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SSouth African Tourism CEO, Sisa Ntshona, has been appointed onto the advisory board of the United Nations World Tourism Organisation’s (UNWTO) QUEST program.

UNWTO.QUEST is a program designed by the UNWTO to enhance governance, planning and management in Destination Management Organizations (DMOs).

Through the program, UNWTO supports DMOs to strengthen the three main key performance areas in destination management: Strategic Leadership, Effective Execution and Efficient Governance.

“It is a privilege and honour for me to be appointed on to this prestigious advisory board,” commented Ntshona.

“The program’s focus areas of Strategic Leadership, Effective Execution and Efficient Governance are indeed vital to the competitiveness and sustainability of DMOs and this is something I am passionate about.”

“As we know, tourism has many impacts on many fronts. Tourism changes and improves lives, and I look forward to sharing my ideas and contributing positively to the Global Tourism Industry,” concluded Ntshona.

Ntshona will join private and public sector leaders from around the world who will sit on the UNWTO.QUEST advisory board.

More information on the UNWTO.QUEST program can be found on


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