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TThe World of Beer came into being in 1995, an iconic year in South Africa’s history. It was the country’s first full year as a democracy, the year we came together as a nation to lift the Rugby World Cup trophy, and the year SAB celebrated a century of brewing mastery. To commemorate this milestone, the company opened what was then known as the Centenary Centre, a museum designed to showcase the history of South African beer. It was one of the first major investments made in the Newtown Cultural Precinct, ultimately paving the way for future developments in the area. Today, the SAB World of Beer includes a tour that has been developed and perfected to give visitors insight into the history and culture of beer: from its ancient origins, to its African heritage, its European ancestry, and its role in South Africa’s story, past, present and future. Detailed information on the brewing process is also provided, and we encourage you to sample raw barley and hops and to ask questions along the way. After the tour, you are invited to experience a beer tasting, all the better to understand and appreciate the subtle flavours of everything you have learnt. Alternatively, you can relax in the Tap Room, soaking up panoramic views of the Newtown district as you enjoy two complimentary local SABMiller beers and delicious pub lunches. The World of Beer is also a unique venue for conferences and events, boasting a number of first-rate facilities designed to suit your every need. All rooms are easily accessible, well-equipped and available at very competitive rates. On your way out, our gift shop offers a wide variety of branded merchandise, beer gear and sports accessories with which to remember your time at the World of Beer.

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