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SSouth Africa celebrates Tourism Month annually in September with the aim to focus on the importance of tourism to the economy of South Africa.  The world-wide message for Tourism Month 2017 is sustainable tourism, which encourages the industry to commit to making a low impact on the environment and local culture, while helping to generate future employment for local people. Sustainable tourism aims to ensure that development is a positive experience for local people, tourism companies, and tourists themselves.

Tourism Month 2017

In South Africa, this dedicated month takes place in a lesser visited province to provide the locals of the province with the opportunity to showcase their tourism facilities and attractions. For 2017, the focus is on Mpumalanga. The province is encouraged to showcase its leisure experiences on offer so as to inspire domestic travellers. Mpumalanga, is known as “the place where the sun rises”, and while it may be among South Africa’s smallest provinces, what it lacks in size it more than makes up for in spectacular natural diversity. Not only is Mpumalanga home to the world’s most famous game park (the Kruger National Park), the world’s third deepest canyon, Blyde River, and the world’s oldest cave system, the region is also dotted with numerous game reserves teeming with flora and fauna.

The importance of Tourism Month in South Africa and I do tourism

Tourism Month is a crucial period, from a domestic perspective. It serves as an opportunity to promote domestic tourism. It creates a culture of travel amongst South Africans to gain a better understanding of the affordable, exciting and world-class attractions that are available on their own doorstep. Tourism Month provides the tourism industry with the opportunity for a heightened focus on the importance of tourism to the local economy.

From a business perspective, Tourism Month also aims to generate awareness on the enormous contribution that the tourism industry makes to provincial and national economic growth and job creation. This year, South African Tourism approaches Tourism Month under the lens of the I Do Tourism campaign, which seeks to make tourism everyone’s business by getting the whole country to rally behind tourism by demonstrating the far-reaching impact of the tourism value chain.

Key objectives for Tourism Month and I Do Tourism

In keeping with the international theme for the event, Tourism Month aims to do the following:  

  • Show how the world tourism theme can be worked into the IDT initiative and inspire domestic travel by showcasing how taking a trip can be easily accessible, affordable and exciting.
  • Encourage all South Africans to get behind tourism and to contribute to tourism in a positive and sustainable manner.
  • Show people how they can Do Tourism through assisting with the preservation of the local wildlife and environment.
  • Show people how they can Do Tourism through cultural preservation and learning more about the different cultures that grace our beautiful country.

 

South Africa on social media

God’s Window is a sunshine break destination along the Panorama Route in Mpumalanga that offers more than a brochure, travel website can explain or prepare you for on your #ShotLeft adventure. It is one of the Blyde River Canyon Nature Reserve’s most spectacular viewpoints, with astonishing views over South Africa’s Lowveld. On a clear day over the famous Kruger National Park towards the Lebombo Mountains on South Africa’s border Mozambique. Pitstops around the area: Be sure to stop at some of the region's beautiful waterfalls: Lone Creek Falls, Mac Mac Falls, Berlin & Lisbon Falls. Things to pack: A pair of awesome shades, sunscreen, hat, camera & binoculars. Thanks for the stunning image @pulengmotswafrika. #ShotLeft #Adventure #GodsWindow #Mpumalanga #PanoramaRoute #exploresouthafrica #Travelgram #Wonderlustsouthafrica #travelsouthafrica #mycountry #Travel

Take a #ShotLeft to the Drakensberg in Kwa Zulu Natal for a back-to-nature experience as you see the sun go down from the edge of a cave. Witness its stunning scenery while hiking and, often, superb examples of the world-famous San rock paintings – arguably the finest in the country. If you're prepared to rough it for a night then a unique way to get really close to nature and to experience the mountains at first-hand is to overnight in a cave. Amazing image from @graeholliday. #ShotLeft #adventure #Travelgram #Traveller #SouthAfrica #Drakensberg #KWAZULUNATAL

Why not take a #ShotLeft to Knynsa in the Western Cape & spend your weekend in this leafy wonderland. This destination is located along the famous Garden Route in the Western Cape & is home to lush forests which attract all nature & outdoor enthusiasts like @tlou_meriam_ntsewa. In the forest of Knysna you'll discover rivers, waterfalls and a mass of flora amid the giant trees. Keep an eye open for various antelope species that roam the forests during the day. Thank you @tlou__meriam_ntsewa_ for love snap. #ShotLeft #adventure #Travelgram #Traveller #Knysna #WesternCape #thisissouthafrica #exploresouthafrica #Travelgram #wanderlust #travelsouthafrica

If you’re in love with elephants then taking a #ShotLeft to the Addo Elephant National Park is a must! This spot is situated just a few minutes from Port Elizabeth in the Eastern Cape & rated as one of the best places on the continent to see these gentle giants up close. This wildlife paradise is home to the legendary BIG FIVE as well as a range of animals and natural vegetation. Brace yourself for an authentic wildlife experience at Addo as it’s a pleasure to visit throughout the year although spring & autumn are just about perfect. Thanks for the awesome image @that_boy_from_africa #ShotLeft #Adventure #addoelephantnationalpark #wonderlustsouthafrica #Exploresouthafrica #mycountry #portelizabeth

Have you added the Storms River Mouth Rest Camp to your holiday’s buckelist? If not, take a look at a few reasons why this spot is worth a #Shotleft adventure. 1. The adventurous list of activities it offers such hiking along the mouth of Storms River and the suspension bridge. 2. An exhilarating tube ride on Storms River that you’d want to do again. 3. A chance to see the shy & elusive Cape Clawless Otter as it comes to the coastline to hunt crabs. 4. Go on a guided tour with friends of the Tsitsikamma Woodcutters Journey to experience the indigenous forest. Incredible image from @thenjie_ct #ShotLeft #Adventure #Travelgram #Traveller #StormsRiver #tsitsikamma #Exploresouthafrica #mycountry #Wonderlustsouthafrica

Calling all nature – lovers, solo wanderers, beach goers, “the I love to travel friend” & adventurers at heart to take a #ShotLeft to Plettensburg Bay to explore this pristine stretch of coast. Whether you’re after a seaside holiday, a wilderness experience in natural surroundings or adrenaline-packed adventure, you’ll find all these and more in 'Plett'. A day well spent in this coastal city is anything from canoeing its waterways, dolphin or whale spotting with friends to bungy jumping from the top of Bloukrans River bridge. The perfect time to visit is between May & November to catch whales as they come out to play. Thanks for the stunning image @simplycyn #ShotLeft #Adventure #PlettenbergBay #exploresouthafrica #mycountry #Travelgram #Traveller #Wonderlustsouthafrica #WesternCape

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