The 2007 Sho’t Left campaign, dubbed “See your world differently”, is aimed at showcasing the myriad affordable and easily accessible holiday experiences available to all South Africans right here on our doorstep.

The campaign execution is colourful, lively and upbeat. It has been designed to motivate South Africans, particularly those who have previously not explored their own country, to discover its wide open spaces and vibrant cities, at the same time highlighting the affordability and ease factors of travelling around the country. It is designed to meet the specific needs of three segments, namely the young upcoming, independent couples or individuals, and well-off homely couples and families.