7 March 2014

SAT invites trade to premier Latin America trade show

South African Tourism (SAT) is for the first time taking a delegation of South African exhibitors to Latin America’s biggest travel trade show, ABAV (the Brazilian Association of Travel Agencies).

International tourists from Brazil Tourists from Brazil on safari

Our attendance at ABAV will give a greater number of our travel trade and stakeholders the opportunity to showcase their products and services in Brazil. – Thulani Nzima, SAT CEO

ABAV takes place in São Paulo, Brazil, from 24 to 28 September 2014; it is the 42nd edition of the show.

The 2013 edition, which took place in Rio de Janeiro, attracted nearly 39 000 delegates and had an exhibition area of more than 58 000m2, giving exhibitors access to the flourishing Brazilian and Latin American markets.

Thulani Nzima, SAT CEO, said SAT is delighted that it will have a platform at ABAV this year. 'Our attendance at ABAV will give a greater number of our travel trade and stakeholders the opportunity to showcase their products and services in Brazil,' he said.

In 2012, tourist arrivals from Brazil to South Africa grew by 44.7% to 78 376 tourists when compared with 2011, when 54 183 tourists visited. And by the end of October 2013, Brazilian tourist arrivals had grown by almost 4% over the same period in 2012, with overall arrivals from Central and South America showing a 6.3% growth in the same period.

Historically, South African Airways’ (SAA) marketing presence in South America has done much to create awareness for South Africa in that region. SAA's Explore SA roadshows and its SAA workshops have traditionally taken place in August or September, and have, over the years, become a key date on the Brazilian travel trade and South African product calendar.

This year, in partnership with SAT, SAA is planning its São Paulo workshop on 23 September 2014, the day before the official opening of ABAV. This presents an ideal opportunity for destination marketers to leverage the existing support of the SAA workshop and the excellent relationships that already exist between destination South Africa and the Latin American travel trade by exhibiting at ABAV.

South African trade, product and travel services that are interested in joining SAT at ABAV can contact:
Pat Khubeka at Pure Grit (formerly Witch & Wizard Creative)
Email: pat@puregrit.co.za.