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SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
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Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
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SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
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Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
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Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
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Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.
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News

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  • 27 February 2026

    South Africa Builds on Strong Tourism Momentum Ahead of ITB Berlin 2026

    45 views
    Press Release | 27 February 2026
    South Africa Builds on Strong Tourism Momentum Ahead of ITB Berlin 2026
    Johannesburg, South Africa, 27 February 2026: South Africa is experiencing strong tourism growth and renewed global confidence as the country prepares to attend ITB Berlin 2026 from 3 to 5 March. Building on a record-breaking 10.5 million international arrivals in 2025, South Africa heads to ITB with a clear intention to further accelerate its drive to convert global interest into real economic impact.
    45 views
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  • 19 February 2026

    SA Tourism & the Department of Home Affairs Partner to Boost South Africa’s MICE Competitiveness Ahead of Meetings Africa

    477 views
    Press Release | 19 February 2026
    SA Tourism & the Department of Home Affairs Partner to Boost South Africa’s MICE Competitiveness Ahead of Meetings Africa
    South African Tourism has welcomed the Department of Home Affairs’ continued collaboration in supporting the successful hosting of Meetings Africa, one of the continent’s premier business events and trade shows.
    477 views
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  • 19 February 2026

    All Set for the 20th Edition of Meetings Africa

    513 views
    Press Release | 19 February 2026
    All Set for the 20th Edition of Meetings Africa
    With just five days to go before the official opening of Meetings Africa, industry stakeholders gathered today for a media briefing to share updates ahead of one of the continent’s most significant business events trade shows.
    513 views
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  • 12 February 2026

    Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now Open

    1264 views
    Press Release | 12 February 2026
    Registrations and Applications for Participation at Africa’s Travel Indaba 2026 Are Now Open
    Registrations and applications for participation at Africa’s Travel Indaba (ATI) 2026 are officially open, inviting all global tourism stakeholders to take part in the continent’s premier travel and tourism trade show. The event will take place from 11 to 14 May 2026 at the Durban International Convention Centre (ICC) in KwaZulu-Natal.
    1264 views
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  • 10 February 2026

    From Itineraries to Identity: Why Culture Shapes Every Journey We Take

    918 views
    Press Release | 10 February 2026
    From Itineraries to Identity: Why Culture Shapes Every Journey We Take
    When global travellers decide where to go, culture is a major driver in their destination choice. It plays a significant role in their decision-making and is an essential part of the overall trip, adding depth, meaning, and a richer sense of exploration to the travel experience.
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  • 05 February 2026

    Media statement by South African Tourism

    1297 views
    Press Release | 05 February 2026
    Media statement by South African Tourism
    South Africa’s tourism sector recorded a landmark performance in 2025, with total international tourist arrivals reaching 10.5 million, surpassing both pre-pandemic 2019 levels and 2024 figures. This growth reflects a strong and sustained recovery, underpinned by renewed global demand and sector-wide collaboration.
    1297 views
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  • 30 January 2026

    Love, Actually: South Africa knows your type

    893 views
    Press Release | 30 January 2026
    Love, Actually: South Africa knows your type
    A romantic couple’s escape to South Africa will grow your connection, thrill your senses and fill those intimate moments with joy.
    893 views
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  • 29 January 2026

    Strong Europe Performance Fuels South African Air Tourism Growth in 2025

    617 views
    Press Release | 29 January 2026
    Strong Europe Performance Fuels South African Air Tourism Growth in 2025
    South African Tourism has reached a landmark milestone in its global recovery and growth journey, with international arrivals reaching 10.48 million between January and December 2025. This represents a 17.6% increase compared to 2024 and marks the highest number of international arrivals on record.
    617 views
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