2026

    Three Kenyan traveller segments every South African tourism business should sell to

    298 views
    Press Release | 03 November 2026
    Three Kenyan traveller segments every South African tourism business should sell to
    The future of attracting the Kenyan market lies in offering the right experiences to the right travellers. South African Tourism's latest segmentation study shows that Kenya is not one market; it is several distinct traveler segments, each seeking different experiences, traveling at different times of the year, and making booking decisions in different ways.
    298 views
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  • 02 November 2026

    Meetings Africa 2027: Unlocking Growth That Transforms Africa

    425 views
    Press Release | 02 November 2026
    Meetings Africa 2027: Unlocking Growth That Transforms Africa
    Meetings Africa, South Africa’s annual trade show for business events, is preparing for it’s 21st edition in 2027. It’s theme, “Unlocking Growth That Transforms Africa”, places market access, new business relationships and international trade at the centre of the continent's business events platform.
    425 views
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  • 29 October 2026

    Don’t Leave Restaurants Off the Itinerary

    307 views
    Press Release | 29 October 2026
    Don’t Leave Restaurants Off the Itinerary
    When we package South Africa for visitors, we think about wildlife, beaches, scenery, culture, and adventure. But another part of the visitor experience deserves a more deliberate place in the itinerary: where visitors eat.
    307 views
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  • 22 October 2026

    SA world champion Thomas van Tonder takes on over 600 monkey bars beneath Africa’s highest bridge

    1052 views
    Press Release | 22 October 2026
    SA world champion Thomas van Tonder takes on over 600 monkey bars beneath Africa’s highest bridge
    Obstacle course racing world champion Thomas van Tonder will attempt to cross more than 600 monkey bars suspended beneath Bloukrans Bridge in Tsitsikamma. The roughly 280-metre suspended course follows the bridge’s full arch. That means climbing uphill, crossing the crown and coming down the other side using nothing but his hands. Red Bull Bridge Bars will be streamed live on Red Bull TV and YouTube.
    1052 views
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  • 20 October 2026

    Registration now open for Meetings Africa 2027

    887 views
    Press Release | 20 October 2026
    Registration now open for Meetings Africa 2027
    Applications and registrations for Meetings Africa 2027 are now open, inviting exhibitors, buyers and media professionals to participate in one of the continent’s key business events industry gatherings.
    887 views
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