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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • Industry Reports

    Tourism Outlook July 2021

    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook March 2021

    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook February 2021

    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    International Tourist Behaviour Survey

    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

  • Tourist Arrivals

    2016 Tourist arrival September

    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival October

    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival November

    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival May

    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

  • 11 October 2024

    South Africa Makes A Strong Impact at IMEX America: Expanding Global Business Events Reach

    Press Release | 11 October 2024
    South Africa Makes A Strong Impact at IMEX America: Expanding Global Business Events Reach
    Las as Vegas, USA: South Africa proudly presented its vibrant and diverse business events offerings at IMEX America, held from 8 to 10 October 2024 at Mandalay Bay, Las Vegas. With over 15,000 participants and 5,000 buyers, the exhibition served as an ideal market access platform for 15 South African SMMEs and 21 exhibitors who joined the event as stand sharers in partnership with the South African National Convention Bureau (SANCB). This opportunity helped reinforce South Africa's reputation as a premier destination for meetings, incentives, conferences, and exhibitions (MICE).
  • 08 October 2024

    Unlocking Africa's MICE Potential: Overcoming Challenges and Seizing Growth Opportunities in a Booming Industry

    Press Release | 08 October 2024
    Unlocking Africa's MICE Potential: Overcoming Challenges and Seizing Growth Opportunities in a Booming Industry
    The global business events industry, also known as the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, is thriving. In 2023, it was valued at an estimated $523.3 billion (R9.7 trillion) and is projected to reach $1,384.9 billion (R25.5 trillion) by 2032, with an impressive compound annual growth rate (CAGR) of 11.4% from 2023 to 2032.
  • 30 September 2024

    South Africa to Showcase at IMEX America 2024: Expanding Global Tourism Reach

    Press Release | 30 September 2024
    South Africa to Showcase at IMEX America 2024: Expanding Global Tourism Reach
    Johannesburg, 3 October 2024 – The South African National Convention Bureau (SANCB) is thrilled to announce its participation in IMEX America 2024, a pivotal global trade show for the business events industry. Scheduled from 8 to 10 October in Las Vegas, this event serves as a strategic platform for South Africa to showcase its world-class MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings and expand market access for local tourism businesses, especially small, medium, and micro enterprises (SMMEs).
  • 20 September 2024

    SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 October

    Press Release | 20 September 2024
    SA’s floral exhibit which won 3 of the most prestigious awards at the Chelsea Flower Show is coming to Stanford, 21 September - 6 October
    The thrill of South Africa winning a World Cup in any sport buoys up the nation and builds pride. It was the same when South Africa won a Gold Medal at the Chelsea Flower Show this year, lifting the spirits of South Africans as much as our Rugby World Cup win did! The beautifully designed display of our nation’s stunning proteas achieved not only a Gold Medal but also the coveted Best in the Pavilion and the Best New Design awards. Leon Kluge designed the stand and with the help of a hard-working team and private donations, showcased the spectacular Cape fynbos in a unique layout, breathtaking for its creativity, array of flowers and heady fynbos scent which filled the Pavilion. Now, Leon Kluge is building the fynbos display again…this time, for South Africans.
  • 20 September 2024

    Opinion: Keeping South African heritage alive by Thembisile Sehloho

    Speech | 20 September 2024
    Opinion: Keeping South African heritage alive by Thembisile Sehloho
    As we celebrate Heritage Month in 2024, our reflections on South Africa’s rich cultural history and the enduring legacy of our liberation struggle stalwarts come to the fore. The South African government has encouraged citizens to explore heritage sites, museums, galleries, and libraries, calling us all to engage with our past, not just to remember it, but to actively preserve it for future generations.
  • 12 September 2024

    The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations

    Press Release | 12 September 2024
    The SANC’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations
    The latest National Convention Bureau’s Business Events Brand Study positions South Africa as a front-runner in destination marketing organisations. This study assesses the health of South Africa as a business events destination, pinpoints areas for enhancement, and monitors brand health over time. The research has garnered feedback from Destination Management Companies, Incentive Houses and key Incentive decision-makers in the business events sector. And aims to strengthen the country’s business events brand and grow South Africa as a premier destination for business events.
  • 06 August 2024

    Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise

    Speech | 06 August 2024
    Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise
    The tourism sector is often overlooked as a key economic sector yet it is a significant contributor and driver of economic growth and job creation. As we commence the 7th administration, our mission is to elevate the profile of tourism by supporting efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and communities.
  • 17 July 2024

    Unlocking Growth: How brand strength fuels tourism arrivals

    Press Release | 17 July 2024
    Unlocking Growth: How brand strength fuels tourism arrivals
    In the dynamic landscape of global tourism, the strength of a destination's brand is a critical force that can shape travel behaviours, influence decisions, and ultimately drive arrivals. South Africa has made a concerted effort to bolster brand perception in a bid to yield a growing brand to attract visitors from across the globe.

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