Travel trade website
Back to main menu

Choose your country and language:

Africa

  • Global
  • Angola
  • Botswana
  • Congo Democratic Republic
  • Ethiopia
  • Ghana
  • Kenya
  • Malawi
  • Mozambique
  • Namibia
  • Nigeria
  • South Africa
  • Tanzania
  • Uganda
  • Zambia
  • Zimbabwe
  • Shot Left

Americas

  • USA
  • Brazil

Asia Pacific

  • China
  • India
  • Japan
  • South Korea
  • Australia

Europe

  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • United Kingdom
Back

Travel Trade News

QUICK LINKS
Trade research
Vacancies
Get graded
Enter Lilizela
Upload a deal
Upcoming events

TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Explore now
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
Explore now
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Explore now
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Explore now
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Explore now
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Explore now

Research

View all
View all

Events

View all
  • Gauteng

    AFROZUM

    07 May 09 May 2026
    07 May '26 09 May '26
    Gauteng
    AFROZUM
    AFROZUM is a leading international trade expo for the furniture, mattress, accessories, and supply industry, taking place on 07 – 09 May 2026 at the Gallagher Convention Centre in Midrand, South Africa. This premier event brings together manufacturers, suppliers, buyers, and industry professionals in one dynamic space designed for discovery, networking, and business growth.   More than just a trade exhibition, AFROZUM serves as a powerful gateway between Africa and global markets, creating opportunities to connect with buyers and partners from Europe, the Middle East, and Asia. With South Africa’s strong logistics network and strategic trade position, the expo offers an ideal platform for companies looking to expand their reach and explore new international opportunities. Visitors can look forward to more than 100 exhibitors showcasing the latest products, innovations, and trends shaping the future of the furniture and mattress industry. Whether you are a retailer, wholesaler, importer, or industry professional, AFROZUM is the place to discover new suppliers, build valuable business relationships, and stay ahead of market developments. To register for free, click on this link now: https://ticketbifasfuar.com/en/fuar/afrozum-2026/kayit
    07 May 09 May 2026
    Explore now
View all

News

View all
  • 10 November 2026

    South Africa strengthens tourism presence in the Americas through strategic partnership with the South African Embassy in Mexico

    49 views
    Press Release | 10 November 2026
    South Africa strengthens tourism presence in the Americas through strategic partnership with the South African Embassy in Mexico
    South African Tourism’s participation at ITB Americas 2026 combines destination marketing, diplomatic collaboration and tourism trade development to strengthen South Africa’s profile and unlock opportunities in Mexico and the wider Americas.
    49 views
    Read More
  • 10 November 2026

    South Africa in the Spotlight: Wanderlust Awards and WTM London Highlights

    61 views
    Press Release | 10 November 2026
    South Africa in the Spotlight: Wanderlust Awards and WTM London Highlights
    South Africa enjoyed another strong showing at the Wanderlust Reader Travel Awards 2026, held at the historic Old Royal Naval College in Greenwich, London.
    61 views
    Read More
  • 03 November 2026

    Three Kenyan traveller segments every South African tourism business should sell to

    260 views
    Press Release | 03 November 2026
    Three Kenyan traveller segments every South African tourism business should sell to
    The future of attracting the Kenyan market lies in offering the right experiences to the right travellers. South African Tourism's latest segmentation study shows that Kenya is not one market; it is several distinct traveler segments, each seeking different experiences, traveling at different times of the year, and making booking decisions in different ways.
    260 views
    Read More
  • 02 November 2026

    Meetings Africa 2027: Unlocking Growth That Transforms Africa

    386 views
    Press Release | 02 November 2026
    Meetings Africa 2027: Unlocking Growth That Transforms Africa
    Meetings Africa, South Africa’s annual trade show for business events, is preparing for it’s 21st edition in 2027. It’s theme, “Unlocking Growth That Transforms Africa”, places market access, new business relationships and international trade at the centre of the continent's business events platform.
    386 views
    Read More
  • 29 October 2026

    Don’t Leave Restaurants Off the Itinerary

    281 views
    Press Release | 29 October 2026
    Don’t Leave Restaurants Off the Itinerary
    When we package South Africa for visitors, we think about wildlife, beaches, scenery, culture, and adventure. But another part of the visitor experience deserves a more deliberate place in the itinerary: where visitors eat.
    281 views
    Read More
  • 22 October 2026

    SA world champion Thomas van Tonder takes on over 600 monkey bars beneath Africa’s highest bridge

    1021 views
    Press Release | 22 October 2026
    SA world champion Thomas van Tonder takes on over 600 monkey bars beneath Africa’s highest bridge
    Obstacle course racing world champion Thomas van Tonder will attempt to cross more than 600 monkey bars suspended beneath Bloukrans Bridge in Tsitsikamma. The roughly 280-metre suspended course follows the bridge’s full arch. That means climbing uphill, crossing the crown and coming down the other side using nothing but his hands. Red Bull Bridge Bars will be streamed live on Red Bull TV and YouTube.
    1021 views
    Read More
  • 20 October 2026

    Registration now open for Meetings Africa 2027

    832 views
    Press Release | 20 October 2026
    Registration now open for Meetings Africa 2027
    Applications and registrations for Meetings Africa 2027 are now open, inviting exhibitors, buyers and media professionals to participate in one of the continent’s key business events industry gatherings.
    832 views
    Read More
  • 16 October 2026

    Tourism leaders call for closer collaboration between sport and tourism

    486 views
    Press Release | 16 October 2026
    Tourism leaders call for closer collaboration between sport and tourism
    South Africa's tourism and sport sectors must plan, bid and market together if the country is to win more major events and the visitors who follow them. That was the shared view of tourism leaders at Sport Business Forum 2026, speaking on the panel Host, Attract, Grow: Can sport become one of Africa's great tourism engines? in Johannesburg on 14 October.
    486 views
    Read More
View all
Useful links
Explore
Useful links
Explore
Copyright © 2026 South African Tourism
|Terms and conditions|Disclaimer|Privacy policy