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TTravel Trade
SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.
Research
- Industry Reports
Tourism Outlook July 2021
1421 downloads01 Apr 202101 AprIndustry ReportsTourism Outlook July 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
1421 downloads - Industry Reports
Tourism Outlook March 2021
968 downloads31 Mar 202131 MarIndustry ReportsTourism Outlook March 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
968 downloads - Industry Reports
Tourism Outlook February 2021
574 downloads01 Feb 202101 FebIndustry ReportsTourism Outlook February 2021South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market
574 downloads - Industry Reports
International Tourist Behaviour Survey
300 downloadsIndustry ReportsInternational Tourist Behaviour SurveyDipstick on changes in consumer preference.
300 downloads - Tourist Arrivals
2016 Tourist arrival September
338 downloads01 Sep 201601 SepTourist Arrivals2016 Tourist arrival SeptemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
338 downloads - Tourist Arrivals
2016 Tourist arrival October
113 downloads01 Oct 201601 OctTourist Arrivals2016 Tourist arrival OctoberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
113 downloads - Tourist Arrivals
2016 Tourist arrival November
129 downloads01 Nov 201601 NovTourist Arrivals2016 Tourist arrival NovemberThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.
129 downloads - Tourist Arrivals
2016 Tourist arrival May
60 downloads01 May 201601 MayTourist Arrivals2016 Tourist arrival MayThis report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.
60 downloads
News
- 03 July 2025
Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announced
54 viewsPress Release | 03 July 2025Meeting Africa 2026 and Africa’s Travel Indaba 2026 dates announcedThe Minister of Tourism, Patricia de Lille, and the South African Tourism Board, are pleased to officially announce the 2026 dates for the two South African Tourism-owned and African continent’s leading trade shows, Meetings Africa and Africa’s Travel Indaba .54 views - 03 July 2025
South Africa: A Playground for Youth Adventure and Growth A world worth exploring
39 viewsPress Release | 03 July 2025South Africa: A Playground for Youth Adventure and Growth A world worth exploringIn a world where travellers are looking for more than just picture-perfect moments, South Africa is emerging as a global leader in adventure tourism — offering experiences that are rich in meaning, culture, and connection to nature. And this is where South Africa rises above the noise — it’s also why backpacking is booming because, South Africa’s not just a stop on the map; we’re a living, breathing invitation to discover what ‘Come Find Your Joy!’ really means.39 views - 26 June 2025
Inaugural Glamping Expo charts a sustainable future for South African tourism
319 viewsPress Release | 26 June 2025Inaugural Glamping Expo charts a sustainable future for South African tourismThe inaugural Glamping Expo 2025, held from 20-21 June at the Johannesburg Expo Centre, marked a pivotal moment for the country’s tourism and hospitality sector. The event brought together the entire glamping value chain - from tent manufacturers and eco-conscious designers to government officials, investors, and influencers - to solidify South Africa’s position as a culturally rich glamping destination.319 views - 25 June 2025
Youth entrepreneurs changing the face of South African tourism
477 viewsPress Release | 25 June 2025Youth entrepreneurs changing the face of South African tourismA new generation of youth entrepreneurs is reshaping South Africa’s tourism scene with fresh ideas and unique experiences, from thrilling dune adventures to wellness hikes and cultural escapes. Their innovative work was recently celebrated at the 2025 Top 16 Youth-Owned Brand Awards (YOBAs) in Johannesburg, where four businesses—Twin Venture, Hikeobics, NBGS Travel, and Asambeni Getaway—were shortlisted in the Travel & Tourism category.477 views - 22 June 2025
World-Class Kgodumodumo Dinosaur Interpretation Centre opens
576 viewsPress Release | 22 June 2025World-Class Kgodumodumo Dinosaur Interpretation Centre opensSouth Africa officially opened the doors to its world-class cultural and scientific attraction the Kgodumodumo Dinosaur Interpretation Centre in the Golden Gate Highlands Park in the Free State Province.576 views - 20 June 2025
Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping Expo
482 viewsPress Release | 20 June 2025Minister of Tourism, Patricia de Lille Welcomes South Africa’s First-Ever Glamping ExpoMinister of Tourism Patricia de Lille has officially welcomed the staging of the first-ever Glamping Expo in Johannesburg, applauding the initiative as a timely and innovative leap forward for South Africa’s tourism landscape.482 views - 17 June 2025
Understanding the Chinese Tourist Dynamics to Better Sell South Africa
441 viewsPress Release | 17 June 2025Understanding the Chinese Tourist Dynamics to Better Sell South AfricaChina is South Africa’s 13th largest overseas source market (and 22nd overall) for tourism in 2024 and the third most lucrative from Asia and Australasia in terms of revenue behind Australia and India, and there remains room for improvement. Recognising this, the South African tourism industry aspires to grow its footprint in this market. "Arrivals in 2025 are at 13,976 for the period since January to April, and although they are improved, they remain below half the 2019 levels. This is why this new fiscal year we’ve [South African Tourism China] increased our investment in the China market for the 2025/26 fiscal year because we see clear growth potential. Success in this space requires deep cultural understanding, a strong digital presence, and tailored experiences that speak to the evolving needs of Chinese travellers. " Gcobani Mancotywa, Regional General Manager, Asia, Australasia and Middle East. Chinese tourists bring significant economic benefits, and South African Tourism (SA Tourism) focuses on enhancing their experience, building brand awareness, and ensuring repeat visits.441 views - 13 June 2025
South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National Park
2193 viewsPress Release | 13 June 2025South Africa to Unveil World-Class Dinosaur Interpretation Centre at the Golden Gate Highlands National ParkSouth Africa unveils one of its most exciting cultural and scientific attractions yet - the Kgodumodumo Dinosaur Interpretation Centre. This state-of-the-art visitor experience is set in the breathtaking landscapes of the Golden Gate Highlands National Park.2193 views

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