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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
Research
- Industry Reports
Zimbabwe One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
Zambia One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
USA One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
UK One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
Uganda One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
Spain One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
Nigeria One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27 - Industry Reports
Netherlands One-Pager
11 Jun31 Mar 202711 Jun '2631 Mar '27
Events
- Gauteng
AFROZUM
07 May 09 May 202607 May '26 09 May '26GautengAFROZUMAFROZUM is a leading international trade expo for the furniture, mattress, accessories, and supply industry, taking place on 07 – 09 May 2026 at the Gallagher Convention Centre in Midrand, South Africa. This premier event brings together manufacturers, suppliers, buyers, and industry professionals in one dynamic space designed for discovery, networking, and business growth. More than just a trade exhibition, AFROZUM serves as a powerful gateway between Africa and global markets, creating opportunities to connect with buyers and partners from Europe, the Middle East, and Asia. With South Africa’s strong logistics network and strategic trade position, the expo offers an ideal platform for companies looking to expand their reach and explore new international opportunities. Visitors can look forward to more than 100 exhibitors showcasing the latest products, innovations, and trends shaping the future of the furniture and mattress industry. Whether you are a retailer, wholesaler, importer, or industry professional, AFROZUM is the place to discover new suppliers, build valuable business relationships, and stay ahead of market developments. To register for free, click on this link now: https://ticketbifasfuar.com/en/fuar/afrozum-2026/kayit07 May 09 May 2026
News
- 05 June 2026
Beyond Safari: Understanding the New American Traveller to South Africa
229 viewsPress Release | 05 June 2026Beyond Safari: Understanding the New American Traveller to South AfricaThe United States remains one of South Africa’s most valuable overseas source markets, recognised for its high visitor volumes, strong spending power, and longer lengths of stay. However, American travellers are evolving, and so are their expectations. As destinations around the world compete for high-value international visitors, understanding these changing expectations has become increasingly important for tourism businesses seeking growth.229 views - 19 May 2026
South Africa Strengthens Africa’s Business Events Leadership Ahead of IMEX Frankfurt 2026
644 viewsPress Release | 19 May 2026South Africa Strengthens Africa’s Business Events Leadership Ahead of IMEX Frankfurt 2026South Africa arrives at IMEX Frankfurt 2026, taking place from 19–21 May, with continued momentum as the continent’s leading business events destination following its number one ranking in Africa in the 2025 ICCA Country Rankings.644 views - 15 May 2026
Africa’s Travel Indaba 2026 drives African trade and tourism growth
1324 viewsPress Release | 15 May 2026Africa’s Travel Indaba 2026 drives African trade and tourism growthAfrica’s Travel Indaba 2026 has concluded on a high note, reaffirming its position not only as one of the continent’s leading tourism trade platforms, but as a powerful driver of economic growth, market access, enterprise development, policy dialogue and continental collaboration.1324 views - 14 May 2026
Be part of the Sustainability movement
505 viewsPress Release | 14 May 2026Be part of the Sustainability movementSouth African Tourism’s “Sustainability Stories” series has been named a finalist at the International Tourism Film Festival Africa 2026, reinforcing South Africa’s position as a leading sustainable tourism destination on the global stage.505 views - 14 May 2026
South African Tourism’s Sustainability Stories campaign earns finalist status at the International Tourism Film Festival Africa 2026
519 viewsPress Release | 14 May 2026South African Tourism’s Sustainability Stories campaign earns finalist status at the International Tourism Film Festival Africa 2026Johannesburg–South African Tourism’s “Sustainability Story” series is a finalist at the International Tourism Film Festival Africa 2026, reinforcing South Africa’s reputation as a leading sustainable tourism destination.519 views - 12 May 2026
Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremony
574 viewsSpeech | 12 May 2026Tourism minister Patricia De Lille's speech for Africa's Travel Indaba opening ceremonyUnlimited Africa: Growing Africa's Tourism economy574 views - 12 May 2026
Address by President Cyril Ramaphosa at Africa's Travel Indaba 2026
220 viewsSpeech | 12 May 2026Address by President Cyril Ramaphosa at Africa's Travel Indaba 2026Sanibonani. It is a joy to welcome you all to Durban, a city that embodies the spirit of African hospitality. This is a city where cultures meet and where Africa gathers once again to tell its tourism story. Today, as we open Africa’s Travel Indaba 2026, we do so with a sense of pride. We take pride in the resilience of the tourism sector.220 views - 11 May 2026
Africa's Travel Indaba 2026 Kicks Off
191 viewsPress Release | 11 May 2026Africa's Travel Indaba 2026 Kicks OffToday, Africa’s Travel Indaba 2026 officially begins in KwaZulu-Natal province in the city of Durban marking the start of one of the continent’s most important tourism and trade platforms and setting the stage for a powerful week of business, collaboration, innovation, and African storytelling.191 views

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