South African Tourism's travel directory gets a new look
“The updated version of the site has a variety of new features to fully maximise your product’s potential. These include being able to upload images, provide accurate contact details for interested parties, and add your business to our interactive map.” - William Price, Global Manager: Digital at South African Tourism
South African Tourism has revamped its online travel directory, making it easier for tourism operators to update their offering and for travellers to find accommodation, activities and attractions.
The portal, available at directory.southafrica.net is open to all tourism operators, and offers a range of functions, including the upload of images.
When uploading information, operators can add their social media profiles and website addresses, making it easier for tourists to make bookings.
William Price, Global Manager: Digital at South African Tourism, says: “The updated version of the site has a variety of new features to fully maximise your product’s potential. These include being able to upload images, provide accurate contact details for interested parties, and add your business to our interactive map.”
If you already have a listing on the directory you can click on “retrieve your listing” to update your profile. Operators new to the directory can start from scratch, adding all their information, including a description, photograph, social media details and a link to their website.
A nifty new feature for hotels is the ability to list how many rooms they have.
If you are accredited with Tourism Marketing South Africa or the Tourism Grading Council of South Africa, this is crosschecked and, once verified, supplied on your listing.
You can also link your social network profiles to your account, and drive traffic to Facebook, Twitter, TripAdvisor and, of course, your website. Conveniently, all updates can also be managed on mobile devices.
Before establishing a new profile, however, make sure you aren’t already on the system by hitting the “retrieve your listing” link.
Importantly, says Price, products that are listed on the site “are then moderated and published on the global South African Tourism website, www.southafrica.net.” This offers incredible exposure, making the information available to the widest possible audience.”