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15 May 2024

How film and music promotes South Africa as an appealing tourism destination

Press Release | 15 May 2024
How film and music promotes South Africa as an appealing tourism destination
Africa's Travel Indaba played host to a thought-provoking media editorial session, exploring strategic collaborations and partnerships in tourism. Amidst the discussions, a spotlight was cast on South Africa's burgeoning potential as a film and music destination, igniting conversations on how these industries could catalyse tourism growth.
15 May 2024

Rural tourism and economic inclusivity on firm foundation

Press Release | 15 May 2024
Rural tourism and economic inclusivity on firm foundation
In a significant stride towards bolstering rural tourism and fostering economic inclusivity, 150 properties from villages, small towns and dorpies have received certificates of compliance and completing the Basic Quality Verification (BQV) programme. The awards ceremony took place during the second day of Africa’s Travel Indaba (ATI) at the Inkosi Albert Luthuli International Convention Centre (ICC) in Durban.
14 May 2024

Africa’s Travel Indaba 2024 launches with a buzz

Africa’s Travel Indaba 2024 launches with a buzz
Durban: The 2024 instalment of the continent’s premier travel trade show, Africa’s Travel Indaba, kicked off on a high note at the Inkosi Albert Luthuli Convention Centre today, with the Trade Floor opening that was attended by delegates  ready to do business.
13 May 2024

African businesses encouraged to redefine themselves on the global stage

Press Release | 13 May 2024
African businesses encouraged to redefine themselves on the global stage
Durban - The Deputy Minister of Tourism, Fish Mahlalela, says it is up to the African continent to be bold about what it can offer the world. Mahlalela was the keynote speaker at the Business Opportunity Networking Day (BONDay) of Africa’s Travel Indaba 2024 (ATI), which sets the scene for the ATI that will start tomorrow until Thursday at the Inkosi Albert Luthuli Convention Centre (ICC) in Durban.
08 May 2024

An insightful and memorable experience set for Africa’s Travel Indaba delegates

An insightful and memorable experience set for Africa’s Travel Indaba delegates
In less than a week, the Pan African global travel showcase, Africa’s Travel Indaba, will kick off at the iconic Inkosi Albert Luthuli International Convention Centre (Durban ICC) from the 13th to the 16th of May 2024. Throughout the four-day event, an array of activities is set to unfold, fostering knowledge exchange and deal-making aimed at enticing more travelers to explore the African continent.
06 May 2024

High value for all delegates at this year’s Africa’s Travel Indaba

Press Release | 06 May 2024
High value for all delegates at this year’s Africa’s Travel Indaba
Set against the backdrop of one of the continent’s most-loved cities, this year’s Africa Travel Indaba, will take place under the theme “Unlimited Africa”. Happening from the 13th to the 16th of May, this well-entrenched event is owned by South African Tourism and is hosted in partnership with the KwaZulu-Natal Province and the city of Durban.
06 May 2024

South African Tourism showcases vibrant offerings at Arabian Travel Market 2024

Press Release | 06 May 2024
South African Tourism showcases vibrant offerings at Arabian Travel Market 2024
South African Tourism, in partnership with the greater tourism industry will be participating at the Arabian Travel Market to be held from the 6th to the 9th of May 2024 at the Dubai World Trade Centre. As the premier global event for the travel and tourism industry in the Middle East, ATM serves as a vital platform connecting travel products and destinations from around the world with buyers and trade visitors.
24 April 2024

Countdown to the 2024 edition of Africa's Travel Indaba is on!

Countdown to the 2024 edition of Africa's Travel Indaba is on!
Johannesburg – Africa's Travel Indaba, one of the largest global tourism trade shows, is set to take place from May 13th to 16th at the Inkosi Albert Luthuli International Convention Centre (ICC). Drawing thousands of participants, including exhibitors from various African nations and buyers worldwide, the event is not only a platform for business transactions but also emphasizes capacity building and knowledge sharing, benefiting all attendees, including smaller and emerging businesses in the industry.
03 April 2024

South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer

Press Release | 03 April 2024
South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer
Johannesburg, South Africa - South African Tourism is delighted to announce the appointment of Thembisile Sehloho as the new Chief Marketing Officer (CMO). Thembisile brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.
31 March 2024

South Africa’s Tourism Sector Landscape: 30 years into freedom!

Press Release | 31 March 2024
South Africa’s Tourism Sector Landscape: 30 years into freedom!
This year, South Africa celebrates 30 years of freedom providing a great opportunity for reflection. The tourism landscape in South Africa has transformed immensely since the 1994 democratic breakthrough. Not only has transformation, spearheaded by the government through deliberate policy and programmatic interventions, opened up new vistas for the sector, it has ensured that the sector is opened up and truly reflects the demographics of South Africa. Premised on the National Development Plan (NDP) and the review of the Tourism Sector Master Plan, the transformation of the sector is not only the statement of a policy position, but a lived experience for many previously excluded tourism businesses. In his State of the Nation Address (SONA) last month, President Cyril Ramaphosa, reflected on the last 30 years stating that “the past enables us to better understand the present and it inspires the actions we must take to build the future”.
31 March 2024

South Africa – more than just a picture-perfect country!

Press Release | 31 March 2024
South Africa – more than just a picture-perfect country!
“It is time we ALL extended the invitation - writes Bronwen Auret, Chief Quality Assurance Officer, South African Tourism Thanks to our rich cultural heritage, community spirit and our harmonious symphony of nature and sustainability, our country boasts a deep commitment to sustainability through our natural endemic assets and the inclusion of our people.
28 March 2024

South Africa's Mega Lekker Escape wins hearts in Australasia

Press Release | 28 March 2024
South Africa's Mega Lekker Escape wins hearts in Australasia
The successful engagement of Australasian partners with South Africa's sustainability efforts and cultural diversity through the 'Mega Lekker Escape' underscores the pivotal role of first-hand experiences in fostering a deep-seated appreciation and understanding.

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