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SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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News

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  • 31 March 2026

    How China and India are shaping Global Travel Strategies

    18 views
    Press Release | 31 March 2026
    How China and India are shaping Global Travel Strategies
    Global tourism is evolving rapidly. Destinations once relied on broad marketing campaigns, but now, leading tourism boards adopt market-specific strategies tailored to Chinese and Indian travellers.
    18 views
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  • 30 March 2026

    MSME access to credit and sources of support

    97 views
    Press Release | 30 March 2026
    MSME access to credit and sources of support
    South Africa’s SMME sector is widely recognised as a powerful engine for inclusive growth, job creation, and entrepreneurship. Yet, for many small, micro, and medium enterprises (SMMEs), growth is constrained by a persistent structural challenge: access to finance. This is part of a much larger global trend.
    97 views
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  • 30 March 2026

    Preparations for Africa’s Travel Indaba 2026 underway as key milestones take shape

    95 views
    Press Release | 30 March 2026
    Preparations for Africa’s Travel Indaba 2026 underway as key milestones take shape
    Preparations for Africa’s Travel Indaba 2026, taking place from 11 – 14 May in Durban, Kwa-Zulu Natal are advancing strongly following the appointment of Synergy Business Events as the official Exhibition Management Company, a key milestone in delivering a focused, high-value platform for trade engagement across the continent.
    95 views
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  • 25 March 2026

    South African Tourism Announces Key Executive Appointments

    785 views
    Press Release | 25 March 2026
    South African Tourism Announces Key Executive Appointments
    South African Tourism is proud to announce the appointments of Ms Sithembile Ndaba as Chief Marketing Officer (CMO), effective 1 April 2026, and Mr Ismail Dockrat as Chief Operating Officer (COO), effective 1 May 2026.
    785 views
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  • 24 March 2026

    Proving all lekker things come in threes, South African Tourism delivers its third 'Mega Lekker Escape'

    244 views
    Press Release | 24 March 2026
    Proving all lekker things come in threes, South African Tourism delivers its third 'Mega Lekker Escape'
    110 trade and media set off for the third annual mega familiarisation and training initiative in South Africa
    244 views
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  • 06 March 2026

    South African Tourism Eyes Golf Tourists as LIV Golf Lands at Steyn City

    1109 views
    Press Release | 06 March 2026
    South African Tourism Eyes Golf Tourists as LIV Golf Lands at Steyn City
    With the countdown to the LIV Golf South Africa underway, and the tournament taking place at Steyn City from 19 to 22 March 2026, South African Tourism is using the global event to highlight South Africa as a destination of world-class golf courses at affordable prices for international golf travellers.
    1109 views
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  • 02 March 2026

    Beyond One Province: Rethinking Geographic Spread and Travel Patterns in South Africa

    1151 views
    Press Release | 02 March 2026
    Beyond One Province: Rethinking Geographic Spread and Travel Patterns in South Africa
    Provincial distribution, or geographic spread, remains one of the most important levers for sustainable tourism growth, both in South Africa and globally. At its core, provincial tourism encourages travelers to explore multiple regions within a country, thereby benefiting the country more broadly. When visitors disperse geographically, economic value flows into more communities, supports more jobs, and strengthens regional development.
    1151 views
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  • 02 March 2026

    South African Tourism extends heartfelt condolences to Rovos Rail

    606 views
    Press Release | 02 March 2026
    South African Tourism extends heartfelt condolences to Rovos Rail
    South African Tourism extends its heartfelt condolences to the Rovos Rail family following the tragic incident involving a Rovos Rail train near Naute in Namibia yesterday.
    606 views
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