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21 August 2012

Maloof Money Cup returns to South Africa

The Northern Cape Province will once again play host to the Maloof Money Cup, which takes place in Kimberley from 28 – 30 September 2012 after a very successful 2011 event.

A skateboarder shows off his skill at the 2011 Maloof Money Cup in Kimberley A skateboarder shows off his skill at the 2011 Maloof Money Cup in Kimberley

We were absolutely overwhelmed by the positive reaction from the South African public during the 1st event in 2011 - Joe Maloof, founder of Maloof Skateboarding LCC

Following the unprecedented success of the inaugural event, Maloof Skateboarding LLC announced that it is extending its contract with the Northern Cape as hosts of the Maloof Money Cup event until 2015.

This will arguably transform Kimberley into the skateboarding capital of the world. The 3-day event is again being hosted at the high-tech Kimberley Maloof Skate Plaza, which has been proclaimed by professional skateboarders as the best of its kind in the world.

The Maloof Money Cup SA world skateboarding championships will feature some of the world’s top skateboarders as well as South African amateurs who will battle it out for world champion titles in the street, vert and mini-mega disciplines. The South African event is tagged as the richest event of its kind with a prize purse of more than $US500 000 (about R4.1-million).

Joe Maloof, founder of Maloof Skateboarding LLC and owner of The Palms Casino Resort in Las Vegas, says everyone is delighted to be returning to South Africa. 

‘We were absolutely overwhelmed by the positive reaction from the South African public during the 1st event in 2011. 

'The government and people of the Northern Cape province embraced the concept and we were amazed by the incredible hospitality. We were especially proud of the reception we received from the local skateboarding community and the wonderful natural talent and enthusiasm expressed by skateboarders across the country,’ he said.

The 2011 Maloof Money Cup was the 1st time the event left American shores and proved to be the biggest sporting event ever hosted in the Northern Cape. 

Kimberley, the Northern Cape’s capital, was literally invaded as thousands of spectators and skateboarding enthusiasts descended on the town for the contest. The event made a significant economic impact on the regional economy as accommodation facilities, restaurants and tourism attractions were filled to capacity.

John Block, Northern Cape MEC for Finance, Economic Development and Tourism, said one of the biggest impacts was on the youth of the Northern Cape who were presented with a lifestyle alternative that is accessible, affordable and could be the catalyst for huge socio-economic changes.

During the run-up to the event, the provincial government will continue to take the message of skateboarding to the streets with the Skateboarding for Hope community outreach programme. 

In addition, skateboarding road tours and public qualifier events are being hosted across the country to identify budding skateboarding talent.