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7 June 2013

SAT’s Thulani Nzima takes the plunge

South African Tourism (SAT) CEO Thulani Nzima took the job of destination marketing from theory to spectacular practice as he plunged 216m off the Bloukrans Bridge.

Thulani Nzima jumped off Bloukrans Bridge to show his commitment to tourism SAT CEO Thulani Nzima jumped off Bloukrans Bridge to show his commitment to tourism

This makes it all real. It’s beyond – way beyond – the theory of marketing that keeps us busy behind desks and in boardrooms!” – Thulani Nzima, CEO South African Tourism

With a beaming smile, arms outstretched and an overwhelming rush of adrenaline and excitement, South African Tourism’s chief executive officer, Thulani Nzima, completed the world’s highest commercial bridge bungee jump at Bloukrans in the beautiful Eastern Cape.

Nzima took the job of destination marketing from theory to spectacular practice as he plunged 216m off Bloukrans Bridge to experience first-hand one of the world's most exhilarating tourist attractions. 

'Wow!' he said as his feet touched terra firma. 'This makes it all real. It’s beyond – way beyond – the theory of marketing that keeps us busy behind desks and in boardrooms! This jump was like living a dream. It’s impossible to explain the excitement, the exhilaration! You don’t know what you’re missing until you’ve bungee-jumped Bloukrans!'

Nzima found himself hurtling off the Bloukrans Bridge as part of the activities arranged for him by the Eastern Cape Parks and Tourism Agency on his nationwide provincial Connecti9ns Roadshow. He and other SAT personnel are undertaking the roadshow to learn more about the tourist highlights offered in each province.

They met national and provincial media on Thursday to brief them on provincial partnerships, on South Africa’s global destination competitiveness, and on the many wonders that await domestic tourists as they travel their own country as tourists.

And what was it like exchanging the boardroom for the bridge and personally doing his bit for tourism? 'This was the single most exciting thing I have ever done,' he said. 'Frightening? No! Not at all. This was awesome. There was an enormous sense of anticipation and excitement. Then a total adrenalin rush. It was amazing. Wow!'

Nothing, he said, can take the place of personal experience of a destination and its many delights. 'Everyone who markets South Africa needs to get out there and experience this wonderful and amazing destination. These are the kinds of experiences that change lives, and that leave enduring memories. It’s the emotional impact of a South African holiday that makes selling this country one of the best, and easiest, jobs in the world.'