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Privacy policy


South African Tourism has developed an electronic business platform which provides capability to disseminate information on South Africa and travel to South Africa to interested parties.


This policy is applicable to all users who make use of the South African Tourism websites and call centre.


To assure all users of the South African Tourism Websites (SATWs) and call centre of the protection of their personal data.


Users: stakeholders or any person making use of the SATWs or call centre.

Collection and use of personal information

Users registering on any of the SATWs or calling the call centre may be required to provide personal information.  The personal information collected on this site and via the call centre is used for the purpose for which it is requested:

  • Contact information for stakeholders seeking information is collected in order for us to contact that person to provide information about our services. This information may be stored on our servers in South Africa. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request. To review, amend, or delete user information, contact Users are required to provide their name, contact information and the approximate dates they visited the websites and/or called the call centre.
  • Contact information, such as user name, address, telephone number, or email address, for consumers, investors or customers with questions, concerns, complaints, inquiries, requests for information or technical support questions, is used to respond to the request for information. This information may be stored on our servers in South Africa. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request. To review, amend, or delete user information, contact . Users are required to provide their name, contact information and the approximate dates they visited the websites and/or called the call centre.
  • When signing up for an email newsletter or alert at the websites, South African Tourism will use that address to deliver the email newsletter that has been requested. To review or delete user information or to opt-out of any newsletter, contact

Collection and use of non-personal information

  • The SATWs may use persistent cookies, clear GIFs and log file information (such as Internet Protocol Address and referring URLs) about user activity at this site in order to understand website usage and to resolve any problems, for example, in navigation thus enhancing the user experience at this site. Information about those cookies or website usage is not combined with either any ad-serving cookies or email cookies nor is information about the cookie or log file information linked with any personal information a user may have provided at the website/s.
  • In addition, South African Tourism may serve ads on its websites. In doing so our ad server will place or read a unique ad-serving cookie on a user’s computer and will use non-personal information about the user’s browser and activity at this site to serve ads to them on this and other sites.
  • If a user has visited this site by clicking on a banner ad for our products and services, a temporary or "session" cookie may be set on the user’s browser. This cookie will contain either an identification number for the ad that was clicked on, or will contain an identification number for the site that was visited when the user clicked on the banner ad. After the user has arrived at any of the SATWs, and requests further information from South African Tourism about their products and services, the personal information provided during that request will be linked to the information in the session cookie so that South African Tourism’s Marketing Department can measure the effectiveness of the advertising. This "linking" will not be used to target future advertisements to the user or to send the user emails about future goods and services, unless indicated by the user on the product request page. As this is a session cookie, it will disappear from the user’s cookie folder once the browser has been closed. If the user returns to the site via one of South African Tourism ads, they will appear as a new visitor until they provide further personal information.

Information sharing or disclosure

South African Tourism may provide users’ information to their agents, or their agents may collect information from users on their behalf if South African Tourism has contracted with a third party to provide some part of the information or service that the user has requested. By written agreement, these agents are required to implement similar security measures and will process user information only as authorized by South African Tourism to fulfil the service that they have been contracted to provide.

Other than agents who act on South African Tourism's behalf, information provided by users at this site will not be transferred to unrelated third parties, unless South African Tourism has a user’s permission to do so. Personal information provided to this site is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.

Confidentiality and security

South African Tourism has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse and unauthorized access, disclosure, alteration or destruction. South African Tourism employees are made aware of and are accountable for compliance with our privacy policy.

Changes to this privacy policy

South African Tourism may amend this policy from time to time. Notification to users will be made by posting a prominent announcement on our website pages if changes are made in the way personal information is used. For questions or concerns about the information collected or used at this site, please contact

Changes in corporate structure

If all or part of the company is sold, merged or otherwise transferred to another entity, the personal information provided by users at this site may be transferred as part of that transaction. South African Tourism will take steps to assure that the personal information is used in a manner consistent with the South African Tourism privacy policy under which it was collected.

Online advertising

South African Tourism engages third parties that help it deliver its banner advertisements and other online communications. The third parties may collect and use information about South African Tourism's customers to help us understand the offers, promotions, and types of advertising that are most appealing to its customers. The personal information they collect is aggregated and cannot be linked to a person. If you do not wish your personal information to be used in this way, please notify us.

  • Third party vendors, including Google and DoubleClick, show South African Tourism's ads on sites on the internet
  • Third party vendors, including Google and DoubleClick, use cookies to serve ads based on a user's prior visits to South African Tourism's website.
  • Users may opt out of Google and DoubleClick’s use of cookies by visiting the Google advertising opt-out page or by visiting the Network Advertising Initiative opt out page 


Applicable documents

Applicable to South African Tourism Employees and third party contractors
SAT8Q-POL-07  Data Security Policy


SATW: South African Tourism Websites including all consumer and trade-related websites.

South Africa on social media

With a clear 15km stretch of beach, natural forest, exciting outdoor adventures, cultural encounters on tap and a range of accommodations and restaurants, Chintsa in the Eastern Cape is recognised as 1 of South Africa’s prime coastal destinations. It’s the perfect chill-out hideaway for travellers of all ages. The region covered by the Wild Coast Jikeleza Route is among the most carefree areas on the planet, ideal for taking time off from the hustle and bustle of modern-day life. LENGTH OF STAY You can do the entire route in a day but you will miss plenty. Rather spend at least a week relaxing and exploring the area. Incredible snap by @gavmam18. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #exploresouthafrica #Wonderlustsouthafrica #EasternCape #Chintsa

Explore South Africa’s rich cultural & natural heritage when you visit the Point of Human Origin in Mossel Bay. Begin your journey by going on the Human Origins Experience tour which focuses on the beginnings of modern human behaviour followed by a guided cave tour by professionals. This is a one of a kind experience waiting for you. Amazing image from @zanemeadon. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #adventure

Mossel Bay is a coastal town, tourist haven or another stop along South Africas beautiful 3 200-km-long coastline. This must-visit town is nestled in the Western Cape approximately 400 kilometers from Cape Town with an incredible range of the things to do. Picture yourself walking amongst its friendly community members as you pop in some of the local stores, restaurants & historic sites. Come #MeetSouthAfrica for an authentic coast living experience like no other. Thank you to @diaryofjustin for the stunning image. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #MosselBay #WesternCape #beachvibes

With warm weather all year round, Durban welcomes visitors to a relaxed, outdoor lifestyle where beaches, braais (barbecues ) seafood and curry restaurants, clubs and upmarket accommodation establishments provide everything an out-of-towner could wish for while on holiday. Durban is South Africa’s self-styled 'playground', where year-round warm weather encourages visitors to make the most of the province’s outdoor lifestyle. The beautiful city has so much to offer, why not visit a cultural village and learn about the ways of the Zulu people or explore its oceans and meet some new friends. Amazing image from @southafricaanz. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #Durban #KZN #adventure

If you’re looking for the complete coastal forest experience, Tsitsikamma, in the Eastern Cape has to be on the top of your list. Walk through the ancient forest, chill on the beaches, kayak up rivers and hike some of the most famous trails South Africa has to offer. The Tsitsikamma National Park forms part of the greater Garden Route National Park. The area is covered by large areas of forest as well as many rivers that have carved deep gorges into the mountains as they wind their way from the plateau to the sea. Accommodation in the area is not a problem at all, the fernery lodge and chalets is the perfect place to relax after an exciting day of adventuring. Beautiful image @tsitsikammalangkloof. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #Tsitsikamma #Adventure #EasternCape

There are many things that make Cape Town so special. Unparalleled beauty can be combined with adventure. Here you can take part in outdoor activities without having to stray far from the city centre. Whether you want to lose yourself in sea, sky or somewhere in-between, adventure is just a step away. You needn’t go far to find adventures in Cape Town. Diving, paragliding, abseiling and hiking are just some of the outdoor activities that you can enjoy within 5km of the city centre. From the sea to the sky, head to Lion’s Head for a bit of paragliding; awesome views of Cape Town. Thank you to @nicolaslarsen for the gorgeous image. #MeetSouthAfrica #SouthAfrica #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #mothercity #capetown #Adventure #exploresouthafrica #WesternCape

Giant’s Castle, part of the Drakensberg Experience route is a haven for adventurous travellers, who enjoy the simple pleasure of walking its many trails. The base area of the Drakensberg Experience Route is the KwaZulu-Natal Midlands, from where you're always aware of the rugged mountain peaks the Zulus call Ukhahlamba – ‘the barrier of spears'. There is so much to the Drakensberg tour, so many villages in its valleys to explore, trails to hike, people to encounter and sites to visit, that one needs to set aside a good few days for this experience. Amazing image from @ramonmellet. #MeetSouthAfrica #TravelSouthAfrica #TravelTuesday #Travelgram #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica #Drakensberg #adventure

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