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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Tourism Outlook July 2021
1253 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1253 downloads - Industry Reports
Tourism Outlook March 2021
925 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
925 downloads - Industry Reports
Tourism Outlook February 2021
529 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
529 downloads - Industry Reports
International Tourist Behaviour Survey
265 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
265 downloads - Tourist Arrivals
2016 Tourist arrival September
327 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
327 downloads - Tourist Arrivals
2016 Tourist arrival October
109 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
109 downloads - Tourist Arrivals
2016 Tourist arrival November
127 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
127 downloads - Tourist Arrivals
2016 Tourist arrival May
58 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
58 downloads
News
- 15 March 2024
Policy regime meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!
92 viewsPress Release | 15 March 2024Policy regime meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.92 views - 14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments
129 viewsPress Release | 14 March 2024South African Tourism Strengthens Executive Team with Key AppointmentsSouth African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management. Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.129 views - 08 March 2024
South African Tourism launches the 'Mega Lekker Escape'
171 viewsSouth African Tourism launches the 'Mega Lekker Escape'Spanning the breadth of South Africa, 90 Australian and New Zealand travel agents, consumer and trade media, embarked on a series of nine simultaneous familiarisation trips (fam trips) across the country, each led by an ANZ Wholesaler, culminating in a two-day training event at the spectacular Sun City Resort for the South African Tourism’s inaugural Mega Lekker Escape – the name, borne from South African slang meaning very nice or enjoyable.171 views - 08 March 2024
Team South Africa: Shaping the future at ITB Berlin 2024
251 viewsPress Release | 08 March 2024Team South Africa: Shaping the future at ITB Berlin 2024BERLIN: 7th March 2024: South Africa was fully showcased at the 2024 Internationale Tourismus-Börse (ITB) in Berlin, Germany, held from the 5th to the 7th of March. From hospitable people to majestic landscapes, vibrant township experiences to serene nature escapes and from scenic wine routes to delectable and diverse dishes, the country was promoted in all its splendour.251 views - 01 March 2024
A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024
312 viewsPress Release | 01 March 2024A powerful passionate "Team South Africa" aims for growth at ITB Berlin 2024With its diverse range of unique tourism experiences including breath-taking scenery, safari, history and cultural experiences as well as quality-assured accommodation establishments, South Africa is well poised to attract more travellers from various parts of the world. South African Tourism, the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination, together with the greater tourism sector, will once again be participating at the Internationale Tourisms-Borse (ITB) in Berlin, Germany. This global trade show will take place from the 5th to the 7th of March 2024 under the theme “Pioneer the Transition in Travel & Tourism. Together".312 views - 29 February 2024
South African Tourism announces new Chief Executive Officer!
746 viewsSouth African Tourism announces new Chief Executive Officer!Following a comprehensive recruitment process, the Board of South African Tourism is happy to announce that Nombulelo Guliwe CA (SA) has accepted our offer for her to serve as CEO of South African Tourism on a five-year contract.746 views - 29 February 2024
Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board Appointments
298 viewsPress Release | 29 February 2024Minister de Lille Welcomes Cabinet's approval of SA Tourism CEO and Board AppointmentsYesterday, on 28 February 2024, Cabinet approved the appointment of a full SA Tourism Board and the appointment of the CEO of SA Tourism. We are therefore pleased to announce Ms Nombulelo Guliwe as the CEO of SA Tourism for a period of five years. SA Tourism is a public entity under the Department of Tourism, established in terms of the Tourism Act of 2014. The mandate of SA Tourism as the official marketing agency, is to market South Africa as a domestic and international tourist destination.298 views - 28 February 2024
Newcomers rave about professionalism at Meetings Africa 2024
303 viewsPress Release | 28 February 2024Newcomers rave about professionalism at Meetings Africa 2024Some newcomers to the 17th edition of Meetings Africa have praised this year’s event for being well organised and rich with future prospects. As old friends from across Africa hugged and shook hands happy to see one another again, the Galaxia Group from Egypt, the Mangalis Hotel Group from Cote d'Ivoire, MICE Solutions DMC from Tanzania, and Willch Travel and Tours from Zambia made their first appearance at Meetings Africa.303 views