22 October 2012

New design for Table Mountain's cable cars

The King Protea and other local wild flowers now decorate 2 of Table Mountain’s cable cars.

Table Mountain's Aerial Cableway. Table Mountain's Aerial Cableway.

We hope tourists and locals have a better idea of Visa and our service offerings as one of the world’s largest global payments technology companies - Felipe Burgaz, head of marketing for Visa Africa, Middle East and India.

These days you can look up and see the King Protea taking its place in the sun, on the exterior of 1 of the country's most popular tourist attractions – the Aerial Cableway that goes up and down Table Mountain.

In a bold creative move by Visa Inc, the exterior of 2 of Table Mountain’s cable cars have been redecorated with images of flowers found in the Cape Floral Kingdom.  

It's an appropriate pairing of 2 highly acclaimed features of nature – the mountain was recently named one of the New 7 Wonders of Nature, while the Cape's unusual and rich bounty of endemic floral species has been declared a UNESCO World Heritage Site.

The montage is the inspired concept of Visa Inc, which has taken an advertising opportunity and merged it with a celebration of 2 world icons of nature.  The redecoration is in line with Visa's current global advertising campaign, 'Visa Takes You Places'. The company has held exclusive branding rights to the cable cars since 2002.

Felipe Burgaz, head of marketing for Visa Africa, Middle East and India said it was an honour to pay tribute to Table Mountain and the Cape Floral Kingdom. 'We are excited to be introducing a new cable car design that honours both the beauty of this tourist attraction and the surrounding flora and fauna,' he said.

Since the cableway opened over 80 years ago, 21 million visitors have been transported to the top of Table Mountain.

The Cape Floral Kingdom, which accounts for less than 0.5% of the area of Africa, nevertheless holds some 20% of the continent's floral species. It is also one of 18 biodiversity hotspots in the world.