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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • 17 September 2025

    South African youth enthral at the inaugural G20 tourism hackathon challenge

    Press Release | 17 September 2025
    South African youth enthral at the inaugural G20 tourism hackathon challenge
    #G20TourismHackathon - The picturesque hills of the Sabie River valley in South Africa’s Mpumalanga Province provided a tranquil haven for a group of aspiring young innovators who took on a challenge to reimagine the future of tourism through a digital lens.
  • 17 September 2025

    Tourism Ministers’ Mpumalanga Declaration

    Press Release | 17 September 2025
    Tourism Ministers’ Mpumalanga Declaration
    Mpumalanga Declaration G20 Tourism Ministers Meeting, 2025
  • 17 September 2025

    What’s the occasion: Insight into the Indian Traveller visiting South Africa

    Press Release | 17 September 2025
    What’s the occasion: Insight into the Indian Traveller visiting South Africa
    As part of South African Tourism’s effort to understand shifts in the Indian market, the Analytics and Insights Unit has found that the reason for the trip and who you take along significantly influences where you go, how you plan, and what kind of experiences you seek. From family holidays to friend getaways, Indian travellers demonstrate remarkable adaptability in their approach to travel planning and preferences.
  • 16 September 2025

    Host cities confirmed for Meetings Africa and Africa’s Travel Indaba

    Press Release | 16 September 2025
    Host cities confirmed for Meetings Africa and Africa’s Travel Indaba
    Following a rigorous and competitive procurement process led by South African Tourism, Johannesburg and Durban have officially been confirmed as the host cities for Meetings Africa and Africa’s Travel Indaba respectively for the next five years commencing 2026.
  • 27 August 2025

    Unlocking South Africa’s Culinary Tourism Potential with Feasts for the Future

    Press Release | 27 August 2025
    Unlocking South Africa’s Culinary Tourism Potential with Feasts for the Future
    The SA Chef Conference & Expo 2025, held on 11–12 August at The Capital Empire in Sandton, Johannesburg, brought together over 220 chefs, tourism leaders, culinary entrepreneurs and gastronomy thinkers. Hosted by SA Chef Media and Paragon Africa, and headlined by Unilever Food Solutions, the event didn’t just showcase South Africa’s culinary potential – it charted a roadmap for how gastronomy can power tourism growth.
  • 26 August 2025

    Alexandra Masterclass Sparks Township Gastronomy Growth at SA Chef Conference & Expo 2025

    Press Release | 26 August 2025
    Alexandra Masterclass Sparks Township Gastronomy Growth at SA Chef Conference & Expo 2025
    As part of the SA Chef Conference & Expo 2025 held in Sandton last week, SA Chef Media in partnership with the Wakanda Food Accelerator hosted a high-impact masterclass in Alexandra, Johannesburg, with support from South African Tourism (SA Tourism) and the South African National Convention Bureau (SANCB). The initiative aimed to spotlight township gastronomy and unlock economic opportunities in VTSD communities - Villages, Townships, and Small Dorpies - with Alexandra positioned as a vibrant, emerging culinary hub.
  • 22 August 2025

    TGCSA Celebrates 25 years of excellence at the 2025 annual assessor conference

    Press Release | 22 August 2025
    TGCSA Celebrates 25 years of excellence at the 2025 annual assessor conference
    The Tourism Grading Council of South Africa (TGCSA) proudly marks its 25th anniversary at the 2025 Annual Assessor Conference, convening accredited assessors from across the country to uphold and enhance South Africa’s global standards in tourism quality assurance.
  • 20 August 2025

    Wellness Reimagined: Soulful South African Journeys

    Speech | 20 August 2025
    Wellness Reimagined: Soulful South African Journeys
    In South Africa, wellness is not a trend, it is a way of life woven into land, lineage and community. From ancestral plant rituals to mineral springs flowing beneath ancient baobabs, every corner offers a space for renewal. In this vibrant country, wellness is shaped by people who carry centuries of healing knowledge, villages where storytelling is medicine and retreats where silence becomes sanctuary.
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