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AAfrica's Travel Indaba Media Centre

Please click on the below links to access media assets for Africa's Travel Indaba 

Press Releases 

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Year
08 May 2024

An insightful and memorable experience set for Africa’s Travel Indaba delegates

An insightful and memorable experience set for Africa’s Travel Indaba delegates
In less than a week, the Pan African global travel showcase, Africa’s Travel Indaba, will kick off at the iconic Inkosi Albert Luthuli International Convention Centre (Durban ICC) from the 13th to the 16th of May 2024. Throughout the four-day event, an array of activities is set to unfold, fostering knowledge exchange and deal-making aimed at enticing more travelers to explore the African continent.
06 May 2024

High value for all delegates at this year’s Africa’s Travel Indaba

Press Release | 06 May 2024
High value for all delegates at this year’s Africa’s Travel Indaba
Set against the backdrop of one of the continent’s most-loved cities, this year’s Africa Travel Indaba, will take place under the theme “Unlimited Africa”. Happening from the 13th to the 16th of May, this well-entrenched event is owned by South African Tourism and is hosted in partnership with the KwaZulu-Natal Province and the city of Durban.
06 May 2024

South African Tourism showcases vibrant offerings at Arabian Travel Market 2024

Press Release | 06 May 2024
South African Tourism showcases vibrant offerings at Arabian Travel Market 2024
South African Tourism, in partnership with the greater tourism industry will be participating at the Arabian Travel Market to be held from the 6th to the 9th of May 2024 at the Dubai World Trade Centre. As the premier global event for the travel and tourism industry in the Middle East, ATM serves as a vital platform connecting travel products and destinations from around the world with buyers and trade visitors.
24 April 2024

Countdown to the 2024 edition of Africa's Travel Indaba is on!

Countdown to the 2024 edition of Africa's Travel Indaba is on!
Johannesburg – Africa's Travel Indaba, one of the largest global tourism trade shows, is set to take place from May 13th to 16th at the Inkosi Albert Luthuli International Convention Centre (ICC). Drawing thousands of participants, including exhibitors from various African nations and buyers worldwide, the event is not only a platform for business transactions but also emphasizes capacity building and knowledge sharing, benefiting all attendees, including smaller and emerging businesses in the industry.
03 April 2024

South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer

Press Release | 03 April 2024
South African Tourism Welcomes Thembisile Sehloho as Chief Marketing Officer
Johannesburg, South Africa - South African Tourism is delighted to announce the appointment of Thembisile Sehloho as the new Chief Marketing Officer (CMO). Thembisile brings over two decades of experience in strategic brand and marketing to her new role, further strengthening the organisation's marketing capabilities.
31 March 2024

South Africa’s Tourism Sector Landscape: 30 years into freedom!

Press Release | 31 March 2024
South Africa’s Tourism Sector Landscape: 30 years into freedom!
This year, South Africa celebrates 30 years of freedom providing a great opportunity for reflection. The tourism landscape in South Africa has transformed immensely since the 1994 democratic breakthrough. Not only has transformation, spearheaded by the government through deliberate policy and programmatic interventions, opened up new vistas for the sector, it has ensured that the sector is opened up and truly reflects the demographics of South Africa. Premised on the National Development Plan (NDP) and the review of the Tourism Sector Master Plan, the transformation of the sector is not only the statement of a policy position, but a lived experience for many previously excluded tourism businesses. In his State of the Nation Address (SONA) last month, President Cyril Ramaphosa, reflected on the last 30 years stating that “the past enables us to better understand the present and it inspires the actions we must take to build the future”.
31 March 2024

South Africa – more than just a picture-perfect country!

Press Release | 31 March 2024
South Africa – more than just a picture-perfect country!
“It is time we ALL extended the invitation - writes Bronwen Auret, Chief Quality Assurance Officer, South African Tourism Thanks to our rich cultural heritage, community spirit and our harmonious symphony of nature and sustainability, our country boasts a deep commitment to sustainability through our natural endemic assets and the inclusion of our people.
28 March 2024

South Africa's Mega Lekker Escape wins hearts in Australasia

Press Release | 28 March 2024
South Africa's Mega Lekker Escape wins hearts in Australasia
The successful engagement of Australasian partners with South Africa's sustainability efforts and cultural diversity through the 'Mega Lekker Escape' underscores the pivotal role of first-hand experiences in fostering a deep-seated appreciation and understanding.
26 March 2024

From coast to culture: South Africa’s sustainable tourism journey

Press Release | 26 March 2024
From coast to culture: South Africa’s sustainable tourism journey
Sustainability in tourism isn’t a grand gesture or some abstract concept, but rather about the people, their heritage and prosperity and the planet,” writes Bronwen Auret of South African Tourism.
15 March 2024

Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!

Press Release | 15 March 2024
Visa exemption meets marketing prowess: a match proven incredible for Kenya arrivals to South Africa!
In an era where intercontinental collaboration has become increasingly crucial, the recent surge in tourism numbers from Kenya to South Africa demonstrates the transformative power of strategic policy-making and targeted marketing efforts.
14 March 2024

South African Tourism Strengthens Executive Team with Key Appointments

Press Release | 14 March 2024
South African Tourism Strengthens Executive Team with Key Appointments
South African Tourism is pleased to announce the appointment of Mr. Talib Sadik as Chief Financial Officer (CFO) and Mr. Siya Mthethwa as Chief Strategy Officer (CSO). These strategic appointments underscore the organisation’s commitment to astute strategic leadership, robust governance and financial management. Mr. Talib Sadik, a seasoned chartered accountant with over 30 years of experience, brings a wealth of financial knowledge to his role as CFO. His proven track record includes significant contributions to organisations in the public and private sector.
08 March 2024

South African Tourism launches the 'Mega Lekker Escape'

South African Tourism launches the 'Mega Lekker Escape'
Spanning the breadth of South Africa, 90 Australian and New Zealand travel agents, consumer and trade media, embarked on a series of nine simultaneous familiarisation trips (fam trips) across the country, each led by an ANZ Wholesaler, culminating in a two-day training event at the spectacular Sun City Resort for the South African Tourism’s inaugural Mega Lekker Escape – the name, borne from South African slang meaning very nice or enjoyable.

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