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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Sport Tourism Insights - Infographic
01 Jan31 Mar 202601 Jan '2631 Mar '26Industry ReportsSport Tourism Insights - InfographicEstimates of South Africa’s leading sports by spectator numbers and spending, derived from the digital presence of the events.
- Industry Reports
Travel Innovation Trend Report (Oct to Dec) Q3
01 Oct31 Dec 202501 Oct '2531 Dec '25Industry ReportsTravel Innovation Trend Report (Oct to Dec) Q3Travel Innovation Trend Report (Oct to Dec) Q3
- Industry Reports
Sustainability SA Success stories (Oct. - Dec.) Q3
01 Oct31 Dec 202501 Oct '2531 Dec '25Industry ReportsSustainability SA Success stories (Oct. - Dec.) Q3Sustainability SA Success stories (Oct. - Dec.) Q3
- International Tourism Report
International Performance Q3 2025
01 Jul30 Sep 202501 Jul '2530 Sep '25International Tourism ReportInternational Performance Q3 2025SAT International Performance Report Q3 2025
- Domestic Tourism Report
Domestic Tourism Performance Report Q3 2025
01 Jul30 Sep 202501 Jul '2530 Sep '25Domestic Tourism ReportDomestic Tourism Performance Report Q3 2025Domestic Tourism Performance Report Q3 2025
- Industry Reports
Dry Tourism Trend Report
01 Jul30 Sep 202501 Jul '2530 Sep '25 - Domestic Tourism Report
Domestic Tourism Performance Report Q2 2025
01 Apr30 Jun 202501 Apr '2530 Jun '25Domestic Tourism ReportDomestic Tourism Performance Report Q2 2025Domestic Tourism Performance Report Quarter 2 2025
- International Tourism Report
International Performance Report Quarter 2 2025
01 Apr30 Jun 202501 Apr '2530 Jun '25International Tourism ReportInternational Performance Report Quarter 2 20252nd Quater performance report
News
- 12 February 2026
Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now Open
14 viewsPress Release | 12 February 2026Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now OpenRegistrations and applications for participation at Africa’s Travel Indaba (ATI) 2026 are officially open, inviting all global tourism stakeholders to take part in the continent’s premier travel and tourism trade show. The event will take place from 11 to 14 May 2026 at the Durban International Convention Centre (ICC) in KwaZulu-Natal.14 views - 10 February 2026
From Itineraries to Identity: Why Culture Shapes Every Journey We Take
267 viewsPress Release | 10 February 2026From Itineraries to Identity: Why Culture Shapes Every Journey We TakeWhen global travellers decide where to go, culture is a major driver in their destination choice. It plays a significant role in their decision-making and is an essential part of the overall trip, adding depth, meaning, and a richer sense of exploration to the travel experience.267 views - 05 February 2026
Media statement by South African Tourism
747 viewsPress Release | 05 February 2026Media statement by South African TourismSouth Africa’s tourism sector recorded a landmark performance in 2025, with total international tourist arrivals reaching 10.5 million, surpassing both pre-pandemic 2019 levels and 2024 figures. This growth reflects a strong and sustained recovery, underpinned by renewed global demand and sector-wide collaboration.747 views - 30 January 2026
Love, Actually: South Africa knows your type
620 viewsPress Release | 30 January 2026Love, Actually: South Africa knows your typeA romantic couple’s escape to South Africa will grow your connection, thrill your senses and fill those intimate moments with joy.620 views - 29 January 2026
Strong Europe Performance Fuels South African Air Tourism Growth in 2025
410 viewsPress Release | 29 January 2026Strong Europe Performance Fuels South African Air Tourism Growth in 2025South African Tourism has reached a landmark milestone in its global recovery and growth journey, with international arrivals reaching 10.48 million between January and December 2025. This represents a 17.6% increase compared to 2024 and marks the highest number of international arrivals on record.410 views - 27 January 2026
Minister hosts press briefing to highlight that tourism policy is economic policy
899 viewsPress Release | 27 January 2026Minister hosts press briefing to highlight that tourism policy is economic policyThe Minister of Tourism, Patricia de Lille, has reaffirmed that tourism is a key driver of economic growth, investment, and job creation in South Africa. Between January and December 2025, South Africa welcomed 10.48 million international arrivals, a 17.6% increase compared to 2024 and the highest number of arrivals on record. This performance confirms tourism’s growing contribution to the economy.899 views - 26 January 2026
Reflecting on 2025 Tourism & the Road to Meetings Africa 2026
861 viewsPress Release | 26 January 2026Reflecting on 2025 Tourism & the Road to Meetings Africa 2026The Minister of Tourism, Patricia de Lille, invites the media and key tourism stakeholders to a special engagement reviewing South Africa’s tourism performance and looking ahead to major industry milestones.861 views - 15 January 2026
South African Tourism invites tourism businesses to showcase at ITB Berlin 2026
3329 viewsNews | 15 January 2026South African Tourism invites tourism businesses to showcase at ITB Berlin 2026South African Tourism invites tourism businesses to showcase their offerings as co-exhibitors at the South African Pavilion at ITB Berlin 2026, taking place from 03 - 05 March 2026.3329 views

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