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TTravel Trade

SSouth African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.

Tourism Grading Council of South Africa
TGCSA is the only officially recognised organisation that authorises accommodation establishments to display stars. Get graded today!
Lilizela Tourism Awards
Recognising and rewarding tourism players and businesses who work to deliver world-class products and services.
SA Specialist
SA Specialist
SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa.
Digital Assets Library
Digital Assets Library
A collection of some beautiful images and video clips made for the esteemed partners of South African Tourism in promoting travel in and to South Africa.
Partner Platform
Partner Platform
If you're a travel trade partner, widen your reach by uploading your latest and greatest South African travel deals to South African Tourism's own Partner Platform.
Travel Directory
Travel Directory
Tourism operators can update their offering and for travellers to find accommodation, activities and attractions.
Africa's Travel Indaba
Africa's Travel Indaba
One of the largest tourism marketing events in Africa and one of the top three ‘must visit’ events of its kind on the global calendar.

Research

  • Industry Reports

    Tourism Outlook July 2021

    Industry Reports
    Tourism Outlook July 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook March 2021

    Industry Reports
    Tourism Outlook March 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    Tourism Outlook February 2021

    Industry Reports
    Tourism Outlook February 2021

    South African Tourism has compiled a monthly tourism snapshot which provides a monthly outlook for international tourism from key source markets to South Africa. Information in the snapshot for each country includes: •Current restrictions on travel to/return from South Africa •Indication of COVID-19 infection levels •Progress in COVID-19 vaccination roll-out •Latest available data on tourist arrivals to South Africa •Indicator of near-term tourism potential from source market

  • Industry Reports

    International Tourist Behaviour Survey

    Industry Reports
    International Tourist Behaviour Survey

    Dipstick on changes in consumer preference.

  • Tourist Arrivals

    2016 Tourist arrival September

    Tourist Arrivals
    2016 Tourist arrival September

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival October

    Tourist Arrivals
    2016 Tourist arrival October

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival November

    Tourist Arrivals
    2016 Tourist arrival November

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals, as opposed to visitor arrivals, is now been released. Please note that published figures exclude Transit tourist.

  • Tourist Arrivals

    2016 Tourist arrival May

    Tourist Arrivals
    2016 Tourist arrival May

    This report analyses tourist arrivals to South Africa. As part of a national effort to improve the quality of tourism statistics in South Africa, tourist arrivals as opposed to visitor arrivals is now been released. Please note that published figures exclude Transit tourist.

  • 20 February 2024

    Meetings Africa: Shaping the Next Generation of Business Events Industry Leaders

    Press Release | 20 February 2024
    Meetings Africa: Shaping the Next Generation of Business Events Industry Leaders
    Johannesburg, 20 February 2024 – South African Tourism, through the South Africa National Convention Bureau (SANCB), in partnership with the Southern African Tourism Educators of South Africa (TESA), is excited to announce the much-anticipated Future Leaders Forum, a prominent element of the forthcoming business events trade show, Meetings Africa. Tailored to engage and inspire young enthusiasts aspiring to excel in the business events sector, the Future Leaders Forum is set to shine on Business Opportunity Networking Day (BONDay), scheduled for Monday, February 26. This Pan African trade show, dedicated to Meetings, Incentives, Conventions/Conferences, and Exhibitions (MICE), will grace the esteemed Sandton Convention Centre in Johannesburg from February 26th to 28th, 2024.
  • 13 February 2024

    South African Tourism ignites excitement with showstopping 2024 roadshow: Making Waves in Jaipur and Commanding a Glorious Comeback to India's Premier & Tier 2 Cities!

    Press Release | 13 February 2024
    South African Tourism ignites excitement with showstopping 2024 roadshow: Making Waves in Jaipur and Commanding a Glorious Comeback to India's Premier & Tier 2 Cities!
    Aligning with the strategic roadmap for the Indian market, South African Tourism is delighted to announce the 2024 edition of its annual India roadshow. Serving as an essential tool in promoting travel and tourism for the Rainbow Nation, the roadshow will, for the first time ever enter the pink city of Jaipur, a city that is almost 300 years old, with massive forts and stunning palaces Scheduled from 12th - 16th February 2024, the event will further move to other significant Indian cities, namely – Delhi, Ahmedabad, Bengaluru, and Mumbai in the respective order.
  • 31 January 2024

    South Africa’s Tourism rising momentum continues

    Press Release | 31 January 2024
    South Africa’s Tourism rising momentum continues
    The recent official release of international arrival figures by Statistics South Africa for January to December 2023 underscores the rising momentum of South Africa's tourism sector. International tourist arrivals from January to December 2023 totalled 8.5 million, representing a remarkable 48.9% increase when compared with same period in 2022.
  • 26 January 2024

    South African Tourism's North Europe Hub Concludes Dynamic Showcase in The Netherlands and Belgium

    Press Release | 26 January 2024
    South African Tourism's North Europe Hub Concludes Dynamic Showcase in The Netherlands and Belgium
    South African Tourism’s North Europe Hub has successfully concluded a dynamic two-week showcase, leaving a lasting impact on industry partners in The Netherlands and Belgium. The journey kicked off with a prominent presence at Vakantiebeurs, a leading trade and consumer show. Taking place at Jaarbeurs in Utrecht from 10-14 January, the event provided an ideal platform to exhibit the diverse and vibrant offerings of South Africa.
  • 25 January 2024

    The African business events sector – A significant contributor to the economy

    Press Release | 25 January 2024
    The African business events sector – A significant contributor to the economy
    JOHANNESBURG – The eagerly-awaited Meetings Africa 2024 trade show is set to inject a surge of energy into the business events sector on the African continent while significantly boosting South Africa’s economy. This was the assertion made by South Africa’s Tourism Minister, Patricia De Lille, during the media launch of South African Tourism-owned strategic business event trade show, Meetings Africa. The launch was held at the Radisson Blu hotel in Sandton, Johannesburg earlier today.
  • 23 January 2024

    Cheers to the 2024 Wine Harvest at the South African Wine Industry’s Premier Event

    Press Release | 23 January 2024
    Cheers to the 2024 Wine Harvest at the South African Wine Industry’s Premier Event
    This much-anticipated iconic annual event, which takes place on 1 February 2024, marks the momentous occasion of the birth of South African wine and pays tribute to the country’s rich wine heritage, whilst calling for a blessing on the new harvest. Hosted at Groot Constantia under the pediment of the historic Cloete Cellar, the Wine Harvest Commemorative Event, importantly, pays tribute to the individuals and organisations who have made extraordinary strides towards the ongoing success of South African wine – and over the years, many greats have been recognised, including the likes of Nelson Mandela. The categories under which the wine legends are recognised include Visionary Leadership (with the 1659 Visionary Leadership Award), Growing Inclusivity, Wine Advancement, and Viti- and Viniculture.Made possible through the support of sponsors Groot Constantia, the Western Cape Department of Agriculture, Wesgro, South Africa Wine, Standard Bank, Checkers, Cape Town Tourism and Die Burger, the Wine Harvest Commemorative Event is held at a very significant time of the year: on the eve of the birthday of the South African wine industry.
  • 23 January 2024

    Iziko Museums of South Africa Presents: Then I Knew I Was Good at Painting: Esther Mahlangu, A Retrospective

    Press Release | 23 January 2024
    Iziko Museums of South Africa Presents: Then I Knew I Was Good at Painting: Esther Mahlangu, A Retrospective
    Cape Town, South Africa, 16 January 2024 – Iziko Museums of South Africa is pleased to announce “Then I Knew I Was Good at Painting”: Esther Mahlangu, A Retrospective, is opening on February 17, 2024. Curated by Nontobeko Ntombela, the exhibition highlights Dr Esther Mahlangu’s over 50-year long career and her meteoric rise as a contemporary artist, earning her global acclaim. The monumental retrospective will be open to the public at the Iziko South African National Gallery from February 18 until August 11, 2024. From there it will then begin its global tour, stopping first at Wits Art Museum in Johannesburg, South Africa, before moving to the United States in early 2026. The Melrose Gallery, Esther Mahlangu’s global representative, was tasked with implementation of the Retrospective Exhibition.
  • 11 January 2024

    South African Tourism excited to invite Dutch travellers to LIVE SOUTH AFRICA at Vakantiebeurs in The Netherlands

    Press Release | 11 January 2024
    South African Tourism excited to invite Dutch travellers to LIVE SOUTH AFRICA at Vakantiebeurs in The Netherlands
    As the new year unfolds, South African Tourism's North Europe Hub kicks off the year with a burst of energy while showcasing at the Vakantiebeurs trade and consumer show in The Netherlands. Taking place at Jaarbeurs in Utrecht, Vakantiebeurs is an annual travel event in the Netherlands and is a household name for more than 50 years, where trade in the travel industry is set in motion by creating special encounters between holidaymakers, locals, travel providers, travel professionals and destinations.

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