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Southern Africa Tourism Services Association (SATSA)

Our Vision is to be the most recognised and sought-after endorsement of good business practice in the Southern Africa Tourism Industry.

Our purpose is to provide domestic and international buyers with quality advice and information on credible tourism partners in the Southern Africa Tourism Industry.

The Southern Africa Tourism Services Association (SATSA) is a non-profit, memberdriven association that represents both small business and principals in the private sector of tourism. These include airlines, coach operators, tour operators, accommodation establishments, vehicle hire companies, attractions, conference organisers and related marketing organisations. To become a SATSA member, a business must prove adherence to the highest standards of professionalism and service. These are checked every year.

SATSA was established in 1968, and has enjoyed tremendous growth in the last 38 years. The association currently has a membership base of more than 950 members. Over the years, SATSA has established a reputation for integrity and professionalism. The appearance of the SATSA logo anywhere is a sign of quality and commitment to service excellence for the tourist.

SATSA is a national association, but Provinces in South Africa have their own Chapters with a Chairman and a committee, allowing members to be more involved in provincial structures so that there will be greater scrutiny of standards. The Chapter structure also enables SATSA to obtain detailed feedback from its members on issues affecting the tourism industry in Southern Africa.

SATSA works closely with South African Tourism, and other industry organisations, but it does have its own agenda – to look after the interests of private enterprise in tourism. In many cases, SATSA provides a marketing platform, through workshops and trade shows, where the State body cannot or will not. SATSA also co-ordinates regular workshops in smaller markets and assists with national programmes such as the Emerging Tourism Entrepreneur of the Year Awards (ETEYA) and the Welcome Awards.

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