28 September 2012

Celebrate culture with the Moja Heritage Collection

South African Tourism has partnered with the Moja Heritage Collection to offer travellers a wide range of heritage and cultural experiences.

Kambro Diggers Theatre Group from Oudtshoorn. Kambro Diggers Theatre Group from Oudtshoorn.

Although museums and heritage sites are in high demand, it is evident by the increase in requests for township tours, visits to cultural villages and inner city tours that tourists also want the opportunity to experience the ‘everyday life’ of South Africans - Thulani Nzima, Chief Executive Officer, South African Tourism.

Research shows that travellers are looking for so much more than just time spent on a beach or in the bush; they want to interact with the destination and take home rich memories of authentic experiences.

Visitors can now enjoy a wide array of diverse experiences through SA Tourism's recent collaboration with the Moja Heritage Collection.

From learning to cook traditional Xhosa meals in the Eastern Cape to taking the roads less travelled through the Northern Cape, the Moja Collection and SA Tourism offer a number of options where visitors can interact with local people and communities, feast on local cuisine and have an authentic cultural and heritage experience – not one tailor-made to fit the idea of what the tourist may be looking for.

The partnership is firmly in line with the objectives of the National Heritage and Cultural Tourism Strategy released by the National Department of Tourism in March 2012.

'South Africa is renowned for its rich history, heritage and culture,' explains Thulani Nzima, Chief Executive Officer at SA Tourism. 'Visitors come from all over to taste our food, interact with our people and experience the way of life of our many cultures.

'Although museums and heritage sites are in high demand, it is evident by the increase in requests for township tours, visits to cultural villages and inner city tours that tourists also want the opportunity to experience the "everyday life" of South Africans. Taking this into account, our partnership with the Moja Heritage Collection is apt as it shows the fusion of old and new culture.'

'We are pleased to partner with South African Tourism on this venture and look forward to building and creating greater awareness about our country and its rich cultural and heritage offerings,' says James Delaney of Moja Media.

'As part of the joint marketing collaboration and to ensure Heritage and Cultural Strategy objectives are reached, all the additional products, provided by SA Tourism, will be uploaded on the Moja Heritage website and included in next year’s Heritage Collection booklet. In addition, an iPad app to give full details about the experiences is being developed.'

The iPad app will be made available in 2013 and the printed Moja Heritage Collection will be available in early 2013. All products can be viewed on the Moja Heritage Collection website.