16 November 2012

Cape Town favoured by Telegraph UK readers

The Mother City continues its winning streak, topping yet another readers’ popularity poll, while South Africa also fares well in the rating.

Cape Town by night. Beautiful Cape Town by night

The UK market has an ongoing love affair with Cape Town. British Airways confirms that Cape Town is one of its top 10 global routes and the airline just increased its service to Cape Town to 2 flights a day for summer – our peak UK tourism season. The loyal UK market has high spending capacity and still holds much potential for us to nurture and cater to.

Readers of the United Kingdom publication The Telegraph have voted Cape Town their ‘Favourite City Worldwide’ for 2012, and South Africa their ‘Third Favourite Country Worldwide’.

About 17 000 respondents participated in the annual Telegraph Travel Awards, voting for the cities, countries, travel websites and travel apps they favour most.

CEO of Cape Town Tourism Mariëtte du Toit-Helmbold shared her excitement: 'What makes this win so special is that, not only have readers voted for Cape Town as number one, but that this is being shouted from the rooftops by one the UK’s most widely read daily newspapers.

'The UK market has an ongoing love affair with Cape Town. British Airways confirms that Cape Town is one of its top 10 global routes and the airline just increased its service to Cape Town to 2 flights a day for summer – our peak UK tourism season. The loyal UK market has high spending capacity and still holds much potential for us to nurture and cater to.'

According to Du Toit-Helmbold, much of the interest in Cape Town is aspirational. 'People have heard about Cape Town and want to see it for themselves,' she said. 

The city recently launched a Facebook game that takes users’ Facebook profiles through a personalised itinerary of the destination, with the Facebook profile sending back daily updates and photos from its ‘holiday’.

'The idea is that people who play the game will want to come and do the trip for real – you could call it a virtual test drive,' said Du Toit-Helmbold. The game runs until 31 December 2012, after which one player will win a trip to Cape Town, courtesy of Virgin Airlines.