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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Unlocking Zimbabwe 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Zimbabwe 2025_FinalBooklets unpacking insights on the Zimbabwe travel market. Based on 2025 data.
- Industry Reports
Unlocking Zambia 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Zambia 2025_FinalBooklets unpacking insights on the Zambia travel market. Based on 2025 data.
- Industry Reports
Unlocking USA 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking USA 2025_FinalBooklets unpacking insights on the USA travel market. Based on 2025 data.
- Industry Reports
Unlocking UK 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking UK 2025_FinalBooklets unpacking insights on the UK travel market. Based on 2025 data.
- Industry Reports
Unlocking Uganda 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Uganda 2025_FinalBooklets unpacking insights on the Uganda travel market. Based on 2025 data.
- Industry Reports
Unlocking Spain 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Spain 2025_FinalBooklets unpacking insights on the Spain travel market. Based on 2025 data.
- Industry Reports
Unlocking Nigeria 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Nigeria 2025_FinalBooklets unpacking insights on the Nigeria travel market. Based on 2025 data.
- Industry Reports
Unlocking Netherlands 2025_Final
17 Jun31 Mar 202717 Jun '2631 Mar '27Industry ReportsUnlocking Netherlands 2025_FinalBooklets unpacking insights on the Netherlands travel market. Based on 2025 data.
Events
- Gauteng
AFROZUM
07 May 09 May 202607 May '26 09 May '26GautengAFROZUMAFROZUM is a leading international trade expo for the furniture, mattress, accessories, and supply industry, taking place on 07 – 09 May 2026 at the Gallagher Convention Centre in Midrand, South Africa. This premier event brings together manufacturers, suppliers, buyers, and industry professionals in one dynamic space designed for discovery, networking, and business growth. More than just a trade exhibition, AFROZUM serves as a powerful gateway between Africa and global markets, creating opportunities to connect with buyers and partners from Europe, the Middle East, and Asia. With South Africa’s strong logistics network and strategic trade position, the expo offers an ideal platform for companies looking to expand their reach and explore new international opportunities. Visitors can look forward to more than 100 exhibitors showcasing the latest products, innovations, and trends shaping the future of the furniture and mattress industry. Whether you are a retailer, wholesaler, importer, or industry professional, AFROZUM is the place to discover new suppliers, build valuable business relationships, and stay ahead of market developments. To register for free, click on this link now: https://ticketbifasfuar.com/en/fuar/afrozum-2026/kayit07 May 09 May 2026
News
- 15 June 2026
South Africa advances tourism growth and market expansion in Mexico and Latin America
158 viewsPress Release | 15 June 2026South Africa advances tourism growth and market expansion in Mexico and Latin AmericaSouth African Tourism, together with the Department of Tourism, is participating in the FIFA World Cup 2026 programme in Mexico as part of a coordinated Team South Africa initiative aimed at advancing tourism growth, expanding South Africa's presence in key international markets, and strengthening the country's global profile.158 views - 15 June 2026
Global Travel Trends Every Tourism Business Should Be Watching
141 viewsPress Release | 15 June 2026Global Travel Trends Every Tourism Business Should Be WatchingThe global tourism industry is evolving rapidly, with travellers increasingly seeking experiences that are meaningful, personal, immersive and memorable. Holidays are no longer simply about visiting a destination; they are about connecting with people, culture and experiences that leave a lasting impression.141 views - 05 June 2026
Beyond Safari: Understanding the New American Traveller to South Africa
366 viewsPress Release | 05 June 2026Beyond Safari: Understanding the New American Traveller to South AfricaThe United States remains one of South Africa’s most valuable overseas source markets, recognised for its high visitor volumes, strong spending power, and longer lengths of stay. However, American travellers are evolving, and so are their expectations. As destinations around the world compete for high-value international visitors, understanding these changing expectations has become increasingly important for tourism businesses seeking growth.366 views - 19 May 2026
South Africa Strengthens Africa’s Business Events Leadership Ahead of IMEX Frankfurt 2026
741 viewsPress Release | 19 May 2026South Africa Strengthens Africa’s Business Events Leadership Ahead of IMEX Frankfurt 2026South Africa arrives at IMEX Frankfurt 2026, taking place from 19–21 May, with continued momentum as the continent’s leading business events destination following its number one ranking in Africa in the 2025 ICCA Country Rankings.741 views - 15 May 2026
Africa’s Travel Indaba 2026 drives African trade and tourism growth
1436 viewsPress Release | 15 May 2026Africa’s Travel Indaba 2026 drives African trade and tourism growthAfrica’s Travel Indaba 2026 has concluded on a high note, reaffirming its position not only as one of the continent’s leading tourism trade platforms, but as a powerful driver of economic growth, market access, enterprise development, policy dialogue and continental collaboration.1436 views - 14 May 2026
Be part of the Sustainability movement
567 viewsPress Release | 14 May 2026Be part of the Sustainability movementSouth African Tourism’s “Sustainability Stories” series has been named a finalist at the International Tourism Film Festival Africa 2026, reinforcing South Africa’s position as a leading sustainable tourism destination on the global stage.567 views - 14 May 2026
South African Tourism’s Sustainability Stories campaign earns finalist status at the International Tourism Film Festival Africa 2026
601 viewsPress Release | 14 May 2026South African Tourism’s Sustainability Stories campaign earns finalist status at the International Tourism Film Festival Africa 2026Johannesburg–South African Tourism’s “Sustainability Story” series is a finalist at the International Tourism Film Festival Africa 2026, reinforcing South Africa’s reputation as a leading sustainable tourism destination.601 views - 12 May 2026
Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremony
652 viewsSpeech | 12 May 2026Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremonyUnlimited Africa: Growing Africa's Tourism economy652 views

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