South Africa is known for offering a unique African wildlife experience, and the Indian tourist market knows this all too well. For the sixth time, Indian travellers voted South Africa as the Best Destination for Wildlife at the Lonely Planet India Travel Awards 2017. This win adds to the notion that the country’s outdoor playground offers a one-of-a-kind opportunity to get an up close and personal encounter with wildlife.
The 2017 Pan-African Health Tourism Congress hosted in KwaZulu-Natal, South Africa, this June creates a much-needed platform to discuss the interests and needs of health tourism stakeholders in Africa. It aims to address the issues of investment, development and promotion with regards to destinations, providers and services. The congress will also address the key issues of education, internships, career paths and employment opportunities in the health tourism sector.
Following a review of its growth strategy, aimed at steering the marketing efforts to achieve its overarching goal of attracting five million additional tourists within the next five years starting this year, South African Tourism has taken a major step to build a platform which will help stakeholders with marketing collateral which is critical to marketing the destination.
The Garden Route is one of South Africa’s most beautiful areas with an array of modern golf courses, ancient forests, craft centres, mountain hideaways and beach holidays. So many couples, families and travellers are drawn to this magnificent stretch of coastline for weekend getaways and holidays.
While the scenery is enough to make you stop and stare, it’s the people, the products, friendly service and welcoming tourist attractions found on the route that forms the real allure of the Garden Route.
From the scenic harbour town of Mossel Bay and the green countryside city of George to the vast Klein Karoo town of Oudtshoorn, this year’s provincial speed marketing sessions couldn’t have asked for better hosts than these incredible Western Cape gems.
The South African tourism industry will be showcasing South Africa to the world at ITB Berlin, the world’s leading travel trade show, which takes place from today 8th to 12th March 2017. Leading the delegation is Minister of Tourism, Derek Hanekom and South African Tourism Chief Executive Officer (CEO), Sisa Ntshona.
2017 the year of Oliver Reginald Tambo, asks of us to deeply interrogate how we are using our efforts to achieve unity and eradicate inequality in our society. His commitment to this vision for his country is aptly tied to our journey as one of the key players in the tourism sector. We understand that the realisation of his vision in our space demands of us to set the economic inclusivity and transformation agenda in all our efforts and engagements.
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